Helena Hounsel Email and Phone Number
Laguna Beach, CA, US
Helena Hounsel's Location
Laguna Beach, California, United States, United States
About Helena Hounsel
ENFP, Empath, Social Storyteller. Behind the scenes making magic happen: Most of you know me for the communities and brands I've built. Community and brand builder at heart; advising early stage startups, helping launch / rebrand companies, scaling social strategies, motivating / training teams and building meaningful community.True Story: It wasn't until after I graduated with my Marketing degree that I realized "Marketing" was a way to get people to buy things they didn't need--the thought honestly never crossed my mind. Ever since, I've been on a mission to work with brands that actually bring value, hope, and community to the lives of women. It's what I live for. I've found myself surrounded by women's health conversations and I never want to leave.I am a believer in organic community building (and doing the brand work!). I've seen the impact trying to grow too quickly has and what happens when founders lose the heart of what got them (and their employees) out of bed in the morning. That is why I thrive in early stage companies and why I love growing teams and brands from the ground up. Most recently, I added product development to my skill set at EO Products. I jumped at the chance to drive the product roadmap years in advance bringing the intentions of the brand to the ingredients and scents and messaging from product conception.You can now find me using my superpowers for good consulting for brands and entrepreneurs. Former in house brands: EO, Everyone, Brandless, LevoFormer Clients: One Medical, EO, Glassdoor, Seeso, BritBox, New Story, Leila Janah, Sama, Laxmi, gr8nola, Levo.Things my best friends know about me:I could eat ramen, dumplings, or fried rice every day (but now I'm gluten free for my thyroid, le sigh)Self-proclaimed Skincare Addict (but really people do come to me for my beauty routine)Obsessed with the wine + crime podcast (you can thank the pandemic)I worked front desk at SoulCycle and absolutely loved itCorgi videos bring me joy I'm proud to be PolishI love my MomThis is me. If you have some time grab some popcorn, my LinkedIn shares a lot about my journey.
Helena Hounsel's Current Company Details
Poker Power
View
Brand + Social Media Consultant
Laguna Beach, CA, US
- Website:
- pokerpowher.com
- Employees:
- 42
Helena Hounsel Work Experience Details
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Brand + Social Media ConsultantPoker PowerLaguna Beach, Ca, Us
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Founding MemberBlack Unicorn Jul 2023 - PresentNew York, Us -
Brand + Social Media ConsultantPoker Power May 2023 - PresentChicago, Il, UsOn a mission to teach 1 million women+ how to play pokerThis work has come full circle since my Levo days bringing this Red Antler rebrand to life. The direct correlation between poker and work and life just. makes. sense. I'm so glad I've had the opportunity to share Poker Power with the world. Reminding us: We should teach our daughters to play poker too, not just our sons. And bottom line: We need to take our seat at the table.Supporting Red Antler rebrand transition, Agency management, Social and Community strategy
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Brand AdvisorNinti Jan 2023 - PresentParis, FrHolding space for women in the workplaceI've loved partnering with the passionate founders over at Ninti Health to help bring consistent care messaging into all of their brand and digital touch points. We've worked together on a brand book to get them started so they can put their best foot forward to bring their reproductive healthcare support and employee benefits solution to France and beyond.Initial Brand & SEO Audit, Brand Strategy, Updated Brand Book, Brand Messaging and Positioning -
Founder & CboH.Social, Llc Jan 2015 - PresentLooking for my next brand to live and breathe on the daily.Meanwhile, find me in my favorite place: launches, rebrands, and shaking things up. It's honestly no surprise that over the years I've ended up going in house with my consulting clients. In between my full time gigs I love working with passionate founders and brands I'm excited to bring into the world. This ebb and flow has always given me the space and freedom to touch a wide array of brands changing the lives of women (and now babies) for the better.
