Helena Verellen Email and Phone Number
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An accomplished leader with over 20 years of experience driving growth and brand awareness for top-tier global companies across the media, entertainment, technology, and consumer products sectors including Audible, WWE, and Sony. Expertise in crafting and executing innovative, data-driven marketing and partnership strategies, managing multi-million-dollar budgets, and building strong, diverse teams worldwide. Proven success in both established and startup environments, leading global expansion, boosting revenue, and enhancing customer engagement. Fluent in French and Dutch; conversational proficiency in Spanish and German.
The Second City
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Interim Chief Marketing OfficerThe Second City Nov 2024 - PresentChicago, Il, Us
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Marketing ConsultantThe Second City Nov 2023 - Oct 2024Chicago, Il, UsTasked with leading all marketing and PR activities for The Second City in NYC including Paid Media, Social Media, Earned Media, Local Partnerships, Influencer campaigns, and Launch Event organization.
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Co-FounderQelviq Jul 2019 - Present -
Board Member - New York HubThe Marketing Society Apr 2020 - PresentLondon, GbFounded in 1959, The Marketing Society is a progressive global community of senior marketers across seven hubs in London (HQ), Scotland, Hong Kong, Singapore, Dubai, India and New York, whose purpose is to empower brave leaders. -
Global Marketing StrategistSesame Workshop Jun 2020 - Mar 2023New York, Ny, UsHired to create and help execute strategic marketing plans and partnerships for all International Media & Education and Social Impact regions. Entrusted with re-imagining the brand and build brand awareness across key countries including Australia, UK, Germany, India, Mexico, Japan, and China. Tasked to organize and implement marketing processes and brand creative needs for the international marketplaces and mentor and train the international marketing team. -
Adjunct Professor - Global ManagementThe Business, Finance And Management School Of New York - Business School Jan 2019 - Nov 2022New York, New York, Us -
Svp Global Strategic Partnerships & Business DevelopmentAudible, Inc. Mar 2017 - Jun 2020Newark, Nj, UsLed the global Strategic Partnerships teams and tasked with developing, implementing, and optimizing Audible’s growth strategy through partnerships and new business initiatives. - Drove customer acquisition,30% growth YOY, and revenue for Audible's Premium products- Developed and executed new business initiatives such as the retail gift card program and the Only From Audible strategic initiative- Leveraged national and international partnerships to increase performance and lower marketing spend. Partnerships included Alaska Airlines, Sonos, Exxon, Lufthansa, AARP, Verizon. -
Vp International Marketing & CommunicationsWorld Wrestling Entertainment Aug 2013 - Feb 2017Stamford, Ct, Us- Led the development and execution of all international marketing, PR, CSR, B2B, CRM, and Communications programs and initiatives (Digital, Consumer Products, TV, Live Events and WWE Studios)- Developed data-driven global digital marketing and social media campaigns to increase brand awareness and drive sales- Drove all international marketing efforts, including managing 5 media agencies, for WWE Network - a premium multi-platform 24/7 streaming (OTT) network.- Led the international marketing and communications teams - Developed and implemented growth strategies and strategic partnerships with international television partners and digital content partners, executed against contractual marketing commitments and oversaw advertising inventory and promotional assets with partners -
FounderHv Global Marketing Consulting Mar 2012 - Jul 2013*Acting CEO for start-up Empowered By You : an affordable luxury lingerie brand. 20% of all profits goes to the Seven Bar Foundation which fuels microfinance loans so underprivileged women can be given small loans to start or grow their own businesses. *Strategic Partnerships, Business Development and Media Production consultant for Womensphere - http://womensphere.org/ *Content Strategy and Marketing consultant for CMO Club www.thecmoclub.com
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Vp International MarketingSony Music Entertainment Aug 2000 - Feb 2012New York, Ny, Us*Various roles : Assoc. Marketing Director SMI, Marketing Director International, Sr. Marketing Director International Columbia/Epic labelsLed multi-million dollar budget to promote artists around the world. Devised and implemented global and country-specific strategies and campaigns for each artist, adapted for cultural and business variations. Created, distributed, and facilitated strategies, detailed plans, marketing content and digital tools across 60 affiliate offices in Europe, Asia, Japan, Australia and South America.- Oversaw worldwide marketing programs yielding over $1Bn annually. - Directly responsible for sales of over 40M albums totaling $300M in revenue for artists including Shakira, Beyoncé, Jennifer Lopez, Tony Bennett, Celine Dion, Ricky Martin, Jackie Evancho, Maxwell and Lenka.- Forged co-branding and strategic partnerships to expand artist exposure totaling over $20M per year. Secured multiple revenue streams via sponsored live performances, licensing agreements, kiosk deals, mobile phone tie-ins, online game/auctions, digital offers, social media, and retail promotions. -
International Project Leader, Noche De Cuatro LunasJulio Iglesias Jan 2000 - Aug 2000Madryt, Community Of Madrid, Es- Managed all elements of album launch: artwork design, video shoots, budgets, internal communication and media relations. Brought in over $15M in album, touring and sponsorship income.- Executed PR programs throughout promotional and performance tours in Latin America, US and Europe. Liaised and booked events with record company, sponsors and media. -
European Pr DirectorLd Communications Jun 1993 - Jan 2000London, GbLed UK and European marketing and media campaigns for major artists and events including Tina Turner, Maxwell, The BRIT Awards, The Rolling Stones, Janet Jackson, Jean-Michel Jarre in Moscow and Cairo, IFPI Platinum Europe Awards and Lilith Fair. Established pan-European guidelines for consistency and accuracy.- Oversaw press launches, conferences, logistics and relations. Facilitated international media on tours and French, Dutch, Spanish and German promotions. Created media kit design and contents for each artist.- Consistently achieved front cover exposure and features in high-profile European publications.
Helena Verellen Skills
Helena Verellen Education Details
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Columbia Business SchoolDriving Strategic Impact -
University Of California, BerkeleyData And Technology
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Phitc Antwerp (Now Known As Artesis Plantijn University College)Applied Communications
Frequently Asked Questions about Helena Verellen
What company does Helena Verellen work for?
Helena Verellen works for The Second City
What is Helena Verellen's role at the current company?
Helena Verellen's current role is CMO|Co-Founder|International Business Development & Growth|Technology, Media, Entertainment.
What is Helena Verellen's email address?
Helena Verellen's email address is he****@****hop.org
What is Helena Verellen's direct phone number?
Helena Verellen's direct phone number is +191785*****
What schools did Helena Verellen attend?
Helena Verellen attended Columbia Business School, University Of California, Berkeley, Phitc Antwerp (Now Known As Artesis Plantijn University College).
What are some of Helena Verellen's interests?
Helena Verellen has interest in Photography, Languages, Gardening.
What skills is Helena Verellen known for?
Helena Verellen has skills like Strategic Partnerships, Marketing Strategy, Digital Marketing, Marketing, Brand Management, Social Media, Public Relations, Entertainment, Content Strategy, Media Relations, Digital Strategy, New Media.
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