Market Development Operations
✥ Key part of the team in the development of the Taste Pure Nature red meat country of origin brand, including research and consultation workshops with farmers and consumers and analysis of research to develop the target consumer persona.✥ Communication lead for the Voice of the Consumer programme, reporting consumer conversation from social media channels.✥ Develop stakeholder communication for the Voice of the Consumer programme, combining the social content with trade data analysis to produce easily digestible and engaging market reports.✥ Website updates, social media campaigns, social and web analytics and advise on recommended amendments for the New Zealand Meat Board ✥ Manage the Market Development Team’s programme plan to ensure New Zealand ($4m) and U.S. ($1.8m) dollar budgets and timelines met, and variances understood.✥ Collaborate with team programme leads to provide them support and insight to run successful programmes using knowledge of the red meat sector and international market development.✥ Project manage operational functions for Taste Pure Nature, including trademark registration, licensing, and brand asset database.✥ Prepare regular communications tracking the annual operational plan and KPI progress for the Board, staff and external stakeholders.✥ Initiate, build and maintain strong communication networks with New Zealand meat exporters, farmers and partner organisations.✥ Utilise Design thinking principles.