Helen(Ji Hyun) Park Email & Phone Number

서울 압구정

• Conducted tasks to discover product-market fit (LMF) and improve the conversion rate optimization (CRO) of customer conversions, achieving a monthly increase in corporate card enrollments from an average of 40 companies to 100 companies (150% growth).• Website redesign and improvement of card issuance process for membership registration and conversion rate optimization.• Conducted two website main page redesigns through quantitative and qualitative experimental hypothesis setting and A/B testing to reduce the dropout rate for membership registration and corporate card applications based on the data from Amplitude/GA/Hotar/customer interviews, CS inquiry statistics• Established and operated an online consultation platform on the website, resulting in a 2x increase in issuance rate compared to natural inflows (20% of all customers were acquired through consultations)• Implemented email marketing strategies and conducted follow-up calls to enhance the conversion rate of card issuance• Executed meta advertising to enhance brand awareness and conduct product-market fit testing.• Created 50 meta content pieces by sourcing insights from face-to-face and telephone interviews with 30 companies• Developed and implemented a referral program for current clients to refer new customers, leading to a significant reduction of 73% in customer acquisition cost (CAC).• Developed partnership marketing strategies and created event pages to attract new customers.• Increased brand awareness and established potential customer channels through the partnership with the Korea Startup Forum• Created event pages to facilitate cross-selling with the restaurant reservation platform, Poing, and target B2B customers.• Oversaw external branding and publicity efforts through collaboration with a PR agency, which involved managing communication and proposing planned articles

Seoul

• Raised 100 million won as a frst angel round for sustaining and developing the business in Korea.• Selected into eight government programs that provided a total of 76 million won - the grant which was used for hiring, marketing, andaccounting support by preparing proposals and pitching.• Raised 10 million won for building B2B relationships and increasing the investment through the Global Expansion program(China, USA, UK)which was operated by Korea Government-companies joint programs.• Selected into four Startup Accelerator programs providing the o􀁽ce and investment, IR opportunities such as Seoul Global Startup Center,Hanwha Dreamplus, IBK Changong, and Lotte Accelerator.• Established corporation and supported business management through hiring, basic accounting, trademark, & copyright registration and dailyEnglish translation of company overview, pitch deck, and business meeting.• Increased sales revenue by 56% in 2018 by providing resume services to B2B customers like Seoul National University and Ewha Woman’sUniversity.• Recruited over 2,200+ attendees to thirteen global career seminars through digital marketing and collaborating with industry-leading partnerssuch as IE Business School, WANTED, Comento, Seoul National University, and AIESEC.• Increased online brand awareness by creating 81 Naver Blog contents, operating organic facebook marketing events growing 405% followersyear on year. Released six articles by writing and being interviewed.• Managed four offline promotional booth events in Asia Beat Seoul, Seoul Startup Expo, Global startup Expo and IBK Changgong Demo day.

Yangcheon-Gu, Seoul, Korea

• Monitored China market trend research using Chinese & Korean search engines as well as organized data to create a business proposalto recruit customers trying to enter the Chinese market.• Conducted studies to manage Chinese promotional channels such as Baidu, Weixin, Weibo as well as built a cooperative system with aChinese PR agency to make preparations for developing viral marketing strategies and held offline events for recruiting customers.• Translated 11 Chinese documents including news articles, contracts, and proposals.

Jongro-Gu, Seoul, Korea

• Managed five big social media channels like Naver Post, Blog, Instagram, Facebook, and YouTube by developing daily content and implementing ten events increasing followers by 200% on average.• Analyzed and reported results directly to clients using Naver marketing cloud software, an advertisement agency and also offeredperformance recommendations to improve campaign effectiveness on a weekly basis.• Conducted competitor analysis by keeping abreast of trends and competitors moves and reported to the client daily.• Researched and developed client case studies to create a viral marketing proposal to the client.

Korea

• Conducted individual and group lessons for a basic level of Chinese in speaking, grammar, reading, and listening.

Korea

• Led and operated 16 local committees with members based out of top universities in South Korea numbering more than 500 membersand managed 50 marketing members in the local committee as a member of the executive board.• Delivered strategies to local committees to develop new customers by providing national training sessions and learning materials formore than 250 members on multiple occasions.• Provided brand management to local members in order to increase internal brand awareness and conducted brand audits quarterly usingonline tools to track changes in brand awareness and to develop marketing strategies• Operated Global Internship sessions and diverse online promotion strategies using the official website and Facebook.• Organized a National Design Team to create two brochures and three posters using photoshop for internal and external customers andpartners.

Bachelor'S Degree, Chinese Studies, 4Th

Chinese Language Program, Advanced Chinese