Helen Everett Earling πŸŽ™οΈπŸ”Š

Helen Everett Earling πŸŽ™οΈπŸ”Š Email and Phone Number

Senior Account Director, Retail @ Neptune Retail Solutions
Saint Paul, MN, US
Helen Everett Earling πŸŽ™οΈπŸ”Š's Location
Greater Minneapolis-St. Paul Area, United States, United States
Helen Everett Earling πŸŽ™οΈπŸ”Š's Contact Details

Helen Everett Earling πŸŽ™οΈπŸ”Š work email

Helen Everett Earling πŸŽ™οΈπŸ”Š personal email

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Helen Everett Earling πŸŽ™οΈπŸ”Š phone numbers

About Helen Everett Earling πŸŽ™οΈπŸ”Š

I am an executive-level sales and account management leader. Results-driven and client-focused, I have garnered a wealth of knowledge and experience over 20+ years of sales and client relationship development in Consumer Packaged Goods (CPG) and Retail Media Networks (RMN) environments. I am dedicated to working closely with clients to understand their vision and help to achieve their goals, transforming and leading teams to motivate excellence, and devising strategies that ensure consistent sales and outstanding results. My expertise is optimizing consumer promotions through omnichannel, retailer-first digital advertising, shopper marketing, and social media campaigns. A proponent of leadership through inclusivity, collaboration, communication, and trust, I develop and guide talent to generate revenue for leading retailers. πŸ”Ή3X Average Total Contract Value πŸ”ΉA 50% Boost in Sales Revenue πŸ”Ή180% YOY Advertising Growthβ–ͺ SOLUTIONS-FOCUSED STRATEGIST with a record of YOY growth, blending retail expertise, client discovery, data analytics, and strategic thinking. I have leveraged best-in-class SaaS technology and designed fresh, bespoke account solutions that align with retailer interests.β–ͺ FORWARD-THINKING RETAIL PARTNER adept at negotiating contracts by prioritizing active listening, dependable support, and brand knowledge. I have seamlessly navigated networks of over 50K stores by collaborating with internal and external teams to drive account expansion.β–ͺ SALES & MARKETING SPECIALIST with a record of surpassing goals across pipeline growth, cross-selling and upselling, and account management. I have maximized sales strategies and monetization programs from prospecting to proposal generation to service delivery.HIGHLIGHTS OF RESULTSπŸ”ΉGenerated $3.2M in sales through implementing retail-first strategies across 5 key digital, social influencer, and in-store advertising products. 106% above sales quota for 2023πŸ”ΉBuilt the territory from the ground up, reduced travel costs by 15%, and introduced cutting-edge social influencer marketing to the region. πŸ”ΉStrengthened sales and business development to build a $1.3M pipeline. Clients: Walmart, Dollar General, Target General Mills, Hormel, and Nestle Purina Pet Care. πŸ”ΉExpanded a print partnership that increased in-store sales by 2.6% YOY and grew sales by 10% for Nestle Purina Pet Care, General Mills, Sargento, and Hormel.πŸ”ΉGarnered $1.5M in programmatic sales by presenting CPG companies with impactful analytics, compelling stories, and an effective value proposition.

Helen Everett Earling πŸŽ™οΈπŸ”Š's Current Company Details
Neptune Retail Solutions

