Helen Cooper, Ph.D. Email & Phone Number

Monterey, California, United States

•Craft engaging, brand-aligned content across multiple channels, including web, email, social media, SMS, and print.•Executed a successful SEO campaign, generating >200,000 organic pageviews for new online deep-sea exhibit pages in just 18 months, resulting in increased Aquarium visitation revenue.•Led creation of 7 SEO-optimized web pages on seafood sustainability, now ranking #1 on Google.•Expanded a new email newsletter to 90,000 subscribers in under 2 years with a 4%… Show more •Craft engaging, brand-aligned content across multiple channels, including web, email, social media, SMS, and print.•Executed a successful SEO campaign, generating >200,000 organic pageviews for new online deep-sea exhibit pages in just 18 months, resulting in increased Aquarium visitation revenue.•Led creation of 7 SEO-optimized web pages on seafood sustainability, now ranking #1 on Google.•Expanded a new email newsletter to 90,000 subscribers in under 2 years with a 4% conversion rate on ocean-related CTAs.•Contributed to social media campaign for Sea Otter Awareness Week amassing several million views and >1 million engagements across platforms. Show less

Monterey, California

Santa Cruz, California, United States

Copywriter helping clients develop online courses and training platforms, with a focus on translating complex scientific information into easy-to-digest content. Key projects include:•Developed course content, translating complex scientific information into digestible content for Baby Making & Beyond, a prenatal nutrition course by a Wall Street Journal best-selling author.•Produced actionable content for the Reef Resilience Network, simplifying scientific articles to aid coral reef… Show more Copywriter helping clients develop online courses and training platforms, with a focus on translating complex scientific information into easy-to-digest content. Key projects include:•Developed course content, translating complex scientific information into digestible content for Baby Making & Beyond, a prenatal nutrition course by a Wall Street Journal best-selling author.•Produced actionable content for the Reef Resilience Network, simplifying scientific articles to aid coral reef managers in informed decision-making.•Authored content for Bright Action, an online platform promoting sustainable living practices, collaborating with the product team to enhance user experience based on customer feedback.•Created SEO-optimized articles and a WordPress website for Seajiggy.com, achieving several first-page Google rankings within the first year of publication. Show less

Santa Cruz, California

•Achieved 52 new client bookings within 6 weeks of launching a WordPress website, crafting copy, designing print flyers, and executing social media ad campaigns for a new local business.•Managed daily operations of a conservation-focused standup paddleboard company. •Enhanced customer communication efficiency through the development of email protocols and integration of a CRM system.

Santa Cruz, California

Institute for the Study of Ecological and Evolutionary Climate ImpactsCoordinated cross-functional teams to develop, write and edit multiple proposals (each $1M+ ) on conservation science and climate change topics.Solicited, integrated, and edited content for the Institute’s website. Managed all aspects of a $500k annual budget.

Santa Cruz, Ca

Analyzed climate adaptation strategy data from over 400 proposals to the Wildlife Conservation Society’s Climate Adaptation Fund to assess climate adaption projects in the US conservation sector and inform WCS’ efforts to improve capacity building efforts throughout the U.S. (e.g., land use change, stakeholder engagement, water rights, biodiversity, sustainability education, and restoration).Developed protocols and analytical systems to effectively achieve project goals… Show more Analyzed climate adaptation strategy data from over 400 proposals to the Wildlife Conservation Society’s Climate Adaptation Fund to assess climate adaption projects in the US conservation sector and inform WCS’ efforts to improve capacity building efforts throughout the U.S. (e.g., land use change, stakeholder engagement, water rights, biodiversity, sustainability education, and restoration).Developed protocols and analytical systems to effectively achieve project goals. Regularlycommunicated with client to revise data extraction methods to best meet project aims. Show less

Santa Cruz, Ca

Initiated and defined scope of innovative research program on understanding climate changeeffects on key marine organisms.• Simultaneously managed scope, timelines, personnel and budgets of multiple related projectsdirected at achieving strategic research objectives.• Facilitated a team of international scientists to conduct field-based research project.• Implemented procedural systems across technical team. Trained & supervised staff.• Modified project approach when met… Show more Initiated and defined scope of innovative research program on understanding climate changeeffects on key marine organisms.• Simultaneously managed scope, timelines, personnel and budgets of multiple related projectsdirected at achieving strategic research objectives.• Facilitated a team of international scientists to conduct field-based research project.• Implemented procedural systems across technical team. Trained & supervised staff.• Modified project approach when met with setbacks to stay aligned with overall researchobjectives and achieve timely results.• Communicated results to technical and non-technical audiences at conferences and manuscripts. Show less

Santa Cruz, Ca

Led undergraduate level laboratory and discussion sections for over 10 different courses in Ecology, Oceanography, Biology, and Environmental Sciences.

Palmyra Atoll

Monterey, Ca

Recruited diverse stakeholders from agriculture, academic, state regulatory boards, and nonprofitsectors to convene and discuss complex and contentious water quality issues.Facilitated teams as they developed innovative strategies to build consensus among stakeholdersand pitch solutions to improve local water quality issues.

Utila, Honduras

San Francisco Bay Area

• Managed multiple public health research projects from inception through publication of results.• Developed and executed a $1.3 million behavioral intervention and randomized controlled trial toprevent diabetes in at-risk community members, later adopted by local Public Health Department.• Evaluated translator videoconferencing technology in hospital setting through >100 interviewswith Spanish-speaking patients. Collaborated with doctors, community members and… Show more • Managed multiple public health research projects from inception through publication of results.• Developed and executed a $1.3 million behavioral intervention and randomized controlled trial toprevent diabetes in at-risk community members, later adopted by local Public Health Department.• Evaluated translator videoconferencing technology in hospital setting through >100 interviewswith Spanish-speaking patients. Collaborated with doctors, community members and non-profitorganizations to evaluate program performance and better serve clientele.• Found creative solutions when faced with setbacks that maintained relationships with partnersand achieved program deliverables on time. Show less

Anakao, Madagascar

Doctor Of Philosophy (Ph.D.), Ecology And Evolutionary Biology, Marine Ecology, Ocean Acidification

Master’S Degree, Ecology And Evolutionary Biology, Marine Ecology, Ocean Acidification

Bachelor’S Degree, Government, International Relations

Activities and Societies: Women's Varsity Equestrian team