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Showroom Branded Content Strategy & ExecutionBabylist Aug 2023 - Dec 2023Emeryville, California, UsHad the pleasure of jumping in to Babylist's Showroom Content Studio to support their Flagship Showroom opening in LA. (It was truly an honor to see Elizabeth Freise and team bring this experiential work to life.) I focused on branded partner content deliverables, working directly with Babylist's VP of Brand & Media and social team to set up a content strategy and calendar and setting up and managing a tracking system for content in accordance with contracted schedules and brand guidelines. -
Brand AdvisorHarmony Baby Nutrition Apr 2023 - Oct 2023Boston, Ma, UsSaving & Improving babies lives around the worldHands-on Marketing and Communications Advisor, Refining Brand Strategy Strategic Roadmapping, Brand Strategy Development, Communications Activities -
Community ConsultantOne Medical Oct 2022 - Dec 2022San Francisco, California, UsCommunity Building 101 Audit, Training, and GuidelinesI reviewed and analyzed One Medical's community practices and strategies to optimize their engagement, to provide new techniques, tools, and best practices for short and long term community growth. I guided their community associate and devised tactical community strategies focused on proactive engagement and growth. -
Brand DirectorEo Products Nov 2020 - May 2022San Rafael, Ca, UsBeginning stages of EO Rebrand | Lead all aspects of product development/roadmapping, commercialization and channel strategy, innovation, and brand marketing for EO. -
Director Of Brand Marketing, Eo Brand ManagerEo Products Jun 2020 - Oct 2021San Rafael, Ca, UsEveryone Rebrand 2.15.21 | Relaunched Everyone’s packaging to 100% PCR bottles amidst a global pandemic. Ownership and responsibilities spanned Brand Marketing through owned channels / .com, PR, Influencers, Social, Community, and Partnerships.
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Startup AdvisorJot Sep 2019 - Mar 2021Boulder, Colorado, UsLaunch 4.23.20 | Advisor and sole internal Marketing arm (rent a CMO model) to this Red Antler / FactoryPR brand in it's pre-launch phase, supporting co-founders in brand alignment and launch strategy; social, influencer, hiring plan. Very proud of what we built. ☕️ Welcome to the future of coffee. -
Head Of Social And CommunityBrandless, Inc. Mar 2018 - Aug 2019Lindon, Utah, UsLead the team that inspired, engaged, and developed incredibly strong relationships with an online community of 1M+ strong. As Brandless became known for their engaged community, I felt like a proud Mom. I’ve kept in touch with many of the Ambassadors that helped bring this company to life and stayed loyal to the products and price points they launched with. Although our Facebook group is no longer, we felt like a family. The new owners still use the content from our era, proving Evergreen content is 👑. -
Social Media ManagerBrandless, Inc. Apr 2017 - Mar 2018Lindon, Utah, UsLaunch 7.11.17 | I was brought on to consult 3 months before launch to support the community and social launch strategy. It was an experience, one I will never forget and will always be thankful for what it taught me. Brandless was a fresh approach to consumer commerce, launching with all $3 items. I joined the team full time on launch day. “We are a community of people who believe that everyone can live better through the stuff we buy and how we buy it."“Better everything, for everyone.”
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Social Media ConsultantSeeso Jan 2017 - Jun 2017New York, New York, UsI had the pleasure of managing all fires for Seeso’s comedy geek (setting the standard for a < 24 hour turnaround time) while molding a signature tongue-in-cheek social tone. Crafting an ownable and unique brand voice like this is all about consistency and care. I drafted and created a much needed social bible of response templates for the Seeso service team so that all communication felt on-brand and authentically geeky. -
Social Media ConsultantGlassdoor Oct 2016 - Dec 2016San Francisco, Ca, UsJoyed to work again with the queen of content, Amy Elisa Jackson. I joined Glassdoor's Editorial rockstars to support the plan and execution of their Know Your Worth campaign and 2017 Best Places to Work list. I was in charge of social copy and messaging, influencer outreach, and all crisis comms plans. Loved feeling the energy in the War room during launch days, focusing my energy on social listening and online community management, sharing insights and structuring ongoing campaign promotion. -
