Huyen Bui Email & Phone Number

United Kingdom

Hanoi, Vietnam

- Implemented marketing growth strategies that utilised product portfolio and pricing strategies for 50+ potential fashion businesses across 10 cities on Shopee e-commerce platform within a 3-month timeframe- Optimised platform marketing features (SEO, advertising, promotions and livestream) and seller’s social media channels (Facebook, Instagram and Tik Tok) for 20+ promotion campaigns to increase 300% traffic and 50% conversion rate, driving revenue growth of 30% in average- Managed… Show more - Implemented marketing growth strategies that utilised product portfolio and pricing strategies for 50+ potential fashion businesses across 10 cities on Shopee e-commerce platform within a 3-month timeframe- Optimised platform marketing features (SEO, advertising, promotions and livestream) and seller’s social media channels (Facebook, Instagram and Tik Tok) for 20+ promotion campaigns to increase 300% traffic and 50% conversion rate, driving revenue growth of 30% in average- Managed, trained, and mentored a team of 4 junior specialists to cultivate seller relationships and carry out marketing and sales plan, achieving 20% increase in productivity and on top performance with 15% higher than target Show less

Vietnam

- Conducted 5+ in-store field surveys and 10+ in-person visits with key partners to identify competitive analysis and tracked market trends, aligned unique product features of IT category with local market demand.- Liaised with cross-functional teams to execute marketing strategies derived from global marketing initiatives for monitor flagships and new laptops, resulting in a 30% increase in annual revenue and positioning LG in the top 3 market leaders in the premium segment- Led… Show more - Conducted 5+ in-store field surveys and 10+ in-person visits with key partners to identify competitive analysis and tracked market trends, aligned unique product features of IT category with local market demand.- Liaised with cross-functional teams to execute marketing strategies derived from global marketing initiatives for monitor flagships and new laptops, resulting in a 30% increase in annual revenue and positioning LG in the top 3 market leaders in the premium segment- Led integrated marketing campaigns involving 20 strategic partners, key agencies and influencers with annual budget allocation of USD 40,000. Leveraged LG content marketing across diverse digital channels, including websites, social media, streaming platforms, online advertising, email marketing, and online competitions to achieve annual sell-out target of USD 3 million.- Manage LG-sponsored events with other IT brands (Logitech, HyperX), influencers (Divine E-sport team) and grand openings of key retail shops to promote LG products, attracting the participation of 1000+ IT enthusiasts- Designed and tailored IT marketing collaterals for Vietnamese market including brochures, catalogues, LG website content, delivering consistent communication of premium value propositions to enhance brand awareness and brand trust- Established strong partnership with 5 major distributors including MobileWorld, VHC, Hai Anh Computers and CellphoneS to set up in-store marketing and display samples for 20+ stores and oversaw product listing updates and promotion scheme for 20+ website to improve product visibility across online and offline channels Show less

Vietnam

● Led a market research team to execute comprehensive market research initiatives including budget planning, questionnaire designing, interview conducting, and data recording for newly launched products across three distinct locations, engaging with over 500 participants within one-month timeframe● Employed advanced qualitative and quantitative analysis methods to derive insights from the final report, contributing valuable inputs to the Brand Manager on consumer behaviour, product concept,… Show more ● Led a market research team to execute comprehensive market research initiatives including budget planning, questionnaire designing, interview conducting, and data recording for newly launched products across three distinct locations, engaging with over 500 participants within one-month timeframe● Employed advanced qualitative and quantitative analysis methods to derive insights from the final report, contributing valuable inputs to the Brand Manager on consumer behaviour, product concept, quality assessment, and pricing strategy Show less

Master'S Degree, Digital Marketing

- Modules: Marketing & Strategy; Digital marketing; Marketing communications & Brand management - Dissertation topic.

Bachelor'S Degree, International Business/Trade/Commerce

- Modules: International business, Business communication, International marketing, Intellectual property - Dissertation topic: Fashion.