Helena Bunkens Email & Phone Number

Marseille, Fr

ITL Biomedical develops, manufactures and markets innovative biological sampling systems for use in blood banking, laboratory and clinical settings. Responsibilities & accomplishments:• Primary point of contact for customers and channel partners in Europe, covering the clinical laboratory, blood banking and advanced cellular therapies markets. Responsible for all product-related and commercial aspects of the business including channel expansion and new product introductions. - Developed a growth strategy for Europe to boost the blood bank & microbiology business by $500k (+26%) over next 5 years through targeted channel expansion and end-user marketing tactics. - Grew distributor business in clinical microbiology by over 30% in 1 year.• Championed initiatives for product portfolio expansion, delivering market, product and commercial insights to identify new product development or licensing opportunities. - Assessed market potential and completed business case for a novel Ferritin Point-of-Care test for blood banking, clinical and public health applications.- Identified an innovative optical measurement technology (FIDscreen by FerroSens) and compiled the business case for joint development of a non-invasive test to evaluate blood donor iron status; explored commercial feasibility and gathered user inputs to guide product development.- Conducted initial market assessment and led user needs analysis to define new product concepts for the advanced cellular therapies market.

Brussels Area, Belgium

Borderless is an executive search firm and leadership consultancy for the chemical, life sciences, food processing, and oil & gas industry. In this role I identified, evaluated and presented qualified candidates for executive leadership positions at Ferring Pharmaceuticals, Fortimedix Surgical and Tetra Pak, leveraging my international industry experience.

Brussels Area, Belgium

Led global marketing activities to drive market expansion of the Mirasol Pathogen Reduction Technology platform in established and new markets.- Conducted various VOC initiatives including physician market research to understand key drivers and priorities in blood safety. - Led cross-functional and cross-geographic teams to develop business case and go-to-market plans for introduction of the Mirasol system into key new markets (US, Canada, France, Germany).- Led annual planning process and delivery of key marketing tactics for blood safety.

Lakewood, Co (Usa)

Responsible for bringing the Mirasol Pathogen Reduction Technology, a novel blood safety platform, to market globally, and for guiding development efforts of future product generations.- Led effort to identify and translate worldwide customer needs into product development objectives.- Supported development effort through successful market introduction of multiple product generations.- Managed a small, globally focused marketing and product support team, and provided leadership to regional marketing staff in the EMEA and Asia-Pacific regions.

Lakewood, Co (Usa)

Responsible for developing and executing marketing strategies, programs, and new product introduction plans to strengthen company's position in automated collection and safety of blood. - Drove all marketing activities for company's leading automated collection system (Trima) and successfully launched next-generation platform globally, driving incremental sales. - Developed strategies to position company as an industry leader in blood safety, and successfully introduced 3 new blood safety-related products into the market, creating competitive differentiation. - Completed in-depth market research to identify critical customer needs in the area of Pathogen Reduction Technology, providing direction for the development and positioning of a novel safety offering (Mirasol system).

Brussels Area, Belgium

Responsible for providing scientific, clinical, and product-technical support for Blood Bank Technology to the European sales organization and customer base. - Drove field verification and marketing trials for the development and market introduction of two new collection platforms, Spectra LRS Turbo™ and Trima®.- Designed and delivered effective internal and external training programs and support materials; supported customers with scientific publications and presentations on the use and performance of company's main collection platforms.- Acted as liaison between the European organization and corporate-based teams to share market information and provide input to R&D.

Doctor Of Philosophy - Phd, Biomedical Sciences

Phd, Biomedical Sciences

Activities and Societies: Studies in the field of muscle physiology and biomechanics, in collaboration with the August Krogh Institute.

Education record

Education record