Xueyi Chen Email & Phone Number

United Kingdom

Shanghai, China

Main Projects: Mahjong Soul (2019), Heaven Burns Red (2024)

Shanghai, China

Main Projects: Ash Echoes (2024), Primon Leigon (2024)

Loughborough, England, United Kingdom

• Brand Marketing: Executed marketing campaigns of theathleteplace’s websites/app. • Graphic Design: Designed visually compelling promotional materials that enhanced brand engagement, leading to a 15% increase in customer interaction.• Business Development: Assisted in business development by securing strategic partnerships, including a pivotal alliance with the British Universities & Colleges Sport (BUCS), which broadened the company's network within the educational sector.

Loughborough, England, United Kingdom

• Content Creation: Spearheaded content strategy across multiple social media platforms, achieving a significant engagement increase among the local and international student body, evidenced by a follower increment of 600; Filmed, edited, and produced creative video content that resonated with a diverse audience, resulting in a 40% jump in interaction rates.• Marketing Promotion: Developed and implemented content strategies to promote university sports. Successfully attracted 600+ students register sport leagues within 20 minutes and organised seven one-day events, attracting over 500 participants.• Campaign Management: Collaborated with university and external charity organisations to promote sports projects, executed and monitored 6 one day events that attracted over 300 participants, showcasing an ability to mobilise the student community effectively around sporting events.

Beijing, China

• Influencer Outreach: Managed outreach to influencers, maintained long-term relationships, and developed customised outreach strategies and processes, resulting in an outreach success rate of 19.64%, which ranked #1 on the weekly leader board.• Resource Collaboration: Enhanced creator engagement by managing the scale of active quality authors and optimising resource allocation, comment interaction, and official promotion to increase visibility. Successfully connected with over 200 influencers, achieving a 50% engagement rate in content creation.• Performance Management: Led an 8-member team focused on sports sector, overseeing onboarding training, performance metrics, and process supervision for over 10 team members. Proactively integrated team SOPs and attendance processes, resulting in the team achieving the highest performance in the department with a KPI fulfillment rate of 133.33%.

Shanghai, China

• Content Creation: Created and developed effective content posts and short videos on Chinese social media platforms to promote Manchester City Football Club and supported brand awareness, and successfully attracting and accumulating 11.4 million followers, with a monthly growth rate exceeding the target by 204%. • Community Engagement: Supported the smooth implementation of 5 marketing campaign projects for Man City, independently designed and implemented a fan community campaign for Pep Guardiola's birthday, achieving a peak view of 4.62 million on social media platform, with a monthly reading KPI completion rate of 206%. Additionally, assisted in advancing Manchester City’s 2021 #SameGoals movement, promoting equality and inclusivity within sports, and generating significant engagement through targeted campaigns and social media outreach.• Data Analysis: Conducted daily research and analysis of marketing performance data and drafted comprehensive monthly analysis reports. Regularly optimised account operation strategies based on the reports, achieving the highest monthly follower growth on Weibo to 40,000 followers, exceeding the monthly growth target by 204%.• Sponsorship Relation: Assisted day-to-day communication between rights holders and clients to ensure successful implementation and client satisfaction in Alipay, Midea sponsorship and partnership with Manchester City, including conducted English marketing proposals and tracking rights delivery, actively seeking extra rights, exposure and further business touch points, which successfully facilitated contract renewal.

Beijing, China

• Assisted colleagues in the department in improving the volunteer logistics policy, and guide the volunteer correctly follow the procedures at 98%.• Responsible for organising and handling the internal administrative work of the department and monitoring the process of tasks. • Assisted colleagues in the preparatory process and maintain relationships with 66 Beijing universities and 28 venue managers.• Checked the correctness of translations of the volunteer handbook and other documents (about 30 thousand words), summarising and communicating the main points of the papers to colleagues in the department.

Tianjin, China

• Team Support: Ensured the smooth operation of the club by supporting daily activities and processes. Assisted coaching and training teams with visa applications for foreign players and coordinated match logistics, contributing to the efficient execution of matches. • Stakeholder Relations: Supported relationships with stakeholders, media, vendors, and other relevant parties, ensuring smooth coordination between the club and its stakeholders.• Media Research: Collected and analysed industry information and fan feedback, providing accurate data support for the media team. Conducted research and developed a merchandise planning proposal for the 21/22 season, enhancing the club's brand influence and fan engagement.