Helena Benjamin Email & Phone Number

Windsor, Ontario

Windsor, On

Project management support for marketing initiatives across the agency. Research, develop and execute media strategy and creative planning for clients. Plan, coordinate and implement marketing functions. Attend client and internal meetings. Monitor campaign progress; provide optimization suggestions to implement for greater campaign success, deliver regular update reports, ensuring continuous communication with client, team members and media outlets. Manage internal budgets and timelines while maintaining accurate records for client and agency. Perform general office duties, maintaining client binders and assist in special event management and execution as needed.

Toronto

Lead decision maker and developer of media plans and executions for various clients in the automotive, retail, real estate and fashion industries etc., producing visually fascinating and conceptually engaging presentations while presenting materials to clients. Developing strategic media executions and tactics based on the clients KPI’s, budget and overall campaign objectives, using critical thinking to provide the appropriate solutions to the client including SEO, SEM, mobile advertising, social media, native advertising, print, magazine, newspaper and direct marketing tactics. Trained and developed a team of 4 other media strategists for the local advertising sales team, supporting 18 account executives.

Toronto, Canada

Building comprehensive online advertising plans for various clients (automotive, retail, real estate etc.) and brands by analyzing client campaign objectives, along with target audience information, budgetary restraints and independently developing plans that offer BBC.com advertising solutions to match the clients overall needs. Implement IO’s into DSM and use DFP for campaign monitoring from beginning to end building weekly, monthly, mid and post reports for all active campaigns, while also sending screenshots for all creative and special executions, such as buyouts, sponsorships and takeovers. Assist with P&I developing online rate cards for available sections, high impact solutions, buyouts, sponsorships, mobile advertising capabilities, while regularly updating inventory availability and costing.

Windsor, Ontario

Developing marketing concepts and advertising campaigns, maintaining the website with core program additions, product materials and copywriting for product materials and assisting in developing and maintaining marketing materials for senior buyer meetings and presenting marketing materials to senior management.

Toronto, Canada Area

Learning how to develop and execute idea briefs, creative briefs, job starters and trafficking instructions in a timely fashion to ensure deadlines are met, developing POVs, crafting competitive pulse reports and job work‐backs on a regular basis, constructing research reports, budget control reports and attending client meetings.

Twelve week internship at Canada South Festival Network. Researching consumer behaviour on events throughout Windsor and Essex County, acquiring feedback from event attendees for future recommendations, creating feedback documents, constructing professional documents and developing presentations for various event coordinators.

Post Graduate Diploma 2019, Human Resource Management

Achieved Academic Honours.

Ontario College Advanced Diploma 2011, Advertising

Activities and Societies: St. Clair College Advertising Association Member - 2010 & 2011 Student Representative - 2010 Blondie Cleaners.