Senior executive with +25 years business and leadership experience in global industries such as Automotive, Construction and Engineering industry. Result driven with passion for business and Tech. Deep knowledge in value creation through incisive commercial mindset as well as product development and innovation. Leads teams to consistently deliver results, based on strategy plan transformed to operational activities. Positive and energetic with true people/team orientation. Builds relationship within as well as outside the organization and has the ability to both challenge and support team members to perform, be engaged and enjoy work. PERFORMANCE HIGHLIGHTSSales substantially increased (>250 MSEK) by working on new customer account with complex structure and extremely high commercial as well as technical requirements.EBIT improved from 0% to 10% on 1,3 BSEK turn-over. Cross-functional set-up focusing product assortment optimization, quality improvements, supply chain changes, production efficiency, design changes to create sustainable profitability for a broad group of product categories. In parallel to improved margin sales grew with +10% as a consequence of improved quality and better aligned product offering. Integration of aquired companies realizing substantial synergies, e.g in supply chain while strenghtening offering, e-commerce capabilities and brand.Employee Net Promotor Score (eNPS) greatly improved from negative to +23 as a result of a communicative, inclusive leadership with concrete activities such as 1) leadership training in organization from first line managers to the top, 2) full use of annual employee survey incl activity plan and follow-up and 3) culture improvements through hands-on training of all employees.Set the Strategy plan for Service development (incl IoT) covering required technical platform with related Group cooperation and the development of value proposition and sales model. This led to product launches and a substantial upgrade of Fleet-program as well as creation of new service offerings.Sales development by entering the US market by launching a brand with Swedish roots and a product offering technically and commercially tailored for the US craftsmen.