Helen Everett Earling ποΈπ Email and Phone Number
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I am an executive-level sales and account management leader. Results-driven and client-focused, I have garnered a wealth of knowledge and experience over 20+ years of sales and client relationship development in Consumer Packaged Goods (CPG) and Retail Media Networks (RMN) environments. I am dedicated to working closely with clients to understand their vision and help to achieve their goals, transforming and leading teams to motivate excellence, and devising strategies that ensure consistent sales and outstanding results. My expertise is optimizing consumer promotions through omnichannel, retailer-first digital advertising, shopper marketing, and social media campaigns. A proponent of leadership through inclusivity, collaboration, communication, and trust, I develop and guide talent to generate revenue for leading retailers. πΉ3X Average Total Contract Value πΉA 50% Boost in Sales Revenue πΉ180% YOY Advertising Growthβͺ SOLUTIONS-FOCUSED STRATEGIST with a record of YOY growth, blending retail expertise, client discovery, data analytics, and strategic thinking. I have leveraged best-in-class SaaS technology and designed fresh, bespoke account solutions that align with retailer interests.βͺ FORWARD-THINKING RETAIL PARTNER adept at negotiating contracts by prioritizing active listening, dependable support, and brand knowledge. I have seamlessly navigated networks of over 50K stores by collaborating with internal and external teams to drive account expansion.βͺ SALES & MARKETING SPECIALIST with a record of surpassing goals across pipeline growth, cross-selling and upselling, and account management. I have maximized sales strategies and monetization programs from prospecting to proposal generation to service delivery.HIGHLIGHTS OF RESULTSπΉGenerated $3.2M in sales through implementing retail-first strategies across 5 key digital, social influencer, and in-store advertising products. 106% above sales quota for 2023πΉBuilt the territory from the ground up, reduced travel costs by 15%, and introduced cutting-edge social influencer marketing to the region. πΉStrengthened sales and business development to build a $1.3M pipeline. Clients: Walmart, Dollar General, Target General Mills, Hormel, and Nestle Purina Pet Care. πΉExpanded a print partnership that increased in-store sales by 2.6% YOY and grew sales by 10% for Nestle Purina Pet Care, General Mills, Sargento, and Hormel.πΉGarnered $1.5M in programmatic sales by presenting CPG companies with impactful analytics, compelling stories, and an effective value proposition.
Neptune Retail Solutions
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- neptuneretailsolutions.com
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Senior Account Director, RetailNeptune Retail SolutionsSaint Paul, Mn, Us -
National Sales DirectorVibenomics, A Mood Media Company Mar 2024 - PresentIndianapolis, In, UsVibenomics, a Mood Media Company, is the leading in-store digital advertising provider. Our platform provides a single, all-in-one retail media network, empowering retailers to digitize their on-premise experience and advertisers to connect with customers via display, audio and experiential channels. Through a first-of-its-kind turnkey solution, this model delivers the ubiquity and revenue-generating capabilities needed to drive the next iteration of retail media. Acquired by Mood Media in 2023, Vibenomics works with hundreds of CPGs and more than 50 endemic and non-endemic categories today. The company plans to expand its retail locations to more than 500,000 worldwide. -
Client Sales DirectorInmar Intelligence 2019 - Oct 2023Winston-Salem, Nc, UsTook charge of client sales strategy, pairing advanced technology and data analytics to strengthen sales for CPG brands at grocery retailers. Coordinated monetization and direct sales programs; in-store, digital, and social media campaigns; retail media network advertising; and shopper marketing.βͺ SALES & ACCOUNT MANAGEMENT GOAL ATTAINMENT βͺπΉ Crushed goals for 5/5 product lines in Q1. πΉ Revenue Generation & Growth: Generated $3.2M in sales through implementing retail-first strategies across 5 key products: digital coupons, digital advertising, digital rebates, social influencer marketing, and printed in-store advertising.πΉ Strategic Leadership & Client Solutions: Achieved 131% (Q1) and 111% (Q2 & 3) of 2023 goals and drove business development by partnering with 5 solution experts to create and implement strategies for each product. πΉ Social Commerce Growth: Reached 175% of social commerce goals through orchestrating an account-specific product introduction that capitalized on social media and influencer campaigns. βͺ RETAIL MEDIA NETWORK RELATIONSHIP BUILDING βͺπΉ Governed ~$4M in Midwest territory sales across 10 key CPG brands. πΉ Relationship Building: Surpassed digital media goals by 65% by establishing key client relationships and aligning CPG brands with Inmarβs MarTech product solutions, including digital incentives and media for Aki Technologies and Dollar General.πΉ Sales Pipeline Growth: Nurtured a robust sales pipeline to meet 109% of quota for Wakefern, Publix, and Dollar Generalβs retail media networks; met 106% of territory goals for 2023 Q3, engaging clients Post Holdings, Hormel, Cargill, Schwanβs, Link Snacks, and 3M.πΉ Cross-Functional Leadership: Launched a valuable monthly knowledge share initiative and grew attendance to 90%+ through encouraging collaboration, problem-solving, and sales strategy improvements across the Loyalty & Media teams. -