Neptune Retail Solutions

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Senior Account Director, Retail
Saint Paul, MN, US
Employees:
763
Helen Everett Earling πŸŽ™οΈπŸ”Š Work Experience Details
  • Neptune Retail Solutions
    Senior Account Director, Retail
    Neptune Retail Solutions
    Saint Paul, Mn, Us
  • Vibenomics, A Mood Media Company
    National Sales Director
    Vibenomics, A Mood Media Company Mar 2024 - Present
    Indianapolis, In, Us
    Vibenomics, a Mood Media Company, is the leading in-store digital advertising provider. Our platform provides a single, all-in-one retail media network, empowering retailers to digitize their on-premise experience and advertisers to connect with customers via display, audio and experiential channels. Through a first-of-its-kind turnkey solution, this model delivers the ubiquity and revenue-generating capabilities needed to drive the next iteration of retail media. Acquired by Mood Media in 2023, Vibenomics works with hundreds of CPGs and more than 50 endemic and non-endemic categories today. The company plans to expand its retail locations to more than 500,000 worldwide.
  • Inmar Intelligence
    Client Sales Director
    Inmar Intelligence 2019 - Oct 2023
    Winston-Salem, Nc, Us
    Took charge of client sales strategy, pairing advanced technology and data analytics to strengthen sales for CPG brands at grocery retailers. Coordinated monetization and direct sales programs; in-store, digital, and social media campaigns; retail media network advertising; and shopper marketing.β–ͺ SALES & ACCOUNT MANAGEMENT GOAL ATTAINMENT β–ͺπŸ”Ή Crushed goals for 5/5 product lines in Q1. πŸ”Ή Revenue Generation & Growth: Generated $3.2M in sales through implementing retail-first strategies across 5 key products: digital coupons, digital advertising, digital rebates, social influencer marketing, and printed in-store advertising.πŸ”Ή Strategic Leadership & Client Solutions: Achieved 131% (Q1) and 111% (Q2 & 3) of 2023 goals and drove business development by partnering with 5 solution experts to create and implement strategies for each product. πŸ”Ή Social Commerce Growth: Reached 175% of social commerce goals through orchestrating an account-specific product introduction that capitalized on social media and influencer campaigns. β–ͺ RETAIL MEDIA NETWORK RELATIONSHIP BUILDING β–ͺπŸ”Ή Governed ~$4M in Midwest territory sales across 10 key CPG brands. πŸ”Ή Relationship Building: Surpassed digital media goals by 65% by establishing key client relationships and aligning CPG brands with Inmar’s MarTech product solutions, including digital incentives and media for Aki Technologies and Dollar General.πŸ”Ή Sales Pipeline Growth: Nurtured a robust sales pipeline to meet 109% of quota for Wakefern, Publix, and Dollar General’s retail media networks; met 106% of territory goals for 2023 Q3, engaging clients Post Holdings, Hormel, Cargill, Schwan’s, Link Snacks, and 3M.πŸ”Ή Cross-Functional Leadership: Launched a valuable monthly knowledge share initiative and grew attendance to 90%+ through encouraging collaboration, problem-solving, and sales strategy improvements across the Loyalty & Media teams.
  • Acorn: The Influence Company
    Sales Director, New Business Developemnt
    Acorn: The Influence Company 2018 - 2019
    Bentonville, Ar, Us
    Joined the sales and account management team of this award-winning creator of digital marketing solutions. Strategized comprehensive enterprise selling plans, coordinated with internal and external partners, and launched successful campaigns providing brands and retailers with authentic, reliable social content. πŸ”ΉTerritory & Sales Leadership: Presided over the Midwest territory and met a $3M quota, delivering solutions for clients, such as General Mills, Hormel, and Post Holdings. πŸ”Ή Sales, Territory & Business Growth: Built the territory from the ground up (zero to $3M), leading sales strategies, establishing clear territory boundaries, reducing travel costs by 15%, and introducing cutting-edge social influencer marketing to the region. πŸ”Ή New Customer Relationships: Secured and onboarded 5 new premier logos, including expertly procuring the largest 2018 contract worth $3M, and at 3X the average revenue rate.
  • Driveline Retail Merchandising
    Vice President Business Development
    Driveline Retail Merchandising 2017 - 2017
    Coppell, Tx, Us
    πŸ”ΉBusiness Development: Strengthened sales and business development to build a $1.3M pipeline in 4 months, focusing on relationships with retail/CPG clients: Walmart, Dollar General, Target General Mills, Hormel, & Nestle Purina Pet Care. πŸ”Ή Revenue Growth: Grew sales revenue by $500K in 4 months and led a category reset of all Minnesota Walmart stores.
  • Vericast
    Digital Sales Director, Cpg & Shopper Marketing, New Business Development
    Vericast 2015 - 2016
    San Antonio, Texas, Us
    πŸ”ΉStrategic Shopper Marketing: Boosted consumer awareness and accelerated sales for retailers & shopper marketers through the effective direction of programmatic media advertising. πŸ”ΉPartnership Development: Increased in-store sales by 2.6% YOY and grew sales by 10% for Nestle Purina Pet Care, General Mills, Sargento, and Hormel through the expansion of a print partnership.
  • Mi9 Retail
    Senior Vice President - Strategic Accounts & Shopper Marketing
    Mi9 Retail 2011 - 2014
    Fort Lauderdale, Florida, Us
    Earned progressive promotions with this digital solution provider (formerly MyWebGrocer), supporting more than 200 CPG brands across 12K+ stores; fostering digital connections between consumers, grocery retailers, and brands; and offering shopper marketing services backed by a comprehensive technology platform.πŸ”Ή Digital Strategic Account Growth: Took on the company’s top 2 clients, providing SaaS-based digital marketing solutions.o Topped sales targets at 200% of quota for McCormick Spices retail digital banner advertising.o Captured 180% sales increase over total goal through hiring, training, and coaching top-performing teams.πŸ”Ή Regional Sales Expansion: Guided a 3-member sales team in tripling territory revenue while directing workflows, sales objectives, KPIs, digital media sales procedures, and contract negotiations. o Garnered $1.5M in programmatic sales by presenting CPG companies and partner agencies with impactful analytics, compelling stories, and an effective value proposition. πŸ”Ή National Account Leadership: Launched the first CPG digital media initiatives on grocery retailer websites while educating them on the sales benefits of e-commerce.
  • Mi9 Retail
    Vice President - Western Region Sales And Digital Shopper Marketing
    Mi9 Retail 2009 - 2011
    Fort Lauderdale, Florida, Us
  • Mi9 Retail
    National Account Manager
    Mi9 Retail 2007 - 2009
    Fort Lauderdale, Florida, Us
  • Insignia Systems, Inc.
    National Sales Director
    Insignia Systems, Inc. 2001 - 2007
    Minneapolis, Mn, Us
    Drove sales of in-store promotions through printed customized shelf-edge signs for CPG companies. Executed long-term agreements, and developed deep relationships with brands teams and agencies across a diverse portfolio. Clients included General Mills, Coca-Cola NA, ConAgra
  • News America Marketing
    Group Sales Manager
    News America Marketing 1991 - 2000
    New York, New York, Us
    A successful career with NAM in sales and management in MN, NY, GA, and IL. Accounts included General Mills, Kraft Heinz, Hormel, NPPC, and many more. Managed $80MM for coupon incentives and instore advertising