Head Of Marketing And GrowthNew Story Jan 2016 - Dec 2016Atlanta, Ga, UsAt SXSW 2018 New Story unveiled their first 3-D printed home. In 2016, this was only a speck of an idea. I joined the team as their first full time hire, fully dedicated to connecting donors to homeless families in danger to create life changing stories. As a Y Combinator company, New Story was a step ahead of the rest. When you get to have a call with Coca-Cola's VP of Innovation and Entrepreneurship for advice, the access to experts in their fields was unrivaled and the insights invaluable. I worked day and night to position the company as a transparency thought leader by cultivating PR relationships, crafting compelling narratives, and drafting the script for their first brand video. In response to Hurricane Matthew, we launched the #NFL4Haiti campaign to engage with Haitian-born NFL players and cultivated influencer relationships and community around players funding a “home per NFL sack”. We raised $928k and even caught the attention of TMZ.😉 -
Brand Strategy ConsultantSama May 2015 - Jan 2016San Francisco, Ca, UsBrand consolidation 12.15 | In charge of the overall social media strategy and consolidation of channels from 25 to 4 under one aligned brand focused on Impact. Conducted the usual; a pre-launch social media audit, defining top traffic sources from GA, growth patterns, audience behaviors, and top engagers. Post-launch focused on new growth strategy, audience development and leveraging Leila’s social media influence to drive thoughtful conversation and thought leadership. -
Brand Strategy ConsultantLxmi Mar 2015 - Jan 2016New York, Ny - New York, UsLaunch 3.16.15 | Honored to work and learn from the late Leila Janah, I was brought on during the Alpha launch phase to support LXMI’s brand strategy, voice, and identity. Strategized LXMI’s social media storytelling and blogger outreach, identifying and engaging with conscious influencers in the skincare community. -
Head Of Social And CommunityLevo League Jan 2015 - Jan 2016New York, Ny, UsLevo was my heart and soul wrapped into one. It was my first child (you never forget your 1st 1M+ community) and it was a living, breathing example of MY WHY - elevating and uplifting women in their careers.I wrote the below when I was 25 and I wanted to share ALL that I had done for Levo. I’ve grown up and now get to mentor, support, and meld the next generation of leaders and I use all the lessons I learned here at Levo every day (and every time I negotiate).All the keywords. Full-time social media editor to develop, strategize, launch and execute the 2015 social media strategy. Launched Levo's first social media partnership program and Instagram influencer program. Daily responsibilities include curating content from like-minded brands, engaging Levo's growing community, pose questions and gain user feedback, experiment with new ways to spark growth / traffic / engagement, maintain influencer and partner relationships, and promotion of all articles, site features, team updates, marketing campaigns, partner / sales content, and social swaps. Manage and oversee social profiles and content for existing social platforms including LinkedIn, Facebook, Twitter, Instagram, Pinterest, Tumblr, and Google+ and emerging platforms including Periscope and Snapchat. Deliver weekly / monthly growth rates and traffic from Google Analytics to latter up to site traffic and UVs goals by platform. -
Community ManagerLevo League Dec 2013 - Jan 2015New York, Ny, UsAlthough Levo is no longer, it lives on in the minds of so many Local Levo leaders and women in the space - and I’m so proud of that. I remember being at Brit + Co and the CMO of Soulcycle (love her) of course new Levo. It lost its way but it started out on a mission that so many other amazing companies and founders and communities have been able to bring to life. I just wish we could have harnessed more of what we built for the future of women in the workplace.One thing I can’t help but mention is Levo taught me the world of editorial in NYC, because they were content wizards. (Hi Meredith Lepore!) For a time I worked under Kathleen Harris who came from Real Simple and managed our editorial team of 12. She helped us grow our audience size by 7x.I learned how to curate, communicate, and promote never ending content. IFTTT and Buffer were my BFFs and many other platforms that do not exist today.Here are all the community manager things I did. Online community manager dedicated to carrying out and executing social media strategies. Curates content to all social channels to optimize engagement with the Levo audience. Sparks conversation that will positively impact and inspire the Levo audience. Works across editorial and sales / engagement teams to provide insights and feedback into content planning, campaign ideation and sales collateral. In charge of curating and promoting content on Facebook, LinkedIn, Twitter, LinkedIn, Instagram, and Pinterest.
