Impact Events Group creates and plans events that help companies gain recognition, inject energy, and engage shareholders. From corporate events, to more non-traditional activities that raise public profile, and exciting family destinations, Impact Events Group creates, organizes, and manages every single detail to ensure participants are safe, entertained, and happy.

The StaySafe COVID-19 rapid antigen screening program is a pilot program launched in Waterloo Region that aims to help essential small and medium-sized businesses stay open and stay safe.

• Led the Marketing and Creative Services teams which provided services in strategic marketing, branding, graphic and digital design, content creation, photography and video development.• Spearheaded the creation and implementation of marketing initiatives and digital campaigns that aligned with the university’s strategic priorities, supported student recruitment and enhanced the university’s reputation.• Responsible for the university’s brand and visual identity, ensuring adherence and consistency to policy and graphic standards.• Served as an engaged member on multi-campus, university-wide committees to provide input and advice to ensure strategic and marketing alignment. • Managed relationships and contracts with external suppliers of design, photography, videography, media buying agencies and other creative services.

• Led the Marketing, Creative Services and Web Services teams which provided strategic marketing, branding, graphic and digital design, content creation, photography, video development, web design and management and user experience services.• Co-led and project managed a complex web renewal project, involving the creation and implementation of a web strategy, complete redesign and end-to-end development of the institution’s website, resulting in three award-winning, user-focussed web properties (wlu.ca, students.wlu.ca and Connect – a staff & faculty intranet).• Spearheaded the creation and implementation of marketing initiatives and digital campaigns that aligned with the university’s strategic priorities, supported student recruitment and enhanced the university’s reputation.• Responsible for the university’s brand and visual identity, ensuring adherence and consistency to policy and graphic standards.• Managed a full-scale identity review, redesign and successful roll-out of a visual identity for the university’s centennial celebrations in 2011 and a new identity in 2012. • Served as an engaged member on multi-campus, university-wide committees to provide input and advice to ensure strategic and marketing alignment. • Managed relationships and contracts with external suppliers of design, photography, videography, media buying agencies and other creative services.

• Managed marketing initiatives for the Waterloo Region Record and Guelph Mercury.• Project managed launch of niche products and initiatives from initial brainstorming, project planning, execution and promotion, expanding company portfolio.• Successfully project managed the development, implementation and launch of 3 magazines - Grand (a lifestyle magazine), Rex (a business magazine) and Guelph Life, creating a profitable new revenue stream. Oversaw workflow and marketing for the magazine division.• Planned and executed all aspects of contests and promotions enhancing brand identity and strengthening advertiser relationships.• Controlled Marketing budget for both Waterloo Region Record and Guelph Mercury.• Managed graphic design team.• Served as Privacy Officer (2001-2009). Ensured both newspapers were compliant with the Personal Information and Electronics Documents Act (PIPEDA)

• Provided administrative and project management assistance to the Publisher, senior management team and the Marketing Department.• Co-ordinated and executed the yearly strategic planning process. • Project managed company wide projects such as strike planning, newspaper redesign, office relocation, website redesign and special events.• Managed and co-ordinated all aspects of relocating 300 employees to a new office space, including facility selection, space planning, furniture selection, move co-ordination and planning, liaising with construction management firm, interior design firm, landlord and internal management team, ensuring all employee and company needs were met. This 2 ½ year project was completed on time and on budget.

• Managed a wide variety of projects from full advertising campaigns to individual corporate and promotional pieces. Clients included Natural Resources Canada, Environment Canada, Tree Canada Foundation, Consumers Gas, Norbord, IPEX, Ministry of Economic, Trade and Development and Challenger Motor Freight.• Responsible for all aspects of project management from initial briefings through to completion, including estimating, developing timelines, budget tracking, forecasting, invoicing, job reconciliation and traffic management.• Traffic managed all projects from all project managers through the team of designers, copywriters and production managers.• Ensured accurate, quality and timely delivery of all projects.