Helena Santos Email and Phone Number

Marketing strategist focused on digital marketing, social media, brand management and architecture, design and conception. Education• Degree in Marketing, focused on: digital, management, business strategy, communication, design, market research. • Erasmus programme in Marketing and Business, in Hogeschool Leuven (6 months - Leuven, Belgium).• Erasmus internship program at MGI Recruitment, as a Marketing Assistant (5 months - Dublin, Ireland).• Digital Project Management course• Native Portuguese and fluent in EnglishExperience+6 years of experience in digital marketing, brand management, design and conception in the B2C and B2B market (Retail, IT and Technology).• Experienced executing and/or leading digital marketing programs end-to-end• Experienced with SEO, PPC, Programmatic, Paid Social Media and Affiliate Marketing campaigns. Planning, execution, budget monitoring & analysis of KPIs and results measurement & improvement.• Experienced with social media channels management, content creation, KPI measurement, monitoring and analysis (Facebook, Instagram, YouTube, Twitter, LinkedIn, TikTok, Google ads).• Execution of the overall digital strategy within the company, including analytical choosing of the best tool, activities and campaigns according to the current need and aiming the best return.• Coordination of agencies and 3rd party partners on the creation, development and execution of marketing campaigns initiatives (both digital and offline).• Cross-work with multiple departments to ensure flawless execution and provide the best solution either internally or externally.• Lead and coordinate marketing campaigns from scratch while distributing responsibilities across the team/agencies, aiming for the best campaign outcome.• Distribution and management of campaign budgets, while constantly monitoring results, in order to get the best return from paid media.• Involve constant digital analytics to provide insight for current and TBD campaigns, monitoring its success and shaping the future strategies. • Experienced with analytics tools (Google Analytics, Google Tag Manager), social media management tools (Hootsuite, Oktopost, Socialbakers, Sproutsocial, Falcon.io, etc), live broadcast tool (Socialive), Microsoft Office, design/video tools (Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Figma), project management tools (Slack, Asana, Trello) and Google apps (Drive, Gmail, My Business)• Experienced with CMS systems (Wordpress, Umbraco), website management and user journey mapping, shaping the best ux/ui for the visitors.