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Marketing Assistant, Local LevoLevo League Jun 2013 - Dec 2013New York, Ny, UsMaxie McCoy - do you know her? Hot pink suit, stunning red hair, and a heart of pure gold. She hired me from SF after I had just moved to NYC. 28 days later I found myself in a overpriced apartment and a new city and I had zero clue what I was doing.But I was living and breathing my mission and that’s all that mattered to me. Together, Maxie and I grew Levo to over 30 cities with ~50 leaders in each - diverse, inspiring, heck, they are leading professional women’s spaces in their cities to this day. We provided them the support and resources and access to other like-minded women and they hosted 300+ in person events a year. Did I mention we were global? I see London and France. 😉25 yo me Resume things. Supported the Director of Local Levo to facilitate marketing, promotion, and execution of local events in over 20 cities, focusing on community engagement, growth, and support. Responsibilities included the lead generation, vetting, and on-boarding process of all new community leaders, on-going communication and support of leaders and sponsors, event marketing and social promotion of all monthly events and workshops, and graphics requests for visual materials.
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Marketing ConsultantFarmers Restaurant Group May 2013 - Jun 2013Washington, Dc, UsFor my first job out of college, I followed my Entrepreneurship class Professor Dan Simons to THE FARM. I had received a few job offers at marketing agencies and my gut said they weren’t the right fit. So, I joined the family at Farmer’s Restaurant Group, a concept development and restaurant management company. They were changing the game with a platform of farm-inspired American food and drink in modern, upscale casual, and eco-friendly settings. As a fan of the restaurants (and fried chicken) I felt like they were bringing a different kind of energy to DC restaurants and I knew I wanted to be a part of it. I was a project-based marketing intern that supported the launch of their first cookbook. You could say it sparked my interested in launching new things from the ground up - the fast paced and unknown - I loved it. With a dedicated team, I worked with some of the best restaurant marketers in the heart of DC and it showed me the drive you had to have to bring ideas to reality.I also got a peek inside Vucurevich Simons Advisory Group (VSAG), Dan’s restaurant and hospitality consulting and development firm, to get a glimpse at how they were able to bring Founding Farmers and Farmers Fishers Bakers to life. -
Assistant StrategistJwt Atlanta Jan 2013 - Apr 2013I come from a Military background (two uncles played football at West Point) so I was taught early on the importance of respect, diligence, and order. At JWT, I worked directly with Mike Zeliff PhD to conduct quantitative and qualitative research in the area of military substance abuse through data analysis, identifying media consumption behaviors and key influencers of Marines under the age of 24 with an E-5 pay-grade. I was tasked with providing a summary of findings into the risks associated with different stages in a military career. Enhanced written communication skills with creation of positioning statements, creative briefs, and client proposals were of key importance. This work and these insights are so important and I'm proud that I was able to support where I could.
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Sales AssociateTed Baker Sep 2012 - Dec 2012GbI should have been a full time salesman. In my second week of employment during a 2 day sale, I sold $20k worth of merchandise, earning top salesman in the Chevy Chase Bloomingdales, #3 nationally and top 10 in Ted Baker globally. Like, what?! I didn't work based off commission so I can't say it inspired me to stay in the role. However, I did nail it in delivering top-quality service as a personal shopper, placing a premium on a high touch shopping environment. Working *in* Bloomingdales also sparked my love for luxury, design, good taste, and even better... a good sale. Words of affirmation is not my love language but the above resulted in praise for attention to individual client needs through extensive product and brand knowledge, which I didn't hate. -
Vanity Fair - Fashion ClosetConde Nast May 2012 - Aug 2012New York, Ny, UsWHAT A DREAM. Working in the VF fashion closet was the highlight of my college years. Did I mention I got the job because of my Pinterest page... ya girl's got taste. The best part honestly was getting to visit every single one of New York's fashion houses surrounded by the magic of New York minus the part about carrying white furs in 100 degree weather in the dead of summer. I managed coordination and organization of time-sensitive samples for photo shoot preparation and high profile events, and felt fancy getting to ride in black cars with coveted designers latest fashions. I can't even start with the Tom Ford suits. Impeccable in every way. I digress. I was even chosen for special assignments with extremely expensive jewelry that obviously needed their own handler and car and probably cost more than all my worldly possessions without a doubt. I've always loved a good mood board so I thoroughly enjoyed conducting research on fashion trends and in demand products to construct inspiration boards for Editors. Some of them definitely scared me, but in a really good way? They saw the perfectionist in me and chose me to spearhead the restructuring and optimization of their contact database with over 2,000 designers. I preferred the drama of the pre-shoot madness. It gave me life.My future in fashion magazines ultimately came down to an intern session with Graydon Carter where I asked him where he thought VF would go in this digital age, to which he didn't have the best response for a hungry social savvy young adult like myself. I found a yearning for a more female lead space but can't deny I would have loved for Radhika Jones to be the EIC that 21 year old was looking up to. -
Public Relations ConsultantCmn Pr May 2012 - Aug 2012At CMN PR, I got to work with one of the best; Carla Nikitaidis. Here I helped oversee the facilitation of Levo’s re-branding and renovation of office space - a perfect job for a "future" interior design minor/dreamer turned Marketer. I independently researched ways to position Levo through merchandising and design and had a lot of fun with it, even getting to pitch proposed recommendations of strategy direct to the Founder/CEO right out of college. I created variations of logos and designs for custom orders and learned the precision these orders take... and what a pain they could be. Again, I learned the importance of building real relationships with our vendors and contractors as the daily point-person. Being a tough cookie helps with negotiations. Helps if you have a sweet side too.
