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Helena Campos is listed as Growth Product Manager @ Unbabel at Unbabel, based in Lisbon, Portugal. AeroLeads shows a work email signal at farfetch.com and a matched LinkedIn profile for Helena Campos.
Helena Campos previously worked as Growth Manager at Unbabel and Growth Product Manager at Farfetch. Helena Campos holds Postgraduate Degree, Information Management, With A Specialization In Marketing Intelligence from Nova Ims Information Management School.
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Hello! I’m currently a Growth Manager at Unbabel in Lisbon, where I drive a product-led growth initiative by collaborating with teams in Product and Marketing to align our strategies with business goals and enhance the user experience.Before this, I was a Growth Product Manager at FARFETCH, optimizing conversion rates through data analysis and A/B testing for e-commerce fashion websites. My background also includes roles as a Business Analyst, where I focused on data-driven decision-making, and as a Marketing & Communication Officer, where I honed my skills in project management and digital strategies.I’m interested in leveraging insights to drive impactful business growth and always open to connecting with others in the industry—let’s discuss growth strategies and opportunities!Academically, I earned a bachelor's degree in Communication Sciences (2014), completed professional training in Digital Marketing (2016), and finished a postgraduate degree in Marketing Intelligence (2019).
Listed skills include Online Marketing, Business Strategy, Sales, Customer Service, and 29 others.
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San Francisco, California, Us
Spearhead the launch and execution of Unbabel's product-led growth initiatives. Collaborating cross-functionally with Product and Marketing to define and implement strategies to propel our PLG motion forward, ensuring alignment with business objectives.
London, London, Gb
As a Growth Product Manager at Farfetch Platform Solutions (FPS), I lead the implementation of new features to optimise the conversion rate: • Led strategic roadmap definition and prioritization, aligning business goals while leveraging data analysis and identifying UX improvement opportunities. Served as a key liaison between business stakeholders and front-end engineers, ensuring seamless communication of business objectives while considering technical possibilities and constraints.• Set up Experimentation Programs to optimise user flows and conversion touchpoints by leveraging data and user research insights to create an opportunity solution tree to fuel a backlog of A/B test ideas.• Successfully implemented and monitored key features, plus GA4 tracking definition. Worked closely with the front-end engineering teams to articulate and prioritize the backlog while providing clarity on project objectives and rationale by writing product requirements and acceptance criteria.• Championed product management best practices and effective methodologies within business stakeholder interactions, emphasizing the relevance of data-driven approaches and discovery methodologies.• Built business cases using customer insights and revenue projections to push new projects and developments within FPS.
London, London, Gb
• Successfully guided 3+ teams consisting of a designer, a user researcher and a data analyst to conduct Conversion Rate Optimisation (CRO) projects to ramp up high-end luxury websites' experience. • Conducted user research for developing a new modular checkout product for FPS by designing a benchmark analysis to match quantitative with qualitative insights. The research enabled factual and data support for various design and feature options.• Leveraged a diverse set of tools and methodologies, including data analysis, insights from the Baymard Institute, Hotjar, eye-tracking tools, user testing, usability testing, product analytics (Google Analytics), A/B testing, and stakeholder input to support data-driven roadmaps.
Queijas, Lisbon, Pt
• Translated business requirements into a comprehensive measurement strategy. Configured and upheld analytics platforms across Iberian websites, ensuring precise data tracking to continually refine data quality collection using Google Analytics and Tag Manager. • Conducted impactful A/B tests, enhancing user experiences and driving an increase in conversion rates. Led the formulation, execution, and extraction of insights from these, driving UX improvements and sharing learnings with the organisation.• Pioneered the development of custom dashboards per feature, fostering a proactive approach to data visualization and strategic decision-making within the Product team.• Coordinated the implementation of site search and recommendation systems that resulted in search conversion rate increase (eg. Algolia, RichRelevance, Target2sell, Criteo, Bazaar Voice)• Coordinated the implementation of customer support touchpoints on the website, digitizing processes to improve the omnichannel experience• Collaborated closely with UX/Product Design and engineering teams to definebusiness requirements.
Coimbra, Pt
• Successfully implemented the first measurement strategy for the company aligning with business needs for their global e-commerce operation. • Initiated and optimized the setup of analytics platforms like Google Analytics, Google Tag Manager and Google Data Studio. Created the first digital analytics dashboards empowering marketing and e-commerce teams to make data informed decisions. • Managed collaborative efforts with the Digital Projects Manager, using data-driven insights to prioritize feature development.• Created market-specific KPI definitions and analysis in Microsoft Excel, delivering profound insights into performance metrics and fostering informed decision-making.• Took charge of shaping the digital communication strategy, fostering extensive collaboration with content and design teams to drive impactful outcomes.
Lisboa, Pt
• Led cross-functional teams discussions to select metrics and charts to create new dashboards using BI software (Qlikview)• Launched the organization's first email marketing strategy via Mailchimp and Google Analytics, diving into digital analytics to support decision making. Increased open rates by optimizing subject lines with A/B testing and adjust email sending timing. • Coordinated and briefed creative agencies to craft compelling advertising and merchandising materials both for online and offline channels, while developing my project management skills.• Produced a range of engaging visual presentations for senior leadership, enriching C-level trainings, global conferences, and events.• Managed and created website content and enhancements on Wordpress
Newcastle Upon Tyne, Gb
As the pioneer sales hire for online channels, I moved to the standard Sales team and collaborated closely with the Marketing & E-Commerce teams by bringing insightful information on consumer preferences and behaviour obtained from direct interactions, strengthening the online platform to better meet the demands of customers. Plus, with this shift, I was able to take the lead on new lead generation initiatives focused on CRM products while using my background to combine E-Commerce with sales strategies to maximise the potential of online sales.
Newcastle Upon Tyne, Gb
Being the first salesperson hired to handle online sales channel, my job was all about generating new business. I dove headfirst into sales and negotiation, making sure our online leads got the best commercial and tech support they needed. During trial periods, I would give leads an overview on various company software solutions like CRM, invoicing, accounting, and payroll.
Lisboa, Br
Conducted media research and continuously monitored relevant data from multiple sources, to collect newsworthy information for different accounts. Carefully investigated a variety of industries such as technology, banking, PR, and fashion, developing my discovery and analytical abilities to combine and simplify complicated data into useful insights.
Lisboa, Pt
In charge of leading the 'Resposta dos Parceiros' segment on the 'Sociedade Civil' daily programme for, as my first experience in content creation and curation. Handpicked, curated and edited themes of public interest to align with audience interests. Initiated suggestions for guest appearances, collaborating with senior producers to coordinate invitations and manage guest participation, having the chance to produce a TV segment from the ground up.Part of Companhia das Ideias production company.
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Helena Campos works for Unbabel.
Helena Campos is listed as Growth Product Manager @ Unbabel at Unbabel.
AeroLeads has found 1 work email signal at @farfetch.com for Helena Campos at Unbabel.
Helena Campos is based in Lisbon, Portugal while working with Unbabel.
Helena Campos has worked for Unbabel, Farfetch, Worten Portugal, Paul Stricker, and Gs1 Portugal.
You can use AeroLeads to view verified contact signals for Helena Campos at Unbabel, including work email, phone, and LinkedIn data when available.
Helena Campos holds Postgraduate Degree, Information Management, With A Specialization In Marketing Intelligence from Nova Ims Information Management School.
Helena Campos is listed with skills including Online Marketing, Business Strategy, Sales, Customer Service, Creative Writing, E Commerce, Communication, and New Media.
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