 Responsible for revenue generation, client relations, strategic direction, and project management of Collegiate, Association, Greek & Corporate market segments.  Manage national sales force (25 salespeople) ensure individual sales goals and quotas are met. Travel with sales representatives to present to new business prospects, provide sales training and assist under performing reps. Worked with major college bookstore lease holders on strategic program… Show more  Responsible for revenue generation, client relations, strategic direction, and project management of Collegiate, Association, Greek & Corporate market segments.  Manage national sales force (25 salespeople) ensure individual sales goals and quotas are met. Travel with sales representatives to present to new business prospects, provide sales training and assist under performing reps. Worked with major college bookstore lease holders on strategic program development. Implement sales plans and marketing strategies to maintain and profitably grow college bookstore customer sales. Generate new business in the college, association, Greek and corporate markets.  Forecast and manage annual Sales & Marketing budget, consistently operated under-budget. Represent the company at annual national and regional industry trade shows. Show less

 Developed and managed a high ROI integrated marketing plan to generate/close new business leads and increase penetration of existing accounts. Including: direct marketing programs, catalogs, customized sales history reporting, and sales collateral. Managed product development and introduction, including positioning strategy, pricing, execution of support materials and new product introduction training. Supervised the day to day running of our literature program creating… Show more  Developed and managed a high ROI integrated marketing plan to generate/close new business leads and increase penetration of existing accounts. Including: direct marketing programs, catalogs, customized sales history reporting, and sales collateral. Managed product development and introduction, including positioning strategy, pricing, execution of support materials and new product introduction training. Supervised the day to day running of our literature program creating brochures for over 400 schools. Including design liaison, traffic management, print planning, outsourcing and fulfillment. Coordinate and attend all industry trade shows Show less

 Develop and execute marketing communications plans, including: packaging, direct mail, radio ads, print ads, sweepstakes, scratch off games, website design and email blasts. Traffic manager for agency liaison between graphic arts and account executives. Manage press releases for agency customers, develop media lists, and coordinate fulfillment. Worked on national advertising campaign for Preferred Brands International – Tasty Bite Division.