Helen Morris

Helen Morris Email and Phone Number

Strategic Account and GTM Director @ Hela Brands
Leeds, GB
Helen Morris's Location
Leeds, England, United Kingdom, United Kingdom
About Helen Morris

A commercially driven strategic Sales Director with extensive experience delivering sustainable and profitable revenue growth for organisations, adding creative vision and value to global businesses. Working with global brands within the EMEA and the global sporting goods, fashion apparel and footwear industry, account managing key retailers including JD Group, Frasers, Foot Locker, Zalando, and ASOS.What I do BEST: *I enjoy working in an entrepreneurial, agile, fast paced and customer orientated environment.*I am happiest when engaging and strategising with internal & external stakeholders, creating strong partnerships & relationship management.*It's incredibly rewarding to lead successful cross-functional teams to deliver commercial strategy & sales targets in line with brand and retailer vision.How I've been SUCCESSFUL: *Delivered double digit % YOY revenue growth by managing $100m+ business*Led international multi-distribution strategies including Business to Business (B2B) wholesale, bricks and mortar, ecommerce/pureplay, global marketplaces to align with brand and retailer vision including storytelling, product assortments and customer segmentation. *Excellent communication and interpersonal skills, expert stakeholder management and authentic leadership to enhance global partnerships and cross departmental operations. *Positive ‘can do’ attitude.KEY SKILLSLeadership | Sales | Commercial Acumen | Analysis | Negotiation | Stakeholder Management| Strategy| P&L Management | Distribution |Problem Solving | Collaboration | Brand Management |Customer Focused | Communication | Organisation | Planning | Agile Methodologies | Team Leadership I Account Management I Channel Segmentation I Go To Market (GTM) Strategy I Budgeting I Forecasting I Order Management I Product Strategy I Consumer Experience

Helen Morris's Current Company Details
Hela Brands

Hela Brands

View
Strategic Account and GTM Director
Leeds, GB
Website:
helabrands.com
Employees:
76
Helen Morris Work Experience Details
  • Hela Brands
    Strategic Account And Gtm Director
    Hela Brands
    Leeds, Gb
  • Actively Seeking New Opportunity
    Sales Director I Head Of Sales I Account Director
    Actively Seeking New Opportunity Oct 2024 - Present
    Hybrid Flexible Working
  • Under Armour
    Sales Director
    Under Armour Oct 2023 - Sep 2024
    Reporting into the VP EMEA sales, leading and managing the EMEA JD Group and the EMEA Footlocker strategic wholesale team of 4 direct + 10 cross functional indirect reports. Achievements:• Delivered JD Sports EMEA FY24 +21% YOY revenue growth and Foot Locker EMEA +31% YOY growth.• Developed and executed strategic plans aligned to the overall EMEA commercial strategy by gender, category & country. Presentation of QBR reports to Senior Leadership Team. • Led cross-functional teams to provide the best of physical and digital retail through elevated consumer experiences, activation of bespoke channel marketing campaigns and exclusive performance product solutions.• Achieved CE & SE growth acceleration, increased SOB from 15% to 36%: UA x JD triple digit FY23/24 growth across all apparel categories.• Operated 99% forecast shipping accuracy: close collaboration with senior leaders in supply chain and logistics to deliver best in class service and sustainability.• Implemented clear market and customer segmentation through leading a ‘best practice’ Go To Market process to deliver JD Sports exclusive (SMU) product development & assortments complimented with the inline product franchise.
  • Under Armour
    Senior Manager
    Under Armour Nov 2022 - Dec 2023
    Emea
  • Gym King
    Head Of Sales
    Gym King Jun 2022 - Nov 2022
    United Kingdom
    Member of senior leadership team, leading the wholesale sales team of 2 direct reports to deliver profitable and sustainable market share growth of Ath-Leisure and performance apparel within strategic retail partners. Revenue & Retail Partners: £15m net sales managing wholesale & marketplace for JD Sports, ASOS & Zalando, & global field sales.
  • Gym King
    Sales Manager
    Gym King Feb 2022 - Jun 2022
    Leeds, England, United Kingdom
  • Siksilk
    Global Sales Manager
    Siksilk Dec 2020 - Jan 2022
    England, United Kingdom
    Re-launched SikSilk women’s & men’s B2B wholesale apparel, footwear and accessories on a global platform across B&M & pureplay wholesale retailers. Responsible for £30m net sales.
  • York St John University
    Lecturer Module Leader
    York St John University Sep 2020 - Dec 2020
    York, England, United Kingdom
    Module Leader level 4 - Principles of Marketing
  • Leeds Beckett University
    Lecturer And Doctoral Researcher
    Leeds Beckett University Oct 2016 - Dec 2020
    Leeds, United Kingdom
    Sports Business Management & MarketingSubject areas of interest: sport branding and marketing, social media, consumer behaviour, online ethnography, sport consumer, consumer engagement, brand management
  • Nike
    Strategic Account Manager, Jd Sports
    Nike Mar 2015 - Sep 2016
    United Kingdom
    Managing the Nike Women’s Business for one of largest International Sports Retailers in Western Europe, JD Sports, by elevating the brand through market knowledge, and being connected to the consumer in terms of trends, competitor info and retail environment. Segmenting and growing market share, driving sales and generating future growth through implementing the category sales planning process. Strategic planning and defining the women’s category potential to inform and influence cross-departmental teams within Western Europe. Forecast and Financial Planning through business sell through analysis, competitor knowledge and market trends. Working with internal and external customers to heighten service quality, brand representation and credibility across all elements of the customer interface.
  • Nike
    Strategic Account Manager, Sports Direct
    Nike May 2010 - Mar 2015
    United Kingdom
    Managing the Nike Women’s Business for Sport Direct, by elevating and protecting the brand through the category sales and analysis process. •Applied excellent gross to net management and with a strong sell-in strategy, based on the principles of segmenting SD and delivering above budget.•Re-established the Nike Women’s Business in Sports Direct to a growth of +46% in FY15 vs FY14. This has been achieved by influencing product and merchandising to ensure correct module assortments for market distribution
  • Nike
    Strategic Account Manager, Jjb Sports
    Nike Jan 2007 - Apr 2010
    United Kingdom
    Nike women's footwear, apparel and equipment
  • Precor
    Field Sales Manager
    Precor Dec 2005 - Dec 2007
  • Cybex International
    Regional / National Sales Manager
    Cybex International Jun 2003 - Nov 2004
  • Fit Kit Uk
    National Account Manager
    Fit Kit Uk Sep 1999 - May 2003
    London, England, United Kingdom
  • Fit Kit Uk
    Retail Sales Manager
    Fit Kit Uk Nov 1997 - Oct 1999
    London, England, United Kingdom

Helen Morris Education Details

Frequently Asked Questions about Helen Morris

What company does Helen Morris work for?

Helen Morris works for Hela Brands

What is Helen Morris's role at the current company?

Helen Morris's current role is Strategic Account and GTM Director.

What schools did Helen Morris attend?

Helen Morris attended University Of Northumbria At Newcastle.

Not the Helen Morris you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.