Managed the client services consultancy and analytical teams, a total of 20 FTEs, to scope and drive optimal delivery of customer engagement programmes across Europe. Accountable for revenue delivery, profitability and quality.• Drove areas such as benchmarking, segmentations and strategy development, customer experience, customer journey optimisation, loyalty development &/or enhancement, share of wallet analysis and category management, across numerous sectors• Generated multi-millions in revenue from working with over 100 CPG businesses to commercialise retailers’ data and drive additional consultancy projects

Managed the relationship between MasterCard and all retailer banks and co-brand relationships, such as Tesco Bank, M&S, John Lewis, Sainsbury’s and Asda. Accountable for revenue and profitability.• Grew revenue by 39% over two years with enhanced profitability. This was achieved through identification of card portfolios to switch to MasterCard, identifying new products to add to the portfolio and through driving marketing initiatives to increase usage

I worked with the Insight and the Marketing teams to ensure the optimal use of all data sources to maximise insights and deliver key category objectives

Headhunted to join AIMIA in advance of the Nectar launch to manage the Sainsbury’s account – the largest client, worth in excess of £100m revenue. Promoted to Group Relationship Director across all Nectar’s Retail clients. Managed three Relationship and Analytical teams - a team of over 20 FTE. Subsequently promoted to Group Strategic Director, a unique role straddling Client Services, Marketing, Insights & Communications and Operations.• Led the team to ensure development and delivery of strategic CRM plans across all retail clients that met clients’ objectives of acquisition, retention, spend growth and/or cross-sell so that clients re-committed to Nectar at the end of their existing contracts. • Achieved 100% success rate in client renewals whilst optimising Nectar’s revenues

Headhunted by Unilever to help establish the Jigsaw Consortium (strategic alliance between Unilever, Cadbury and Kimberly-Clark) designed to generate more effective relationship management and consumer insight. Promoted to Unilever Relationship Marketing Controller, managing this across all of Unilever’s operating companies.• Developed and drove the vision for Jigsaw, identifying and managing necessary business change processes. Developed consumer segmentation strategies for Unilever UK, successfully achieving budgetary approval for a rolling 3-year business plan• Initiated the first merging of Jigsaw database with a leading retail database to achieve stronger insights into consumer purchasing behaviour, thereby enabling more highly targeted & effective communications. Led to improvement of ROI of 30%

Responsible for £20m budget covering all Advertising and Relationship Marketing for Heinz Brands whilst heading Consumer Communications. Previously held various category and product management roles• Streamlined agency relationships following move to centralised Heinz Brand Communications and the launch of Heinz’ CRM programme. Subsequently managed both Advertising and Relationship Marketing agencies, driving enhanced comms and media plans • Drove significantly improved ROIs - Briefed and managed complex analyses with relevant agencies, e.g. matching databases, econometrics, and other qualitative & quantitative research, resulting in further refinement of the comms and media targeting