Helen Mason Email & Phone Number

United Kingdom

London, United Kingdom

Project management role for marketing activity within the aftersales department. Projects include both day to day management and longer term project management to achieve strategic objectives in deploying new programmes.• ‘Nissan Ownership’ website re-structure lead: Lead on all aspects of the Nissan ‘Ownership’ website and managed the web re-structure• Online ‘Service Booking Tool’ management: Manage all aspects of the service booking tool including incremental updates to the programme, increasing customer experience, working with the dealerships to ensure the tool is working efficiently for them, reporting and managing budget of the project. Building a strong relationship with stakeholders is paramount in my approach to project management.• E-commerce management: Managing the Nissan GB e-Bay store, setting this part of the business to run self-sufficiently, updating standardised platforms to enable efficient business reporting.• This includes CRM, ensuring the business is profitable through stock management and developing marketing strategy for the store. • Aftersales Quarterly Campaign management: Working with project managers and external stakeholders to create marketing assets to promote current projects. Evaluation of the campaign reporting on project KPIs and departmental objectives then builds key developments for the next campaign. • Paid Search Activation Lead: Managing all aspects of paid search across the aftersales sector linking to the above projects, using insight gained to ensure CPC is achieving optimum ROI. In addition, researching and testing different avenues of paid search to maximize budgetary spends.

Uk & Ireland

Role involved working across various departments within the UK and Europe including events. social media, website development, finance and field marketing working with dealerships.Product launch & National Events: Managed the UK Model Year 15 & 17 Launch Event and co-managed 4 national events.• Re-positioned the brand to break stereotypes. • Accountable for the management and control of multiple project budgets through organised planning, forecasting and ongoing tracking using SAP to improve efficiency.• De-brief analysis reported to Regional & Country manager and local Marketing ManagerResults: UK surpassed all other markets for Dark Custom sales and ROI at national events record breaking across EMEA.Fully Integrated National Campaigns: Seasonal and strategic marketing campaigns• Brief writing and managing the creative process from end to end• Agency management: Creating structure and collaboration between all agencies, ensuring all stakeholders were engaged and aware of timescales and deliverables.• Supported UK Marketing Manager on national campaigns managing app development, PR & social media coverage, measurement processes, trade show exposure and promotional strategy.Results: Successful campaign integration resulting in the UK becoming an EMEA figurehead based on sales directly linked to specific campaigns. Social Media: Agency management and strategic development• A key member in the appointment of a new agency and development of a 5-year strategy plan to increase social media ROI• Content creation management, monthly reporting using adobe social and competitor benchmarking• Promoting a positive brand image through establishing social ambassadors promoting the lifestyleResults: A 4.7% growth on the national UK Harley-Davidson Facebook page in the last quarter and in increase in both UGC and lifestyle posts

• Campaign Development : Followed a national Cadbury campaign throughout the process of brief, studio, creative, artwork and print.• Proof-reading : Proof-read the Harley-Davidson MY16 Brochure and Aspecta Flooring across 16 different languages.

Bachelor Of Arts (Ba), Business And Marketing Management, Upper Second Class Honors (2:1)

A Level

A-Level - Food Technology, English Language and Business Studies A-C GCSE - Maths (A), English (B)