With over 17 years of experience in brand marketing, public relations, and corporate communications, I am a results-driven and strategic leader delivering impactful, integrated communication solutions for diverse and innovative companies worldwide. I have a proven track record of creating and executing media campaigns for Fortune 500 companies, tech startups, politicians, hotels, and global entertainment groups, generating brand awareness, thought leadership, and business growth.As the founder of PinePR, I lead a dynamic PR agency that partners with over 100 tech companies and scale-ups to craft compelling narratives and drive their growth. At PinePR, we specialize in agile methodologies, digital marketing, and data-driven decision-making, ensuring our clients stand out in competitive markets.Previously, I served as the Associate Director of Brand and External Communications for South America at EY. In this role, I led a team of professionals in Brazil, collaborated with global and local teams, and developed strategies across more than 15 business areas. An AI enthusiast, I stay at the forefront of technological advancements, integrating AI-driven insights into communication strategies to enhance client outcomes.Beyond my professional endeavors, I am passionate about supporting women entrepreneurs and advocating for their inclusion in the technology industry. I am actively involved in volunteer initiatives aimed at empowering women in innovation, combining my professional expertise with my commitment to fostering diversity and inclusion in tech.