A commercially driven strategic Sales Director with extensive experience delivering sustainable and profitable revenue growth for organisations, adding creative vision and value to global businesses. Working with global brands within the EMEA and the global sporting goods, fashion apparel and footwear industry, account managing key retailers including JD Group, Frasers, Foot Locker, Zalando, and ASOS.What I do BEST: *I enjoy working in an entrepreneurial, agile, fast paced and customer orientated environment.*I am happiest when engaging and strategising with internal & external stakeholders, creating strong partnerships & relationship management.*It's incredibly rewarding to lead successful cross-functional teams to deliver commercial strategy & sales targets in line with brand and retailer vision.How I've been SUCCESSFUL: *Delivered double digit % YOY revenue growth by managing $100m+ business*Led international multi-distribution strategies including Business to Business (B2B) wholesale, bricks and mortar, ecommerce/pureplay, global marketplaces to align with brand and retailer vision including storytelling, product assortments and customer segmentation. *Excellent communication and interpersonal skills, expert stakeholder management and authentic leadership to enhance global partnerships and cross departmental operations. *Positive ‘can do’ attitude.KEY SKILLSLeadership | Sales | Commercial Acumen | Analysis | Negotiation | Stakeholder Management| Strategy| P&L Management | Distribution |Problem Solving | Collaboration | Brand Management |Customer Focused | Communication | Organisation | Planning | Agile Methodologies | Team Leadership I Account Management I Channel Segmentation I Go To Market (GTM) Strategy I Budgeting I Forecasting I Order Management I Product Strategy I Consumer Experience
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Strategic Account And Gtm DirectorHela BrandsLeeds, Gb -
Sales Director I Head Of Sales I Account DirectorActively Seeking New Opportunity Oct 2024 - PresentHybrid Flexible Working -
Sales DirectorUnder Armour Oct 2023 - Sep 2024Reporting into the VP EMEA sales, leading and managing the EMEA JD Group and the EMEA Footlocker strategic wholesale team of 4 direct + 10 cross functional indirect reports. Achievements:• Delivered JD Sports EMEA FY24 +21% YOY revenue growth and Foot Locker EMEA +31% YOY growth.• Developed and executed strategic plans aligned to the overall EMEA commercial strategy by gender, category & country. Presentation of QBR reports to Senior Leadership Team. • Led cross-functional teams to provide the best of physical and digital retail through elevated consumer experiences, activation of bespoke channel marketing campaigns and exclusive performance product solutions.• Achieved CE & SE growth acceleration, increased SOB from 15% to 36%: UA x JD triple digit FY23/24 growth across all apparel categories.• Operated 99% forecast shipping accuracy: close collaboration with senior leaders in supply chain and logistics to deliver best in class service and sustainability.• Implemented clear market and customer segmentation through leading a ‘best practice’ Go To Market process to deliver JD Sports exclusive (SMU) product development & assortments complimented with the inline product franchise. -
Senior ManagerUnder Armour Nov 2022 - Dec 2023Emea -
Head Of SalesGym King Jun 2022 - Nov 2022United KingdomMember of senior leadership team, leading the wholesale sales team of 2 direct reports to deliver profitable and sustainable market share growth of Ath-Leisure and performance apparel within strategic retail partners. Revenue & Retail Partners: £15m net sales managing wholesale & marketplace for JD Sports, ASOS & Zalando, & global field sales. -
Sales ManagerGym King Feb 2022 - Jun 2022Leeds, England, United Kingdom -
Global Sales ManagerSiksilk Dec 2020 - Jan 2022England, United KingdomRe-launched SikSilk women’s & men’s B2B wholesale apparel, footwear and accessories on a global platform across B&M & pureplay wholesale retailers. Responsible for £30m net sales. -
Lecturer Module LeaderYork St John University Sep 2020 - Dec 2020York, England, United KingdomModule Leader level 4 - Principles of Marketing -
Lecturer And Doctoral ResearcherLeeds Beckett University Oct 2016 - Dec 2020Leeds, United KingdomSports Business Management & MarketingSubject areas of interest: sport branding and marketing, social media, consumer behaviour, online ethnography, sport consumer, consumer engagement, brand management -
Strategic Account Manager, Jd SportsNike Mar 2015 - Sep 2016United KingdomManaging the Nike Women’s Business for one of largest International Sports Retailers in Western Europe, JD Sports, by elevating the brand through market knowledge, and being connected to the consumer in terms of trends, competitor info and retail environment. Segmenting and growing market share, driving sales and generating future growth through implementing the category sales planning process. Strategic planning and defining the women’s category potential to inform and influence cross-departmental teams within Western Europe. Forecast and Financial Planning through business sell through analysis, competitor knowledge and market trends. Working with internal and external customers to heighten service quality, brand representation and credibility across all elements of the customer interface. -
Strategic Account Manager, Sports DirectNike May 2010 - Mar 2015United KingdomManaging the Nike Women’s Business for Sport Direct, by elevating and protecting the brand through the category sales and analysis process. •Applied excellent gross to net management and with a strong sell-in strategy, based on the principles of segmenting SD and delivering above budget.•Re-established the Nike Women’s Business in Sports Direct to a growth of +46% in FY15 vs FY14. This has been achieved by influencing product and merchandising to ensure correct module assortments for market distribution -
Strategic Account Manager, Jjb SportsNike Jan 2007 - Apr 2010United KingdomNike women's footwear, apparel and equipment -
Field Sales ManagerPrecor Dec 2005 - Dec 2007 -
Regional / National Sales ManagerCybex International Jun 2003 - Nov 2004 -
National Account ManagerFit Kit Uk Sep 1999 - May 2003London, England, United Kingdom
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Retail Sales ManagerFit Kit Uk Nov 1997 - Oct 1999London, England, United Kingdom
Helen Morris Education Details
Frequently Asked Questions about Helen Morris
What company does Helen Morris work for?
Helen Morris works for Hela Brands
What is Helen Morris's role at the current company?
Helen Morris's current role is Strategic Account and GTM Director.
What schools did Helen Morris attend?
Helen Morris attended University Of Northumbria At Newcastle.
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Helen Morris
Greater Portsmouth Area -
1psdgroup.com
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Helen Morris
Greater Cardiff Area
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