Responsible for complete content acquisition process for all HBO's ventures in Latin America, including several channels and services across various media platforms, ensuring long-term success of the organization as a leading provider of quality programming.- Articulates programming vision and communicates programming strategies at the highest level of the organization. - Develops short and long-term objectives for the acquisition function.- Establishes and monitors programming goals and consolidates programming budgets.- Continually evaluates programming developments in the industry and adjust goals and strategies to maintain competitive advantage and market share.- Negotiates complex content licensing agreements, developing and maintaining a strong working relationship with Major Hollywood Studios and Independent content providers.- Liaise closely with internal constituents (business & legal affairs, finance, operations) on acquisitions plans and programming strategies. Resolves issues, ensures efficiencies and guarantees timely responses to each area’s concerns. - Assists in designing new program franchises, providing support on specific initiatives and projects.- Assists in developing cross-platform initiatives to maximize exposure of key branded programs and ensure viewer loyalty.- Assists senior management in strategic planning and business development.

Responsible for worldwide distribution of programming across various media platforms, managing a 20-person team.Main accomplishments:- Increased sales revenues in 15% in first year.- Increased profit margin by streamlining operational processes;- Increased market share by opening new markets and strengthening presence in existing markets;- Positioned Globo as the highest production value telenovela producer worldwide;- Spearheaded TV Globo's international business development initiatives, generating additional revenue from co-productions, licensing of merchandising, and scripted advertising.

Responsible for programming sales throughout Latin America

Responsible for funding original programming production and pan-regional advertising sales