Sales Director, New Business DevelopemntAcorn: The Influence Company 2018 - 2019Bentonville, Ar, UsJoined the sales and account management team of this award-winning creator of digital marketing solutions. Strategized comprehensive enterprise selling plans, coordinated with internal and external partners, and launched successful campaigns providing brands and retailers with authentic, reliable social content. πΉTerritory & Sales Leadership: Presided over the Midwest territory and met a $3M quota, delivering solutions for clients, such as General Mills, Hormel, and Post Holdings. πΉ Sales, Territory & Business Growth: Built the territory from the ground up (zero to $3M), leading sales strategies, establishing clear territory boundaries, reducing travel costs by 15%, and introducing cutting-edge social influencer marketing to the region. πΉ New Customer Relationships: Secured and onboarded 5 new premier logos, including expertly procuring the largest 2018 contract worth $3M, and at 3X the average revenue rate. -
Vice President Business DevelopmentDriveline Retail Merchandising 2017 - 2017Coppell, Tx, UsπΉBusiness Development: Strengthened sales and business development to build a $1.3M pipeline in 4 months, focusing on relationships with retail/CPG clients: Walmart, Dollar General, Target General Mills, Hormel, & Nestle Purina Pet Care. πΉ Revenue Growth: Grew sales revenue by $500K in 4 months and led a category reset of all Minnesota Walmart stores. -
Digital Sales Director, Cpg & Shopper Marketing, New Business DevelopmentVericast 2015 - 2016San Antonio, Texas, UsπΉStrategic Shopper Marketing: Boosted consumer awareness and accelerated sales for retailers & shopper marketers through the effective direction of programmatic media advertising. πΉPartnership Development: Increased in-store sales by 2.6% YOY and grew sales by 10% for Nestle Purina Pet Care, General Mills, Sargento, and Hormel through the expansion of a print partnership. -
Senior Vice President - Strategic Accounts & Shopper MarketingMi9 Retail 2011 - 2014Fort Lauderdale, Florida, UsEarned progressive promotions with this digital solution provider (formerly MyWebGrocer), supporting more than 200 CPG brands across 12K+ stores; fostering digital connections between consumers, grocery retailers, and brands; and offering shopper marketing services backed by a comprehensive technology platform.πΉ Digital Strategic Account Growth: Took on the companyβs top 2 clients, providing SaaS-based digital marketing solutions.o Topped sales targets at 200% of quota for McCormick Spices retail digital banner advertising.o Captured 180% sales increase over total goal through hiring, training, and coaching top-performing teams.πΉ Regional Sales Expansion: Guided a 3-member sales team in tripling territory revenue while directing workflows, sales objectives, KPIs, digital media sales procedures, and contract negotiations. o Garnered $1.5M in programmatic sales by presenting CPG companies and partner agencies with impactful analytics, compelling stories, and an effective value proposition. πΉ National Account Leadership: Launched the first CPG digital media initiatives on grocery retailer websites while educating them on the sales benefits of e-commerce. -
Vice President - Western Region Sales And Digital Shopper MarketingMi9 Retail 2009 - 2011Fort Lauderdale, Florida, Us -
National Account ManagerMi9 Retail 2007 - 2009Fort Lauderdale, Florida, Us -
National Sales DirectorInsignia Systems, Inc. 2001 - 2007Minneapolis, Mn, UsDrove sales of in-store promotions through printed customized shelf-edge signs for CPG companies. Executed long-term agreements, and developed deep relationships with brands teams and agencies across a diverse portfolio. Clients included General Mills, Coca-Cola NA, ConAgra -
Group Sales ManagerNews America Marketing 1991 - 2000New York, New York, UsA successful career with NAM in sales and management in MN, NY, GA, and IL. Accounts included General Mills, Kraft Heinz, Hormel, NPPC, and many more. Managed $80MM for coupon incentives and instore advertising
Helen Everett Earling ποΈπ Skills
Helen Everett Earling ποΈπ Education Details
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University Of MinnesotaRetail Merchandising
Frequently Asked Questions about Helen Everett Earling ποΈπ
What company does Helen Everett Earling ποΈπ work for?
Helen Everett Earling ποΈπ works for Neptune Retail Solutions
What is Helen Everett Earling ποΈπ's role at the current company?
Helen Everett Earling ποΈπ's current role is Senior Account Director, Retail.
What is Helen Everett Earling ποΈπ's email address?
Helen Everett Earling ποΈπ's email address is he****@****mar.com
What is Helen Everett Earling ποΈπ's direct phone number?
Helen Everett Earling ποΈπ's direct phone number is +147980*****
What schools did Helen Everett Earling ποΈπ attend?
Helen Everett Earling ποΈπ attended University Of Minnesota.
What skills is Helen Everett Earling ποΈπ known for?
Helen Everett Earling ποΈπ has skills like Integrated Marketing, Advertising, Digital Media, Mobile Devices, Online Advertising, Account Management, Sales, Sales Operations, Management, Fmcg, Retail, Marketing.
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