Helena Lasan Email and Phone Number
Helena Lasan work email
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Helena Lasan personal email
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A driven and dedicated senior brand and marketing professional with 15 years’ experience specialising in the FMCG and retail industry. My expertise lies in brand and marketing management and strategy, digital and social media campaigns, both Above the Line and Below the Line promotions, and the effective management and evaluation of product development and launch. An excellent written and verbal communicator, I effectively and efficiently engage with consumers, retail management, internal senior stakeholders, and suppliers. My creativity, tenacity and innovative thinking creates extraordinary opportunities for business development and market growth, and I thrive within consumer focused environments where I add significant value. Key areas of expertise:✓ Strategic Brand Management✓ New Product Development and Delivery ✓ ATL & BTL Marketing Delivery ✓ Public Relations & Media Content✓ Campaign Development & Evaluation ✓ Competitor, Market and Trading Analysis✓ Key Stakeholder Relationship Management ✓ Budget Management & Commercial Acumen✓ FMCG & Retail Expertise ✓ Project Team Leadership
Lolliland
View- Website:
- lolliland.com.au
- Employees:
- 11
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Marketing ManagerLolliland Sep 2024 - PresentAustralia
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Senior Brand ManagerLolliland May 2022 - Sep 2024Australia
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Brand ManagerBaiada Poultry Nov 2021 - May 2022Australia -
Brand ManagerDuluxgroup Limited Oct 2016 - Sep 2021Sydney, AustraliaDulux Group is a leading marketer and manufacturer of premium branded products. Selleys specialises in a range of sealants and adhesives including RotaCota, Poly, Hillmark, Selleys, and Polyglaze. Role Overview: This Brand Manager role is accountable for a diverse product portfolio including Turtle Wax, Selleys RP7, Selleys Auto Fix, and Hillmark. Key Responsibilities:• Brand planning, budget and strategy management• Activity evaluation to ensure return on investment• End to end execution and delivery of ATL and BTL marketing (TVC, print, social media, digital, advertorials, events and customer promotions) • New product launches and development • Market, industry and competitor research and analysis• Internal and external briefs, advertising, copy and content • Digital strategy management and branding -
Brand ManagerMasterpet Corporation Aug 2014 - Sep 2016Sydney, AustraliaMasterpet is the animal care division of The EBOS GROUP and are a leading marketer and distributor of pet care accessories across Australia and New Zealand. The company has ownership of the following key brands: Vitapet, Yours Droolly and Black Hawk.Key Responsibilities:• Annual strategic brand and marketing planning, management and implementation (700 Vitapet products) • End to end execution of ATL and BTL marketing activities • Market and consumer research and packaging management• Marketing methodology and activity evaluation • Digital strategy development and implementation• Budget control, monitoring and management • New product development and launch -
Brand ManagerPilot Pen Australia Mar 2012 - Aug 2014Sydney, AustraliaPilot Pen Australia is the Australian subsidiary of the Japanese Pilot Corporation with ownership of the brands Pilot Pens, Sellotape and Westcott.Key Responsibilities:• Development and implementation of strategic Brand Plans and positioning frameworks• Marketing evaluation and KPI management • Digital and social media strategy design and implementation • End to end execution of ATL and BTL marketing and promotional activity • TVC, print, social media, digital, advertorials, events, TV sponsorship, and PR delivery• New product development and launch • Produced internal and external content, copy and media for packaging, marketing, internal reports and presentations• Brand health tracking, qualitative and quantitative research and competitor / market analysis • Monthly reporting and brand spend and budgets management -
Brand ManagerCerebos Dec 2009 - Dec 2011Sydney, AustraliaCerebos is a manufacturing organisation in the areas of Sauces, Gravy, Custards, Spices and Coffee. In Australia, Cerebos is a $150M business with the ownership of well-known brands. Role Overview: This Brand Manager role was accountable for a brand portfolio of Riva Coffee, Saxa and Fountain. Key Responsibilities:• Annual and 3 year strategic brand planning, marketing and positioning frameworks• ATL and BTL marketing and promotional activities • New product development project management and launch • Research delivery and analysis including brand health tracking, qualitative and quantitative research and competitor and market insights• Monthly reporting and brand spend and budget management -
Assistant Brand ManagerCerebos May 2007 - Dec 2009
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Demand AnalystCerebos Aug 2005 - May 2007Sydney, Australia
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Sales Systems AnalystCerebos Feb 2004 - Aug 2005Sydney, Australia
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Territory ManagerCerebos Mar 2002 - Feb 2004Sydney
Helena Lasan Education Details
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Commerce (Management And Marketing)
Frequently Asked Questions about Helena Lasan
What company does Helena Lasan work for?
Helena Lasan works for Lolliland
What is Helena Lasan's role at the current company?
Helena Lasan's current role is Brand Manager ♦ Marketing Specialist ♦ New Product Development Leader ♦ Market Analyst.
What is Helena Lasan's email address?
Helena Lasan's email address is he****@****ail.com
What schools did Helena Lasan attend?
Helena Lasan attended Western Sydney University.
Who are Helena Lasan's colleagues?
Helena Lasan's colleagues are Jarrod Silver, Rosita Amoa, Zack Costelloe, Sailesh Mishra, Megan B., Beunka Nunes, Shaun Mangan.
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