Helen Rafferty, Ba (Hons) Email & Phone Number

Dorchester, United Kingdom

Development Manager tasked with overseeing the project from inception to completion on the build of new homes for rent and shared ownership across Magna’s core area of operation. This includes the local authority areas of West Dorset, Weymouth and Portland, North Dorset, South Somerset, West Somerset, Taunton Deane and Sedgemoor.

Christchurch, Dorset, Bh23 4Ge

• Marketed and sold a mixture of open market/shared ownership units and exceeded targets set at the beginning of the financial year.• Developed strong relationships with design agencies to create successful advertising campaigns including billboard/roadside advertising, radio adverts, marketing brochures, promotional stands in shopping centres etc.• Presented to the Board and the Executive Management Teams the sales progress and new approaches to selling and worked closely with Directors to provide an up to date progress report in terms of marketing campaigns.• Implemented, monitored and reviewed progress against the set Marketing Plans on a regular basis as well as against relevant policies, regulatory or legislative changes.• Maintained & developed contacts with local authorities, housing associations and estate agents to keep up to date with local market patterns, open market values & industry trends.• Ensured that marketing brochures, adverts and marketing aids complied with Best Practice and external legislation such as the Property Mis-descriptions Act.• Marketed, managed and successfully sold several different developments at the same time.• In 3 years, marketed /sold 108 open market homes which generated £3.3m net profit.

Christchurch, Dorset, Bh23 4Ge

Promoted to this role to create and manage the brand of Spectrum Premier Homes. Mentored, managed and supervised a team of 5 multi-location staff, controlling a marketing budget of £1.5m• Marketed and sold a mixture of open market/shared ownership units and exceeded targets set at the beginning of the financial year.• Developed strong relationships with design agencies to create successful advertising campaigns including billboard/roadside advertising, radio adverts, marketing brochures, promotional stands in shopping centres etc.• Presented to the Board and the Executive Management Teams the sales progress and new approaches to selling and worked closely with Directors to provide an up to date progress report in terms of marketing campaigns.• Implemented, monitored and reviewed progress against the set Marketing Plans on a regular basis as well as against relevant policies, regulatory or legislative changes.• Maintained & developed contacts with local authorities, housing associations and estate agents to keep up to date with local market patterns, open market values & industry trends.• Ensured that marketing brochures, adverts and marketing aids complied with Best Practice and external legislation such as the Property Mis-descriptions Act.• Marketed, managed and successfully sold several different developments at the same time.• In 3 years, marketed /sold 108 open market homes which generated £3.3m net profit.

Christchurch, Dorset, Bh23 4Ge

Marketed and promoted homes for shared ownership sale. Awarded Team of the Month for exceeding the sales target, generating an increased profit for the Group.• Produced and collated marketing brochures for shared ownership in multiple locations.• Generated and implemented marketing ideas for new business opportunities.• Liaised with external agencies in the design and production of marketing material.• Obtained and collated essential information to enable sale packs and marketing collateral to be completed and in line with the sales and marketing programmes.• Produced press releases for inclusion in local and national press including housing industry magazines.• Attended development team meetings to review current programme and spend against grant allocation.

Christchurch, Dorset

Established relationships with the Project Managers and the site team to undertake viewings early in the construction process. Successful partnership working resulted in securing off plan reservations, reducing void times from a minimum of 12 weeks to 6 weeks dependent on the legal process.• Assessed applicants for affordability on various Homeownership products.• Managed the sales processes on several different developments, from the applicant viewing the property to placing a reservation to practical completion.• Arranged and attended events to promote the Association and products.• Established contact with key stake holders within local councils to promote affordable homes to the local communities.• Attended internal and external meetings to review the market and assess the ability for growth against competitors.• Liaised with the development team to gather information on the new build programme for the interested applicants• Compiled statistical data on sales for internal and external review