Creation and coordination of the leads’ management central team, in order to develop the online sales channel. Definition of scripts and timings of contact for inbound and outbound actions and analysis of the respective results via KPI. Cooperation with the marketing team to optimize the outcomes of the digital campaigns (CPC, CPL and CPS).

Interface between the customer and the plant for quality matters. Regular follow-up of customers’ alerts, complaints and audits, jointly with the production lines, to ensure timely answers. Monitoring of plant KPIs (e.g. PPM). Creation and update of quality documentation (e.g. bible of defects, control path).

Software licenses management regarding the major software vendors both on group and local level: structured analysis and control, periodical gap identification and creation of reports and cockpits. Support to the IT organization in order to guarantee correct licensing and contact management with software advisors.

Management and development of a specific customers’ group (territory) in order to deliver a positive customer experience, which is accomplished by listening to each customer in order to gain an understanding of their individualized needs, aiming to direct them to the appropriate product or service (e.g. through a practical demonstration). Along the whole process, it is crucial to manage customers’ expectations and, in case of any kind of disruptions or misunderstandings, it is imperative to resolve situations quickly, in order to guarantee customers’ loyalty.

New products launch, which involves implementation and adjustment of the respective marketing plan,stocks forecast, prices definition, sales force support and definition of corrective measures, eitherstrategic or operational. Besides it, regular monitoring of the product lines results.

Analysis and management of customers' database and creation of a prospects' one.Analysis of the Website’s trends in terms of visits and visitors.Also responsible for periodic projects such as the Customer Satisfaction one.

Management and support of Satisfaction and Loyalty studies.