Creative, hands-on, customer-oriented marketing professional eager to help innovative companies turn their new product ideas into value-creating solutions. -25 years of international marketing and business development experience in the medical device & biotechnology sector, of which 10 years based in the U.S., 15 years in Europe (France, Belgium). -Ready knowledge in the fields of blood & cell technologies, pathogen reduction, iron deficiency & anemia, clinical microbiology. -Proven ability to analyze new markets and technologies, match product solutions to user needs, and create actionable commercialization plans for mature and start-up product lines. -Track record of successfully bringing new products to market in an international environment.Objective:Open to consulting assignments where I can deliver unique market and customer insights to help advance product innovation projects towards commercial success. I am particularly interested in assisting companies in Europe and North America seeking to build or expand their business across European territory. I am:-A dedicated and enthusiastic team player with a can-do attitude and a drive for excellence-Combining solid technical and strategic abilities with strong customer focus and attention to detail -Multi-lingual, interculturally savvy, able to liaise effectively with stakeholders at all levels -Passionate about uncovering the potential of novel technologies and their value to patients, customers, and companiesSpecialties: -Voice of customer research-Competitive analysis and market potential -Value proposition, product positioning and pricing-Go-to-market planning and launch-Market and channel development