Helen Everett Earling πŸŽ™οΈπŸ”Š Skills

Integrated Marketing Advertising Digital Media Mobile Devices Online Advertising Account Management Sales Sales Operations Management Fmcg Retail Marketing Marketing Strategy Grocery Online Marketing Shopper Marketing Sales Management Digital Marketing E Commerce Digital Strategy Social Media Marketing Business Development Lead Generation

Helen Everett Earling πŸŽ™οΈπŸ”Š Education Details

  • University Of Minnesota
    University Of Minnesota
    Retail Merchandising

Frequently Asked Questions about Helen Everett Earling πŸŽ™οΈπŸ”Š

What company does Helen Everett Earling πŸŽ™οΈπŸ”Š work for?

Helen Everett Earling πŸŽ™οΈπŸ”Š works for Neptune Retail Solutions

What is Helen Everett Earling πŸŽ™οΈπŸ”Š's role at the current company?

Helen Everett Earling πŸŽ™οΈπŸ”Š's current role is Senior Account Director, Retail.

What is Helen Everett Earling πŸŽ™οΈπŸ”Š's email address?

Helen Everett Earling πŸŽ™οΈπŸ”Š's email address is he****@****mar.com

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Helen Everett Earling πŸŽ™οΈπŸ”Š's direct phone number is +147980*****

What schools did Helen Everett Earling πŸŽ™οΈπŸ”Š attend?

Helen Everett Earling πŸŽ™οΈπŸ”Š attended University Of Minnesota.

What skills is Helen Everett Earling πŸŽ™οΈπŸ”Š known for?

Helen Everett Earling πŸŽ™οΈπŸ”Š has skills like Integrated Marketing, Advertising, Digital Media, Mobile Devices, Online Advertising, Account Management, Sales, Sales Operations, Management, Fmcg, Retail, Marketing.

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