I am proud to lead Futurecurve, the management consultancy focused on strategic value proposition creation. We help companies of all sizes, but specialise in large, complex multinationals. We believe in coupling the ‘outside-in’ (customer experiences and insights, and market trends) with the ‘inside-out’ (how companies create the value they deliver). In other words, we uncover ‘customer truth’, using our holistic blend of insight-generating research coupled with psychology techniques. Then we draw these insights into our Value Proposition Builder™ methodology, ensuring our client companies generate more and better business, keep their prices solid and consistently deliver good margin. I am incredibly fortunate to work some exceptional colleagues in Futurecurve, each of whom has over 25 years of consulting and hands-on solution sales & marketing strategy experience.Building on my career with major professional services firms, I’ve had the privilege of working with some excellent companies and individuals. I’ve also kept up my personal development. Over the years, I’ve become what one of my colleagues calls ‘our business Swiss Army Knife’. I think (hope!) she means I’ve probably got a specialist skill for whatever the client situation requires, including:Strategic Value Proposition CreationBusiness StrategyMergers & AcquisitionsTrade Sales Customer Experience / Client ExperienceOrganisational Design / Organisational DevelopmentOrganisational PsychologyQualitative Research / Social Sciences ResearchGlobal Expansion and Growth StrategiesSolution Selling / Consultative SellingPortfolio Management

I was headhunted to be responsible for the creation, development, implementation and leadership of Marketing for a business aiming to be the pre-eminent consultancy in the operational consulting marketIncreased company awareness (37%) and reputation with identified audiences as a result of strategic review and evolution of all marketing programmesWorked with Board to enable understanding and active support of marketingLed a full company re-branding, allowing vastly improved internal and external alignment of vision, values, and positioningRefocused relationship marketing programmes, allowing for a 35% increase in client contact opportunitiesTransformed the global marketing community into a high-performing team, enabling global programmes to be implemented for the first timeInstalled formal market and competitor analysis systems, enabling greater focus and appropriate deployment of programmesDevised creative campaigns, including the launch of a business novel and total redesign of corporate website, designed to promote Celerant’s thought leadership and brand to marketIntroduced CRM system and associated processes into the business, with the resultant awareness and improvement in relationship management with all clients and target contacts. Enabled marketing to become a part of everyone’s daily business – i.e. not just a stand-alone functional areaIncreased links with Sales, leading to greater focus and therefore lead generation increase of 23%Business grew 18% overall in the last fiscal year of my working in the business

I was headhunted from Accenture to reorganise the marketing function of a recently merged organisation. Realigned organisation to deliver against business objectives.Reorganised and refocused very large, unwieldy marketing function into one able to focus and deliver against key business prioritiesReorganised entire marketing function of recently merged organisation (Cap Gemini, Ernst & Young Consulting and Gemini Consulting). Realigned organisation to deliver against business objectives and reduced headcount by 65% over a 12-month period.Full direction and management of major corporate marketing campaign, designed to boost awareness of a confused brand, involving a variety of channels targeted on senior decision-maker audience: advertising (national press, radio, key poster sites), guerrilla (person, postcard), viral (mpeg), London taxi advertising, own building advertising, press interviewsCreated major Corporate Social Responsibility programme, linked with Business in the Community, which was nationally recognised and improved community standing of the firmImproved supplier selection and management processes, achieving improved efficiency and cost savings of 20%Ran marketing master classes for both marketing professionals and fee earning professionals, improving communications, education, and morale during a challenging period

Marketing Director of two global start-up venture companies: Avanade and e-peopleserve .Avanade - Technology Services:Worked with Accenture and Microsoft to set up and launch a new technology consulting business. Worked in London, Ireland, US and Singapore.Set up and launched new business, with particular focus on brand and identity and associate corporate collateralCreated and launched all policies and proceduresWorked in all new set up markets and built confidence and credibility of brand with parent companiesE-peopleserve - HR OutsourcingWorked with Accenture and BT to launch a new human resources outsourcing business with locations in the UK and US with the remit to lead and manage all aspects of marketing.Defined all aspects of the brand to ensure highest market impact in shortest possible timeWorked with Board and senior executives within both parent companies to develop successful networks, policies and proceduresLaunched high-impact communications programmes, including: advertising, media relations, internet and intranet, corporate collateral material, events and physical environment designDesigned and defined the use of physical client reference sites as marketing vehicles for use in the sales processRan extensive analysis to identify and source suitable alliance partners and suppliers for the new business. Handled initial commercial negotiations with leading businesses, such as SAP, PeopleSoft, Oracle, and specialist HR technology companies.

Short-term role in expanding company. Worked on two mergers, including a reversal into stock market listing, and led business through rebranding and complete corporate identity changeMarketing strategyMarketing programmesLead generationHuge expansion of business during tenure

Specialist in marketing strategies aligned with business strategiesResponsible for liaison with all autonomous regions within UK market, to focus marketing efforts on core messages and building the brandWorked in team creating new corporate identity system for the business, achieving 85% compliance within first six months after launchChaired all regional marketing meetings, allowing focus on programmes designed to deliver results against critical business issuesDevised education programmes for marketers across UKWorked regularly with corporate HQ team on global brand an