Helen Everett Earling 🎙️🔊 Email & Phone Number

Saint Paul, Mn, Us

Indianapolis, In, Us

Vibenomics, a Mood Media Company, is the leading in-store digital advertising provider. Our platform provides a single, all-in-one retail media network, empowering retailers to digitize their on-premise experience and advertisers to connect with customers via display, audio and experiential channels. Through a first-of-its-kind turnkey solution, this model delivers the ubiquity and revenue-generating capabilities needed to drive the next iteration of retail media. Acquired by Mood Media in 2023, Vibenomics works with hundreds of CPGs and more than 50 endemic and non-endemic categories today. The company plans to expand its retail locations to more than 500,000 worldwide.

Winston-Salem, Nc, Us

Took charge of client sales strategy, pairing advanced technology and data analytics to strengthen sales for CPG brands at grocery retailers. Coordinated monetization and direct sales programs; in-store, digital, and social media campaigns; retail media network advertising; and shopper marketing.▪ SALES & ACCOUNT MANAGEMENT GOAL ATTAINMENT ▪🔹 Crushed goals for 5/5 product lines in Q1. 🔹 Revenue Generation & Growth: Generated $3.2M in sales through implementing retail-first strategies across 5 key products: digital coupons, digital advertising, digital rebates, social influencer marketing, and printed in-store advertising.🔹 Strategic Leadership & Client Solutions: Achieved 131% (Q1) and 111% (Q2 & 3) of 2023 goals and drove business development by partnering with 5 solution experts to create and implement strategies for each product. 🔹 Social Commerce Growth: Reached 175% of social commerce goals through orchestrating an account-specific product introduction that capitalized on social media and influencer campaigns. ▪ RETAIL MEDIA NETWORK RELATIONSHIP BUILDING ▪🔹 Governed ~$4M in Midwest territory sales across 10 key CPG brands. 🔹 Relationship Building: Surpassed digital media goals by 65% by establishing key client relationships and aligning CPG brands with Inmar’s MarTech product solutions, including digital incentives and media for Aki Technologies and Dollar General.🔹 Sales Pipeline Growth: Nurtured a robust sales pipeline to meet 109% of quota for Wakefern, Publix, and Dollar General’s retail media networks; met 106% of territory goals for 2023 Q3, engaging clients Post Holdings, Hormel, Cargill, Schwan’s, Link Snacks, and 3M.🔹 Cross-Functional Leadership: Launched a valuable monthly knowledge share initiative and grew attendance to 90%+ through encouraging collaboration, problem-solving, and sales strategy improvements across the Loyalty & Media teams.

Bentonville, Ar, Us

Joined the sales and account management team of this award-winning creator of digital marketing solutions. Strategized comprehensive enterprise selling plans, coordinated with internal and external partners, and launched successful campaigns providing brands and retailers with authentic, reliable social content. 🔹Territory & Sales Leadership: Presided over the Midwest territory and met a $3M quota, delivering solutions for clients, such as General Mills, Hormel, and Post Holdings. 🔹 Sales, Territory & Business Growth: Built the territory from the ground up (zero to $3M), leading sales strategies, establishing clear territory boundaries, reducing travel costs by 15%, and introducing cutting-edge social influencer marketing to the region. 🔹 New Customer Relationships: Secured and onboarded 5 new premier logos, including expertly procuring the largest 2018 contract worth $3M, and at 3X the average revenue rate.

Coppell, Tx, Us

🔹Business Development: Strengthened sales and business development to build a $1.3M pipeline in 4 months, focusing on relationships with retail/CPG clients: Walmart, Dollar General, Target General Mills, Hormel, & Nestle Purina Pet Care. 🔹 Revenue Growth: Grew sales revenue by $500K in 4 months and led a category reset of all Minnesota Walmart stores.

San Antonio, Texas, Us

🔹Strategic Shopper Marketing: Boosted consumer awareness and accelerated sales for retailers & shopper marketers through the effective direction of programmatic media advertising. 🔹Partnership Development: Increased in-store sales by 2.6% YOY and grew sales by 10% for Nestle Purina Pet Care, General Mills, Sargento, and Hormel through the expansion of a print partnership.

Fort Lauderdale, Florida, Us

Earned progressive promotions with this digital solution provider (formerly MyWebGrocer), supporting more than 200 CPG brands across 12K+ stores; fostering digital connections between consumers, grocery retailers, and brands; and offering shopper marketing services backed by a comprehensive technology platform.🔹 Digital Strategic Account Growth: Took on the company’s top 2 clients, providing SaaS-based digital marketing solutions.o Topped sales targets at 200% of quota for McCormick Spices retail digital banner advertising.o Captured 180% sales increase over total goal through hiring, training, and coaching top-performing teams.🔹 Regional Sales Expansion: Guided a 3-member sales team in tripling territory revenue while directing workflows, sales objectives, KPIs, digital media sales procedures, and contract negotiations. o Garnered $1.5M in programmatic sales by presenting CPG companies and partner agencies with impactful analytics, compelling stories, and an effective value proposition. 🔹 National Account Leadership: Launched the first CPG digital media initiatives on grocery retailer websites while educating them on the sales benefits of e-commerce.

Fort Lauderdale, Florida, Us

Fort Lauderdale, Florida, Us

Minneapolis, Mn, Us

Drove sales of in-store promotions through printed customized shelf-edge signs for CPG companies. Executed long-term agreements, and developed deep relationships with brands teams and agencies across a diverse portfolio. Clients included General Mills, Coca-Cola NA, ConAgra

New York, New York, Us

A successful career with NAM in sales and management in MN, NY, GA, and IL. Accounts included General Mills, Kraft Heinz, Hormel, NPPC, and many more. Managed $80MM for coupon incentives and instore advertising