Helen Jahn Email & Phone Number

Greater Harrisburg Area

Proposal Marketing WriterOversees coordination and preparation of RFP responses and finalist presentations to support the sales strategy effort. • Responsible for creating the schedule, prepopulating responses where possible, communicating with internal subject matter experts (SMEs) to answer questions, and compiling responses into a final RFP.• Work with numerous departments to obtain responses to RFP questions.• Responsible for editing responses so that all responses have one “voice.”• Helped implement new RFP proposal software.

Emmitsburg, Md

Managed brand, marketing, communications and public relations strategies targeted to visitors and the general public.• Increased visitors to the site by 11% and over 6K visitors from 2016-2019 through a change in brand strategy and related marketing plans that included email marketing, social media initiatives, tour and event promotions, and a new website launch.• Oversaw event marketing campaigns that grew average daily attendance at multi-day events by 11%+ year over year.• Improved social media following on Facebook by 90% from 10/2015-2/2018 with 2.5K new followers and zero dollars spent on Facebook ads.• Produced average email campaign open rates of 26.9% and click rates of 1.6% that evidenced email strategy success.• Implemented marketing campaigns annually using segmentation strategies to increase awareness of the brand and site as a destination for day trips.

Gettysburg, Pa

Directed brand, corporate messaging, communications and public relations processes that increased awareness and advanced the organizational image, which contributed to increasing net income to $10M at 9/30/2015.• Increased awareness by 35% through a communications plan involving press releases and pitching ideas to local and regional media, non-profit sponsorships and involvement in community events that increased visibility and advanced public relations. • Led team to redesign website with focus on SEO, improving user experience, providing content for targeted audiences and highlighting community involvement. Ensured new site aligned with brand, strategic priorities and compliance requirements.• Created a financial literacy initiative targeting youth in collaboration with banking managers and lenders and grew the initiative 20% in the second year, resulting in 55 presentations reaching 1.3K participants in 2014.• initiated and led team to transform marketing collateral to improve its effectiveness and reduced costs by 80% or $19K.

Gettysburg, Pa

Led marketing department that was responsible for brand strategy, marketing, communications, public relations, trade show and event marketing, promotions, new product development and market research. • Conducted annual performance reviews and coached on compliments and opportunities for improvement that resulted in 100% employee retention during tenure.• Created and executed a marketing campaign to increase customer relationships in a targeted market, which increased market share by $3 million in 2011. At the same time, seven other competitors lost market share and the market contracted overall by $85 million.• Developed and executed sales promotions for loans in 2011, that increased the consumer loan portfolio by 11%.• Implemented skip-a-payment direct mail offer that increased income and achieved 10% response rate in 2009 and 13.5% response rate in 2010.

Gettysburg, Pennsylvania, United States

Managed the marketing functions of branding, advertising, communications, public relations and special promotions.• Created and implemented marketing strategies for checking customer relationships with results that exceeded the Bank’s goals by 7% in 2006.• In 2006, co-chaired the website redesign team, and managed website changes after launch.• Collaborated with others when introducing new products and planning special events like grand openings and anniversary celebrations.