Helen Matterson Email & Phone Number

Wellington, New Zealand

Wellington, Wellington Region, New Zealand

Lots of strategic advising, managing and doing. I enjoy helping disrupt the jargon filled, sometimes scary and nearly always overwhelming finance scene for retail investors. My role includes producing (and from time to time) hosting a weekly podcast interviewing CEOs of listed companies and experts on topics from green energy to the state of the economy.

Wellington, Wellington Region, New Zealand

Exciting times navigating the next phase for Sharesies post start-up! So much potential, be it the product range, new markets or an empowered retail investor. As for the pineapple juice...

Wellington & Wairarapa, New Zealand

I managed and mentored a digital and design team that communicated the journey to create sustainable support for at-risk kids. It was a busy, demanding environment where top of mind was the user experience, information design and COPE - create once, publish everywhere. Everyday was about trouble-shooting, liaising with the business and creating compelling content for the web, intranet, social, e-letters or print. I liked to think with my 12 creative ninjas we could do almost anything.

Wellington & Wairarapa, New Zealand

MSD I facilitated the user research to help scope the redesign of msd.govt.nz. This required creating a core audience matrix, briefing prospective providers, gathering business requirements and managing an external supplier to deliver a resource that will inform the transformation. ORANGA TAMARIKI I was the content lead behind the web presence for the new Ministry of Vulnerable Children, Oranga Tamariki established in April 2017. Strategy + digital The web is the new ministry's window to the world and it’s through this channel many will be seeking to understand a new model that follows the radical overhaul of Children, Youth and Family. The greatest challenge from a communication perspective was balancing the high aspirations for a future child centred system with the fact we're on a journey, and it could take 4-5 years to effect real change. The digital challenge was to deliver an MVP (minimum viable product) that will evolve to be an engaging go-to, mobile friendly source of the truth. This work involved bringing 3 existing websites under the one umbrella and accommodating a diverse range of audience groups within a tight timeframe.Agency, stakeholder management & executionMy role included working closely with Clemenger BBDO to align the content and user experience with the Oranga Tamariki brand strategy. I oversaw the creation and repurposing of all content types (text, video, forms, photography, infographics etc) working with subject matter experts and those managing the transition.

Wellington

I created digital strategies, experiences and communications for government agencies, corporates and start-ups. Recent projects:Passports.govt.nz (DIA):Information design, UX and new content for web tool and websiteData.govt.nz (DIA): Content refresh and created screencast for new web channelWork and Income: Managed information design and new content to help beneficiaries onlineTe Tuma Paeroa: Created a video to entice Maori landowners to interact onlineInland Revenue: Managed information design and new web content for residential property investorsMinistry of Foreign Affairs & Trade: Managed content development and team of writers for new web presence. Chorus: Helped internal stakeholders demystify the fibre offering and its advantages Ministry for Primary Industries: Played a key role in the amalgamation of MPI's 8 websites into one mobile-first channel. This included stakeholder research, information design, content strategy, and staff training.Ministry of Education: research and content for new parent web channel using a question and answer content model At the heart of my work at Experience was the user. What engages them? What do they need to know? What do they want to do online? What makes a great user experience? RESEARCH: I led the gathering of user insights (interviews, synthesis, analysis + reporting). Talked to subject matter experts and reviewed analytics to understand the user needs and how these fitted with client goals. UX: I created personas and profiles to understand who the audience was. I then identified key user journeys and tested these using prototypes – helping to validate, refine and validate again. CONTENT: I led content projects and delivered: strategies, audits, information architectures, models and reviews of communication channels. I used a raft of mediums: plain English text, graphics, video, screencast, audio, interactive tools and pictures. Content needed to be engaging and viewable on any device.

Wellington

I oversaw communications for this listed company that develops and sells beautiful easy-to-use accounting software for small business. Xero was (and still is) rapidly expanding offshore and I managed global content as well as relationships with PR agencies in Australia, the United Kingdom and the United States. Content marketingThis role showed me the power of content marketing, how to curate and create relevant, aspirational content for an emerging audience. As part of this role I managed the company’s blog; produced videos; crafted content for the web and regular customer-facing digital newsletters/product updates. I also trained customer care staff to use a 'voice' true to the Xero brand. Not salesy, corporate or technical but friendly and helpful. Investor and media relationsA key responsibility was delivering plain English communications to investors via the New Zealand Stock Exchange and liaising with analysts. Media relations on a global scale was a big focus too.

Wellington & Wairarapa, New Zealand

At this strategic management advisory company my brief was to provide the communications and the media component of the services on offer. I worked within a small team of professionals on a wide range of contracts predominantly for the public sector. Projects I worked on required the following:Relationship management - working with clients, stakeholders, boards, steering groups, graphic designers, printers and technicians. Strategic direction - assessing what kind of communication was needed and which channels; formulating a plan; managing stakeholder expectations; assessing risk and advising in a crisis.Editorial skills - editing and writing for a variety of outcomes, proof reading, overseeing content for the web and writing promotional copy.

Wellington

I was a producer on the current affairs programme Nine to Noon, hosted by Kathryn Ryan. This involved finding and setting up lead stories for the show and preparing extensive notes and scripts. I also sourced and pre-interviewed talent for the feature slot and set up discussions on issues of the day. Material and subjects were extremely wide ranging

Melbourne

On this national broadsheet I was responsible for covering the health, gambling and alcohol sectors. My role was to break stories, write features, compile profiles and provide analysis. Prior to this I was a personal investment writer producing feature articles on consumer finance. Topics ranged from superannuation to share trading. I also contributed to the daily business section of the paper, reporting on company news and market/currency movements.

Wellington

This role demanded live to air interviews with brokers, economists and company directors. Four bulletins covering the latest in the financial world were compiled daily. Essentially it was a one-stop-shop that required story gathering (using local and international sources) writing, digital editing and presenting.