Growing a digital presence for the service to reach more customers online through a long term SEO strategy, which succeeded in meeting the goals within the timeframe. - Creating an annual blog content calendar and sticking to tight deadlines, alongside other projects- Writing regular blog posts to contribute to the SEO strategy and increased organic search traffic, where posts reached top rankings on Google- Writing news articles for the blog to entertain and inform the audience to help sell the service- Researching industry and service information to provide accurate help and advice for customers- Optimising written content to a high standard of grammatical accuracy, using brand tone and style- Creating an SEO strategy for images and successfully gaining traffic through this- Researching the history of the company for content, utilising different resources (i.e. archived publications)- On-page SEO and page design for the landing page- Using Screaming Frog to plan an internal linking structure- Utilizing both industry and internal data (GA4, Google Analytics, Screaming Frog, SEMrush, Google Search Control, Facebook) to guide content, user experience and SEO strategy- Monthly reports on SEO progression using data from the above tools - Liaising with external companies on new software to find ways to improve the service online for customers; and to reduce admin work, which has granted more time to grow the business to support customers in more ways

Providing support for existing account managers for technical, on-page and off-page SEO; along with the general digital strategy of clients across contrasting industries (e.g. veterinary practice, children’s toyshop, skincare brand, physiotherapist, adult shop and tipi company).- Managing relationships and regular communication with clients- Conducting and implementing changes for technical, site speed and E-A-T audits- Planning a 6 month SEO and marketing strategy for clients digital presence - Research and writing SEO blogs for contrasting industries (300-3000 words)- Proofreading colleagues copywriting - Writing ecommerce product descriptions - Keyword research for a different niches - On-page content optimisation- Working to tight deadlines - Outreach for external sites to increase backlinks and traffic- Working with the following CMS: WordPress, Shopify, BigCommerce

Managing the front and back end of two websites for PC and mobile: UK’s leading health, safety and compliance training provide; an E-commerce store for best-selling compliance consumable products.- Writing SEO blogs that achieved top rankings on Google. The increased user traffic meant the business met a record number of sales and brought it above all competitors.- Project manager for migration to a new training site, and designing the new training site- Co-managing the migration to a new training management software (Arlo), and collaborating internationally with external software developers for the training site- UX activities with the team to review design and function of the new website and training management software- Editing code for the training management system integration (CSS, HTML, JavaScript)- Adapting content and ensuring high rankings after Google Updates- Translating and simplifying comprehensive information for training courses and store products- Developing and maintaining e-commerce content- Reaching record number of rankings, page views and sales within the business- Competitor analysis- Creating content on the websites that the telesales team can refer to, which can help support them with their pitch to B2B customers- PPC: Writing effective copy for Google Ads campaigns that increased traffic over 200%- Maintaining site health and bug fixing across both sites and the training management software- Improving page speed with support from Page Speed Insights, Core Web Vitals and Lighthouse- Innovating ideas of improving the site’s front and back end, such as developing new ideas for structure, content, SEO and user experience- Working in a fast paced environment to meet deadlines- Editing and creating images, graphics and videos using Adobe Creative Cloud and Canva- Software for data analysis: SEMrush, Google Search Console, Google Analytics, Google Ads, Clicdata, OpenCRM, Woocommerce

Designing and producing content to compliment the brand and meet industry standards.- Designing the website on WordPress, using Avada Theme and Builder, for desktop and mobile- Adhering to agile project management and growth driven design to plan and design the website- UX sessions with colleagues to test function and design- Utilzing Hotjar to track user behaviour and create customer journey mapping, and use this to plan site structure, design and content- Creating customer personas, using Adobe InDesign, through social media research- On-page SEO for the landing page, which successfully dominated the top ranking on Google- Optimising meta-descriptions and titles - Conducting a page speed audit, and improving desktop and mobile page speed through suggestions from PageSpeed Insights, GTmetrix, SEMrush and Google Search Console- Research on an accessibility for disabled friendly sites and then applying this- Managing the live site and fixing any bugs- Taking promotional photographs, and editing these using Adobe Photoshop- Editing videos with Adobe Premiere Pro

This role was based in the Digital Technologies team. I learnt a large set of skills to successfully plan and produce any task that was presented to me, whilst independently creating my own.- Producing engaging written communication through blog writing, content writing and copywriting for contrasting audiences- Encouraging engagement from staff and students through communication strategies- Digital marketing for the Sheffield Hallam University brand over several online platforms- Implementing marketing strategies for small and large scale projects- Producing both promotional and informative short animations (e.g. Powtoon)- Internal email marketing- Product design using UX, service design techniques and methodology (e.g. personas, customer journey mapping, prototypes)- Research and applying information to the set task (e.g. feature writing for blogs or technical writing for learning resources)- Managing several online platforms- Agile project management for the internal migration from SharePoint 2010 to SharePoint Online- Creating interactive digital content, graphics and multimedia- Delivering both group and one-to-one training on digital software- Collaborating with internal and external stakeholders on various projects- Event planning for an LGBTQ+ film screening and discussion about the film- Propelling ticket sales for events through communication and marketing strategies

Phone and email support for financial advisors and customers that experience issues and queries, whilst using the Aviva online platform to manage their ISA, Investment Portfolio and Pension Portfolio.- Communicating concise and clear information to financial advisors and clients to provide user support for different levels of ability- Analysing investments into funds through analytics of back-dated graphs and transactions- Making administrator changes to CRM systems- Supporting a positive customer experience