Helen Shelby is the COO. She started in the hub editing with a film and production background; screenplays, acquisitions to gaining almost twenty years of experience in the creative, tech, and gaming industries. She has journeyed into everything from being the Assistant Director on location for major motion picture(s), managing full-scale teams, and spearheaded IP's from premature stages to shipped. Her transition into game development started with (concepts) and designing. The game industry became her home for the next several years.Beginning with Electronic Arts (EA.Com, EA Sports, EA Games, and EA Big), Helen took care of marketing copy, web content, game testing, content for new releases, and editing. She created online content and marketing for promo(s) for new titles such as, “NBA Street,” “SSX-II,” “Sled Storm 2,” “Roundball,” “March Madness,” “Super X,” “Knockout Kings,” and American McGhee’s horror game “Alice” to name a few. Advancing her abilities as a serious player in the industry, Helen migrated into the “handheld” mobile and PC world by creating and editing for software dealing with handheld gaming, pocket PC’s, and technical writing for trivia titles such as “Mobile Majority,” for one of the largest mobile gaming companies Glu Mobile. She continues to develop some of the top mobile “sports” related games. She was a part of the inaugural developmental creation for Apple's "very first" video IPod. With her extensive work with various teams and being a part of the premature stages of creating software, Helen has ranked her way up to becoming the go-to person in the gaming industry for creative developmental stages to gaming IP’s. She has consulted and contracted for IPs for EA Games, “Slipshod”(new concept title for EA Games/Sega collaboration) and created a host of concepts such as, “D.U.D.E. Shores,” “Rip Tide,” “Monster Patrol,” “Redemption,” just to name a few. Her strengths in creating new “innovative” and “unique” characters while developing storylines helped to make her mark at the round table with other industry heavyweights. She has worked on over a dozen IP’s and concepts for various platforms in their virgin stages. She has also been a part of developing for leading mobile game companies such as JAMDAT and Glu Mobile. Helen currently runs and manages her dev team(s) under full-time production both, long-term and short. With a strong Art background, she has been responsible for managing art teams, assets, designing, all content, functionality, game concepts, game play, NFT’s, and every stage of development.