Designer on women`s wear Designer for jersey products for multinational company`s main target group Women and for plus size women concept. Focusing also on close to market fashion assortment. Creating commercial trends and collections together with Seppälä Design team. Being in responsibility of the product`s whole journey, from sketch to finalized item.Designer on women`s and young women`s lingerie and nightwear Responsibilities included designing wide range of… Show more Designer on women`s wear Designer for jersey products for multinational company`s main target group Women and for plus size women concept. Focusing also on close to market fashion assortment. Creating commercial trends and collections together with Seppälä Design team. Being in responsibility of the product`s whole journey, from sketch to finalized item.Designer on women`s and young women`s lingerie and nightwear Responsibilities included designing wide range of lingerie and nightwear, creating mood boars for seasonal trends and colors, developing brand together with Product manager and sales follow up. Work required deep understanding of lingerie structure. Work also included designing prints, patterns, embroideries and responsibility for special Christmas Collections.Designer on women`s and young women`s accessoriesResponsibilities included designing wide range of accessories varying from shoes and bags to soft accessories (scarfs, hats, socks etc.) and hard accessories (jewelery, hair accessories etc). Creating mood boards for seasonal trends and colors, developing brand together with Product manager and sales follow up. Work required understanding the characteries of several different kind of materials.Designer on school aged girl`s collection and small girl`s and boys`s collectionResponsibilities included creating commercial collections which composed of jersey, knit and woven indoor clothes. Underwear and socks were also included. Creating mood boars for seasonal trends and colors, developing brand together with Product manager, working closely with technician and sales follow up. Work also included designing prints, patterns and embroideries. Show less

Creating commercial and interesting store window displays which fulfilled the high requirement set on the H&M key store windows. Also responsibility for indoor displays. Being in responsibility for the store window displays and educating the staff in store openings (Finland&USA).Being the person responsible for the Label design- program in FinlandParticipating in styling the showrooms for the press to have feel of the upcoming season

Assistant for women`s and baby`s fashion designers.

Creating fun and functional collections of back bags for school aged girls. Work also included designing prints, patterns and embroideries.