•Coordinates, manages and produces digital solutions from concept to execution•Conducts market segment research to identify target markets in order todetermine market benchmarks, goals and overall strategies• Develops and executes highly measurable, integrated marketing plans with focused andaggressive strategies to best fit clients goals and objectives (including digital strategybriefs, market analysis, communication and digital strategy audits)• Manages third party agencies in production of all added value elements of digital plans• Develops and manage corporate pages across various platforms and social communities,including [Facebook, Twitter, LinkedIn, Google+]• Content strategy development• Prepares, produces and presents routine status reports based on tracking of metrics and insights including engagement, sentiment, conversion, traffic growth• Monitors, measures, and engages in ongoing online conversations• Creates, manages, and optimizes search, social, display and mobile advertising campaigns• Develops and executes SEM, SEO, SMM strategy to optimize towards impactful KPI’s• Leads strategy meetings with internal departments to brainstorm content strategies,provide growth metrics and focus areas• Evangelizes, supports and advises traditional staff in supporting digital program elements• Conducts website audits and oversees project management of website design and development• Online reputation management• Digital marketing strategy development and implementation for patient recruitment and clinical trialsIndustry Experience: E-Commerce, Entertainment, Healthcare, Non Profits, Information and Technology, Professional Services, Real Estate, Restaurants, Wine & Spirits

Reported to CEO/COO/Director of Marketing•Conducted research on markets, competitors and social media trends in comparable markets to determine digital media strategies and measurable campaign goals•Researched and analyzed social media trends in comparable markets and developed a strategic communication plan for each platform based upon company goals and key audiences•Developed and managed social media marketing/content strategy for Nimbo’s corporate and executive social accounts to increase brand awareness, website traffic, event attendance, and sales•Setup and designed branded Nimbo social assets•Developed and managed Nimbo's corporate and executive social media accounts [Facebook, Twitter, LinkedIn, Google+, Tumblr etc.]•Managed and optimized social and search ad campaigns•Managed and optimized email marketing campaigns•Planned, promoted and managed events on or under budget•Community management of corporate social channels•Developed content strategy for Nimbo’s social media pages and blog•Assisted CMO with strategy development, implementation and evaluation of a variety of marketing campaigns and digital projects (website re design)•Wrote copy for a variety of marketing materials, including case studies, advertisements, and email campaigns•Performed office management duties such financial admin tasks, preparing taxes, recruiting and onboarding of employees and contractors, coordinating employee and client travel plans etc.

Marketing Responsibilities:•Implemented interactive marketing programs - SEO, SEM, email communications, ad campaigns, websites
•Developed and managed social media accounts and content plans•Implemented interactive marketing programs- SEO, SEM, email communications, ad campaigns, websites•Managed internal and external and client communications•Drafted a variety of PR and marketing materials, including brochures, newsletters, banner ads and signage•Conducted website audit, drafted RFP’s and oversaw project management of website redesign•Created, managed and optimized PPC advertising campaigns•Developed social media education documents for new agent program•Developed and maintained annual marketing budget for company•Managed internal and external and client communications•Hosted educational Google hangout social media training sessions for agentsAdministrative Responsibilities• Managed both business and personal calendars including the planning and creation of point-to-point travel itineraries• Clerical tasks such as updating of databases new clients, listings, filing, budgeting, paperwork etc.

•Developed social media content schedules for Twitter and Facebook•Designed a variety of marketing materials for Autism U brand ambassadors including push cards, posters, promotion/event collateral•Assisted traditional marketing staff in developing marketing collateral that would increase traffic to social pages and websites•Assisted traditional marketing staff in developing social media contests to engage target audiences raise brand awareness, recruit new campus ambassadors and increase funds raised online