Helen Sánchez Email & Phone Number

200 West 15Th Street

Helen Sánchez Creative and Consulting Designer 2012 to PresentDevelop men and women Intimates, swim, lounge, Athleisure and Ready to Wear separates, Research global trends in the apparel market to create concepts. Own the strategy and development of all creative brand, utilizing brilliant creative ideas, amazing design and craft skills, and smart strategic thinking. Lead the creative development of high-impact brand messaging and creative design across digital and traditional channels.• Source and develop core fabric and trims in partnership with Merchandising team.• Design a commercially viable product while aligning with Brand DNA.• Led visual marketing for line promotion, e-commerce website styling of photo shoots for catalogue, and press.• Sold and presented to buyers products in specialty stores globally through directly interfacing with clients, presenting work, and articulating the design intent and how it expresses the brand idea.• Maximized ROI by building partnerships with third-party vendors, graphic designers, models, and broadcast talent.• Received press in the US and International. Participated in New York Fashion week and Juried trade shows.• Contributed in visual marketing for line promotion, styling of photo shoots for social media and press.

16 East 34Th Street Nyc 10016

Designed for Liz Claiborne and Ellen Tracy.Designed entire collections of sleepwear and lounge wear from conception to end.Research market, through extensive traveling to Europe, trade shows to identify emerging themes.Assisting in showing and selling the collection to department store buyers. Created seasonal collection for brands exceeding $25 million in annual sales.Managed and directed an entire team of 10 people in the NY office..Designed and developed fabric and prints.Adhere to corporate calendar.

40 East 34Th Street Nyc 10016

Design Director for a contemporary junior and Missy lingerie collection of knit separates for Macy's, Kohls, JC Penney'sDevelop original prints and textiles with cad artist through innovative printing processExtensive travel to China and India to ensure quality product.Managed and delegated work to a team of 7 people in the NY office and 3 people in Asia office.Very involved in showing and selling the collection during market week to department store buyers with sales of $20 million annually.Extensive travel to Europe and China developing collections 4 time a year.

Via Nicci” better sleepwear and foundations.Macy’s, Burdines, Bon Marche, Profitts, Parisian, Marshall Fields, Lord & Taylor.Designed a new high end lingerie label. Develop original fabrics and prints with overseas factories in Sri Lanka.Showcase the collection during market week and trade shows to department store buyers.Involved in visual marketing to create brand image.First year sales of new brand reached $2 million.

Designer men and women for/ Intimates/ shapewear. label “Cinema Etoile” For Macy’s Multiple bra and intimates categories.Private label JC Penney, Target, Sears, Kohls, Steinmart.Designing multiple collection for different in house store brands through direction and communication with department store buyers and merchandisers.Exceeding annual sales from 10 to 20 million.Traveled 2 times a year to China to properly develop brands. Traveled 2 times a year to Europe for trend and market research.Understanding the intricacies of the production process as it relates to design.

Designed and develop in house entire sleepwear collections for all Federated department store labels, Inc, and Morgan Taylor.Research market, constant travel shop trend in Europe.Weekly meetings with store merchandising team.Extensive communication with factories while developing product.Traveling domestic in the US understanding the American consumer.Work directly with technical designers, pattern makers developing patterns to ensure proper fit and final look.Adhere to corporate calendar.

11 West 56Th Street

I had the privilege of working closely with designer Norma Kamali and merchandising team in assisting in all product development stages. Researching and developing fabrics and trim. Working with pattern makers and sewers to final fitting in all areas of the company. Including Norma Kamali Couture collection, Swimwear and ready to wear.

Fashion/Apparel Design

Fashion Design And Illustration

Activities and Societies: Helen Sanchez was chosen as part of Design Entrepreneurs of NYC program at FIT.