In the early 21st century, I had the opportunity to participate in an exclusive doctoral program in biomedicine, where I interacted intensively with leading scientists from around the world, expanding my horizons on the importance of KNOWLEDGE in the development of any society. I identify myself with the words of the scientist Alexandre Quintanilha, who stated that "the whole purpose of KNOWLEDGE is to turn mirrors into windows," and with Nelson Mandela, who believed that "EDUCATION is the most powerful weapon which you can use to change the world." We EDUCATE what we KNOW. For 20 years, I dedicated my professional life to science. And what an amazing time it was! My strong commitment and curiosity in knowing always more has resulted in the COMMUNICATION of several scientific publications with more than 1000 citations.Now, in a business context as a partner and communicator at Hidroval in the water management sector, I understand that companies can only grow sustainably if they live in harmony with society and the environment. Through KNOWLEDGE and EDUCATION, we must invest part of our profits as a way to engage with younger generations. I believe that this long-term investment will eventually yield more informed and demanding entrepreneurs, customers and citizens, who expect nothing less than high standards of quality and pure respect for the environment. Immediate and disposable business ventures have their days numbered; they will always be ephemeral. I firmly believe that anything done with effort, dedication, and grounded in the values of transparency, ethics, and commitment will endure over time and become timeless.And how do we achieve all this if, in our corporate activities, we don't turn towards people, towards society? We start from within, by promoting the dignified work of our employees, and then extend our efforts to the surrounding community through awareness. Everyone is part of it. No one should be left behind. In this dedication to our community, synergies always emerge. I believe in the power of synergies. I believe in the power of partnerships, where each individual contributes with their best to the whole, which will always be greater than the sum of its parts.