Helena Astorga Valcarcel Email & Phone Number

Dubai, United Arab Emirates

•Collaborated with cross-functional teams to ensure successful campaign delivery and alignment with brand goals.•Managed audience segmentation and campaign preparation using Adobe campaign to optimize engagement.•Developed and implemented customer retention marketing initiatives across various channels, including email, SMS, and push notifications.•Oversaw the CRM calendar and coordinated efforts with internal and external stakeholders.•Planned, presented, executed, measured, and enhanced lifecycle marketing strategies, focusing on cross-channel campaigns and marketing automation.

•Used CRM software to analyze customer data and develop specific marketing campaigns.• Supported on the CRM local communication pushes (email, sms) including managing the brief, translations, HTML, Adobe campaigns for online & offline data base•Collaborated with the sales team to ensure alignment of marketing efforts with sales objectives.•Supported the execution of events and activation's to engage customers and drive foot traffic to retail locations.•Executed reporting and performance analysis on CRM KPIs and CRM activations(PowerBI)

Milan, Lombardy, Italy

•Conducted market research to identify new opportunities and trends in the luxury retail industry.•Monitored and reported on the performance of marketing campaigns, making recommendations for optimization.•Developed and implemented marketing strategies to drive sales and increase brand awareness.

Milan, Lombardy, Italy

• Conducted comprehensive market research to identify trends, challenges, and opportunities in the beauty industry's sustainability.• Developed a 3-year sustainability-oriented business plan aimed at reimagining the value chain and enhancing client experiences.• Developed and executed a marketing plan to launch the sustainability project, including organizing events and other promotional activities to raise awareness and engage stakeholders.

Lima, Perú

• Led a team of 3 Ecommerce Analysts responsible for updating price and product content of the 5 different brands the company managed.• Led 360 marketing campaigns and content strategies•Lead CRM activities•Assisted in the development of marketing materials, including email campaigns, social media content, and promotional materials.• Managed & coordinate online product assortment planning, stock, pricing, on site content, merchandising and campaign calendar • Creation and monitoring of the social campaign and efforts of the relative reports (SEO)• Development of a strategy for the 9 e-commerce platforms, each of them with different business model (wholesale, concession, dropshipping, marketplace) • Periodic sales forecasting, monitoring and reporting to better understand online shopping behaviors• Implementation & set up of their own Shopify sales channel• Measured weekly/monthly sales performance, reporting on key insights and opportunities to grow the business and develop new categories online• Constant benchmarking to stay competitive throughout the market

Lima, Peru

• Managed online product launches and commercial activities, to ensure the proper working of the websites. Organizing catalogue and products ranking. •Led data analysis and reporting initiatives, leveraging tools such as Excel, Facebook Business Suite, and Google Analytics. Insights drawn from website traffic, sales, and campaign metrics informed strategic marketing decisions and facilitated product lifecycle planning• Setting editorial campaigns and contents (shopify). Newsletter support (Traking Partners creation, Coordination with Localization Team).• Support to Customer Care, Warehouse flow and Logistic.• Monitoring weekly and monthly results (Microstrategy) and analyzing Data (Google Analytics, Excel).• Managing Relationship and communications with retailers & clients

Lima, Perú

Ephifany Underwear is a Peruvian brand that seeks to make women feel comfortable and confident at all stages. Founded in 2020.•Developed business strategies, brand identity, product design and shopify website.•Oversee the enhancement of e-commerce platforms and website marketing campaigns by creating engaging content and running campaigns on various platforms such as TikTok, Instagram, Meta and Google.•Achieved an organic 20% monthly surge on Instagram and Tiktok followers.•Successfully established and managed a popup store in Peru`s largest mall (www.ephifanyshop.com) and a store located in San IsidroInstagram: @ephifany.underwearFacebook: Ephifany URL: www.ephifanyunderwear.com

Lima, Perú

• Managed direct communication with suppliers monitoring and reporting on the status, prices and shipping terms of the imports• Elaborate reports and analysis of historical sales trends, sell-in, sell-out and inventory stock levels• Attended the international fair in Shenzen-China & helped developing a new line of products• Monitored KPIs: fill ratios and number of days on inventory.• Update purchase orders and track shipment information• Issued POs to suppliers as required while keeping inventory level loaded.• Work with vendors to understand the products specifications, availability and lead time required• Elaborated forecast to understand the correct levels of stock required

Perú

• Prepared reports to support ad hoc analysis and monitor financial performance• Analyzed monthly financial statements (balance sheet, income statement, cash flows) and effectively conveyed analysis to the staff as requested.• Provided assistance to CFO and President’s office in the preparation of corporate presentations including Business reviews, Monthly and Quarterly reviews, Plan presentation• Provided support in Actuals/Forecast/ Plan consolidation process and reporting.

Master In Fashion, Experience & Design Management, Luxury Goods And Services

• Awarded by DIOR for winning the LVMH x SDA Bocconi Challenge with Parfums Christian Dior • Class Representative 2023 An intensive 1-year.

Specialized Course In Content Marketing

Specialized Course In Digital Marketing & E-Commerce, Marketing

Economics And Business

Bachelor Of Business Administration - Bba, Administracion De Empresas, Tercio Superior 2019

Excel Advanced

Education record

Education record

Education record