Projects include: Creative Content Consultant Daily Mail special project; Contributing Editor Country Living (Hearst), Contributing Editor Daily Mail special sections;, Strategic Content Consultant Her Spirit fitness and wellness community

Proud to have been on the founding team of this pioneering femtech start-up created to demystify the menopause and empower midlife women. Helped shape the brand identity and narrative (content strategy, visual aesthetic, tone of voice) for launch. Now spearheading the creation of strategic & digital and social content (subscriber comms, blogs, social content, webinars and offline brand extensions) to a thriving and engaged community and making important conversations happen.

Brought in to ideate, commission and edit content for the Femail section of the Daily Mail’s app. Generated a new roster of writers to create highly-engaging and unique content for this digital subscriber platform with a focus on women’s interests (lifestyle, wellbeing, beauty, food, travel)

Editorial lead on the all-agency Walgreens Boots Alliance team at Ogilvy heading up Boots’ health, beauty and parenting print and digital platforms, inspiring millions of Boots customers. My award-winning multi-channel redesign of Health & Beauty magazine helped to reposition Boots as a relevant, authentic, diverse and inclusive brand at the heart of the national conversation and was described by the most senior client as ‘the jewel in our crown’. Guardian of cross-channel tone-of-voice. Face’ of Boots’ editorial, hosting brand events to attending industry events. Established agile practices resulting in a more integrated and efficient way of working between internal teams and external clients. Author of a ‘Everyday Activist’ eco column. Shortlisted PPA Innovation Award 2020.

[TUPED from Redwood to Bookmark]Headed up the UK’s leading beauty & wellness content platform read by 2.7m. Brought on-brand stories to life through arresting covers and innovative content. Introduced no-retouching policy to commissioned model photography, an industry first attracting industry and international acclaim and launched Boot’s inaugural women of the year awards. Managed and mentored team through a TUPE and two subsquent team restructures. Shortlisted BSME Editor of The Year Branded Content 2019 & PPA Innovation Award 2020.

Headed up the UK’s leading beauty & wellness content platform, achieving its highest ever readership in its 20+ year life (a staggering 3million), transitioning the traditional print model to a multi-channel platform by developing innovative ways of planning and creating content. We were the first UK magazine to introduce a no-retouching policy to any commissioned model/real people photography, a move which was met with national acclaim for its empowering and inspirational message. Attracting the best creatives in the industry meant the title consistently punched above its weight. Shortlisted BSME Editor of The Year Branded Content.

Helped steer the editorial direction of the Art Fund's quarterly magazine.

No.2 on the world’s biggest women’s magazine at peak of its powers. I ran the magazine on a daily basis, keeping it on schedule and on budget, frequently deputising for the editor and working closely with the digital team to leverage cross-platform content. Produced original feature ideas, wrote and edited copy, helped create covers, steered the visuals, brought in and managed high profile contributors.

Compelling covers, inspirational editorial & robust commercial thinking meant I kept the global, glossy title in its No.1 spot. Brand guardian (ensuring print and digital iterations adhered to style) and magazine ambassador (visits to No.10, regular guest on national TV & radio (Radios 4&5, ITV, CNN), UK rep at international conference in New York). I also brokered charity partnerships & commercial sponsorships.

Winner of Hearst’s Creative Eagle Award For Outstanding Journalism