Helena Barcelos Email & Phone Number

State Of São Paulo, Brazil

Workplace Strategy, Agile Workplace and New Ways of Working ImplementationWork and Learning Experiences and Journey DesignDesign Thinking and Multi-Cultural InnovationCulture Design and Change Management

São Paulo Area, Brazil

From Feb/16 to Jul/17 - Responsible for content marketing actions in all phases of the inbound marketing funnel, acting on social media, e-mail marketing and blog for Brazil and LatAm, ensuring all marketing activities felt local and personal. Definition and execution of the communication plan, according to the commercial team's action plan, ensuring alignment with the company's strategies. Performance as the interface between the commercial and marketing areas, as well as external suppliers. Responsible for the organization of internal and external events. Report to Global Marketing Manager.From Mar/15 to Jan/16: Responsible for the marketing department and for all activities in the area, both in Brazil and Latin America, planning and coordinating all Marketing actions. Participation in the structuring of the strategy and creative line of the new brand, ensuring the implementation in all points of contact of the brand with its environments, internal and external. Coordination of all CRM and Digital campaigns in Brazil and Latin America, having a 360º Marketing vision, as well as communication agencies and Public Relations management. Lead Nurturing Process Deployment. Coordination of agencies and suppliers: creation and execution of advertising material, folders, campaigns, content, etc. Budget coordination and planning of the marketing department alongside board of directors and finance department. Development and execution of lead generation strategy, together with other team fronts (Commercial, Product and Design). Management of a Marketing Analyst and of all the activities performed by her. Participation in the development, implementation and monitoring of projects in partner areas, aiming to maximize brand results. Report to the Global Commercial Director.

São Paulo Area, Brazil

Acted as a shared resource between Apontador and Maplink, partner companies at LBS Local, both part of Movile.

São Paulo Area, Brazil

Acted as a shared resource between Apontador and Maplink, partner companies at LBS Local, both part of Movile. Responsible for planning, creation and follow-up of Facebook Ads and Google AdWords campaigns together with an Ad Agency. Responsible for actions for lead generation and management, with close monitoring of KPIs such as conversion rates and campaign ROI, working closely with the sales teams. Creation of multiple reports focused on the lead conversion funnel. Creation and monitoring of marketing campaign landing pages and e-mail marketing campaigns. Support to pre-established initiatives in the marketing plan both in Brazil and Latin America. Support in the execution of internal processes and procedures such as: budget management, creation and monitoring of purchase requisitions and contracts, management and monitoring of payments of suppliers. Reporting to the company's Marketing Director.

Piracicaba E Região, Brasil

Implementation of the marketing department, supporting marketing and communication efforts, through the coordination and execution of all external communication. Review of the company's market segment, with the implementation of an institutional website, market research and competitor analysis, developing actions to improve sales efficiency for both B2B and B2C segments.

Implementation and monitoring of processes focused on the increase of profitability and customer satisfaction, by facilitating team trainings and workshops on-site in more than 35 dealerships in a leading automotive group in various cities in all regions of Brazil. Execution of weekly reports to offsite project management team, with deliverables, suggestions of best practices observed in the field and results of each visited dealership. Training and coaching of new team members throughout the project. Diagnosis of the operation in a Call Center of a large Brazilian Financial Institution to define a new conceptual model of the center’s operations, generating increase in sales in both inbound and outbound services. Support in the elaboration of a global benchmark, considering the 5 pillars of a call center: processes, people, technology, operational model and customer knowledge. Process mapping, review and redesign, providing improvements to the call center routines of the third largest telecom in South America. Redesign of the service processes through the realization of focus groups with users of the area, elaboration and review of hundreds of standard operating procedure documents and operational scripts.

Copywriting and translation of marketing and branding materials, translation of research material for a Mexican marketing company (English - Portuguese), translation of training material for a telephone company (English - Portuguese), translation and elaboration of academic abstracts and thesis (Portuguese - English), elaboration, editing and translation of business publications. Translation of various Environmental Impact Studies and Reports (Portuguese-English) for large oil and gas companies; translation of Workers’ Environmental Training material for national and international oil and gas companies (Portuguese-English); translation of Individual Emergency Plan and Oil Spill Response Plan for large Petroleum corporations (English-Portuguese) and (Portuguese-English).

Rio De Janeiro E Região, Brasil

Assistant Account Manager for the following clients: Editora Campus-Elsevier, Editora Abril, Bob's Delivery, Onduline and Clube da Xuxa.

Rio De Janeiro E Região, Brasil

Marketing / Comercial Intern - Responsible for the prospecting of new clients, detection and analysis of competitors, creation and implementation of a basic Customer Relationship Management (CRM) method, company website evaluation and implementation of the necessary changes detected, organization of promotional material, translation of documents and reports, organization of company events and employee gifts and company portfolio updates.