Helena Cavalheiro Email & Phone Number

Florianópolis, Santa Catarina, Brazil

Florianópolis, Santa Catarina, Brazil

As the leader of the Inbound Marketing team, I successfully managed two teams, overseeing up to 16 individuals and playing a pivotal role in their ongoing skill development. My multifaceted role involved not only guiding and managing teams but also enhancing client services, providing technical expertise in projects, and actively fostering the professional growth of team members through training and onboarding initiatives.Key Achievements and Responsibilities:• Implemented automated reporting systems, streamlining the generation of reports through Google Data Studio.• Played a key role in creating and implementing new career plans within the company.• Established a knowledge portal on the Notion platform, significantly reducing development time for new hires.• Introduced a new quarterly report model that significantly contributed to customer loyalty.• Cultivated a culture of innovation, championed psychological safety, and instilled a mindset of continuous development.

Florianópolis Area, Brazil

Responsible for executing Inbound Marketing projects with the aim of increasing website traffic, generating leads, creating business opportunities, and driving revenue growth for clients in the technology sector. The client portfolio ranged from SaaS clients and startups to industrial and service-oriented companies.Some of the contributions to the company included:• Developed new types of reports for clients that enhanced project performance;• Through the creation of a Python script, automated a report that provided in-depth insights from the lead database using RD Station data. The report generation time was reduced from 4 hours to 15 minutes;• Contributed to the company's feedback culture and soft skills development;• Introduced a new mentoring model for interns.

Florianópolis Area, Brazil

Working alongside the analysts, I was responsible for executing Inbound Marketing projects. Among my tasks were report analysis, regular client meetings, SEO analysis, crafting landing pages, email production and planning, as well as email marketing automation within the lead-nurturing strategy throughout the sales funnel.In addition to my role's responsibilities, I actively contributed to the company's growth and development through the following initiatives:• I led the implementation of the OKR methodology in the company;• After conducting an analysis of the agency's website and its competitors, I led the project to create the new website.• Created an Inbound Marketing content repository, which was used by the entire company.

Florianópolis Area, Brazil

I built and applied Inbound Marketing strategies for the NGO, assisting in the process of establishing the chapter in Florianópolis.Results and Key Responsibilities:• Researched and defined Buyer Personas and Content Journeys.• Analyzed marketing metrics within the scope of social media.• Created promotional materials for the platform's social media, planned and published content.• Developed and managed Google Ads and Facebook Ads campaigns, along with providing expertise on the topic to the São Paulo headquarters.

Florianópolis Area, Brazil

In my role, I led lead management, directing prospects to sales representatives based on real-time analysis of indicators. The main result was proposing cross-referencing specific lead data with the hour of the day, which increased conversion rates and reduced calling costs. The method was subsequently rolled out to all analysts in the team.

Master Of Business Administration - Mba, Data Science (Big Data)

My specialization in Data Science emphasized the field of Big Data, covering disciplines such as Statistical Analysis, Distributed Storage.

Bachelor'S Degree, Business Management

The Business Administration program at UDESC is recognized as one of the best in the country. As part of my undergraduate thesis, I.

Business Management Technology