Part time marketing consultancy and support for companies within leading social care organisation, the Millsted Group, incorporating Millsted Care, Dayspace, Millsted Consultancy, Corinne’s Coffee, and Disruptable Productions. Developing and delivering brand and integrated B2B and B2C marketing/growth strategies across the brand portfolio.

Upon the organisation becoming an independent entity, as a senior member of Buck’s global marketing team, I was appointed to the UK senior leadership team, responsible for all marketing and telemarketing activity across Buck's UK/European region. Highlights include: - Development, launch and growth of new Buck brand in the UK, including set up and implementation of Hubspot/Salesforce for the UK business - Writing and delivering annual marketing strategies, building on new business success across key growth areas, to achieve annually increasing sales influence targets - Delivering complex integrated marketing campaigns (thought leadership, demand gen, nurture, product launch), achieving an unprecedented volume of marketing-led new business wins - Led successful market launches of high-profile solutions, including Delta+, Orion+ and Echelon+, resulting in Delta+ winning Initiative of the Year at the Workplace Savings and Benefits Awards 2022 - Delivering a comprehensive internal and external events programme, including the introduction of Buck’s annual online conference season - Appointing and managing PR partner, maximising media opportunities - Consistently achieved above-industry-average performance across both organic and paid social activity - Digital-first approach to deliver interactive, insightful and engaging multichannel content - Optimising web, social, and advertising activity leading to improved automation and metrics - Led the production of a series of winning award entries, achieving year-on-year award success - Undertaking a key role on Buck’s Diversity, Equity and Inclusion council

Internal promotion to lead a global team responsible for the development and execution of marketing programmes across the UK, US and Canadian markets. Including demand generation, brand awareness, and nurture campaigns, regional online and face-to-face events, and a brand awareness programme incorporating advertising, sponsorship and targeted content promotion. Highlights include: - Driving the transition to email marketing automation, enabling end-to-end visibility of marketing’s contribution to new business opportunities- Deployment of integrated campaigns across all three geographies, including the first HR Services global campaign - Pioneered the introduction of successful, in-house telemarketing in the UK- Delivering a consistent stream of warm leads from marketing automation platform (Marketo), attributable to ongoing marketing activity - Achieving higher than average email click through rates (up to 30%), and substantial increases in social media followers/engagement - Multiple award submission success

Management and leadership of the end-to-end UK marketing function, to drive forward brand awareness and new business generation, and deepen customer relationships, across the UK organisation. The role involved pioneering a change in scope of the marketing team from tactical to strategic, and broadening the integrated nature of the team’s output, to include events, email, PR, advertising, sponsorship, digital and offline content, web, research, and social media. Leading a team of five, both in the UK and offshore, delivered a number of notable achievements, including launching: first all-client CRM system; marketing-run social media for senior business figureheads, alongside internal training; successful integrated campaigns supporting strategic company objectives; streamlined and engaging structure to all internal comms; and first business-wide newsletter. These combined resulted in increases in email reach, unique monthly web visits (75%), monthly press coverage value and annual reach (over 6 million), social media followers and impressions, and blog visits (doubled), as well as improved efficiency through better measurement and evaluation. The delivery of this benchmark UK marketing activity led to internal promotion.

Leadership and growth of marketing and telemarketing teams, marketing strategy, and brand, to maximise new business development. A both strategic and hands-on role, developing innovative strategies to raise brand profile and generate increased new business leads. Ownership and evaluation of all marketing activity and budget, including online/face-to-face events, seminars, sponsorship, print/digital/PPC advertising, digital/print/video content, web, email, social, PR, blogs, research, awards, and CRM. Also included development and launch of new tools, systems, software and propositions. With a focus on demonstrating visible improvements (including year on year sales uplift), under my leadership, the team achieved increases in unique web visits, inbound leads, and outbound appointment generation. Also saw a huge growth in social media, and a trebling of monthly visits to company website via social media. SEO optimisation resulted in page one status for targeted keywords, and we achieved above average click through rates for online advertising. Further highlights include the introduction of webinars, improvements in content marketing, multiple winning award submissions, and event differentiation resulting in top voted stand/workshops at industry events.

Creation and management of the team responsible for all B2B and B2C promotional and educational activity to support the Workplace Savings division. A broad role including creation of end of to end marketing plans, from research to implementation across integrated media, new product launch marketing, development of education and engagement tools, client liaison, and bespoke client comms plans. Also included presentations to director level senior management for new initiatives, and monthly board level reporting. Achievements included new business marketing presentations contributing towards the division’s largest ever client wins, product repositioning and rebrand, and production of award submissions and comms materials contributing towards multiple award wins.

Management of B2B and B2C pension/online services marketing team. Role included responsibility for all promotional marketing material and support, presentation and implementation of targeted client comms plans, and participation in industry events. Achievements included improved efficiency and cost reductions across team, and development/delivery of pivotal online ‘attitude to risk’ tool.

Responsibility for all B2B marketing for the benefits product area. Creation and application of marketing strategies covering exhibitions and client events, sales tools and marketing material, and advertising and sponsorship, plus management of external agency/trade/PR relationships.

Establishing a new employee benefits brand (bringme) in the marketplace on both a B2B and B2C level. Including brand development, creation of marketing material, copywriting across various media, co-ordination of promotional activities, agency liaison, and supplier offer negotiation.