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Marketing ClerkFinnegan, Henderson, Farabow, Garrett & Dunner, Llp Feb 2011 - Aug 2011Washington, Dc, UsIf there is anywhere to learn the value of a brand name or brand identity, it's at an intellectual property law firm. Go figure. At Finnegan, I helped managed the workflow of high volume requests by compiling RFP responses and pitch presentation supporting materials. I achieved quality control by proofing collateral materials for errors; scrutinizing and detailing imperfections and typos, while maintaining strict adherence to deadlines and remaining creative, resourceful, and flexible in a team environment. While here, I also messed up an Excel sheet with thousands of rows of contact information because I filtered the wrong way. An error I have never made again. I now try and stay away from spreadsheets for my own personal health. Yes, it was all as professional as it sounds. -
Hope Lodge AssistantAmerican Cancer Society May 2010 - Jul 2010Atlanta, Ga, UsIn 2010 I had my first "launch". I had the honor of working directly with my Mom, then acting Hope Lodge Director (and two time breast cancer survivor) to help open the Hope Lodge. This sanctuary acts as a type of Ronald McDonald house for adults coming to seek treatment at local hospitals and allows their family to stay with them to bring comfort from home. This was one of the most rewarding growth opportunities I have had and brought me so perspective to my life. I had been on the family side watching my Mom get treatment, but I didn't appreciate that life experience until I was able to give personalized tours sharing my story, connecting to others with my own lived experience. When you find yourself arranging last minute accommodations and acting as the first contact for some of these incoming guests and potential sponsors, you learn to listen and be of service wherever you can, answering questions thoughtfully, and taking and resolving guest complaints in stride. -
Lifeguard, Camp Counselor, & Kidtown EmployeeMidtown Athletic Club Rochester Jul 2007 - Aug 2009Chicago, Illinois, Ustl;dr People trusted me with their kids... you can trust me with your brand. ;)Real talk - I made way more money babysitting than I did in my first few "real" jobs. Looking back, this was my first experience in managing crisis comms and the Ritz Carlton "Be Remarkable" Training taught me the important role that customer satisfaction plays in the overall emotional connection your loyalists have with your brand. I'm proud that my Kidtown clientele and many of my teachers trusted me with their families. I was even trusted to come on board as a lifeguard and camp counselor children’s camp so you know I can handle high pressure situations and lots of commotion with ease... well, with experience.As always: cited for an upbeat attitude, disposition, and passion for creating meaningful relationships and memorable special events.If you got all the way to this gem, thanks for reading and I'm looking forward to meeting you and learning more about the work you do. Cheers!
Helena Hounsel Education Details
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The George Washington University School Of BusinessMarketing And Event Management -
Arcadia University Center For Italian Studies
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Brighton High SchoolDiploma
Frequently Asked Questions about Helena Hounsel
What company does Helena Hounsel work for?
Helena Hounsel works for Poker Power
What is Helena Hounsel's role at the current company?
Helena Hounsel's current role is Brand + Social Media Consultant.
What schools did Helena Hounsel attend?
Helena Hounsel attended The George Washington University School Of Business, Arcadia University Center For Italian Studies, Brighton High School.
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