Helen Fetherston Email & Phone Number

Dorchester, Dorset, Gb

Farnborough, Hampshire, Gb

Farnborough, Hampshire, Gb

I manage our external digital channels, including our global corporate website and social media channels.As part of our digital transformation, I recently lead a project to relaunch our global external website, QinetiQ.com. This included a full rebrand, new Content Management System and a fresh, modern, responsive design. I worked with an external agency to deliver this under an extremely tight timescale to coincide with our brand launch and intranet launch, rapidly developing my project management, leadership and organisation skills. This is part of a phased project and I am looking forward to developing the website further in the coming months.I look after all our ‘group’ social media channels, including development, content creation and measurement. Social media is often challenging for defence companies, but I’ve been lucky enough to lead some of the most exciting and successful campaigns we’ve had, including Unmanned Warrior 2016 and International Women in Engineering Week 2017, plus various smaller campaigns promoting our events, innovations and people. Other than that, you can find me developing social media guidance, repurposing content and promoting our new brand.

Farnborough, Hampshire, Gb

I worked closely with the business development team to promote our emerging and new campaigns within the Air part of the business to drive visibility and engagement. For example, I developed messaging and created a suite of marketing material for our Unmanned Aircraft Systems campaign for pre/during/post event engagement, such as an email campaign, survey, flyers, videos, website content and office branding.I worked with the corporate communications team to ensure the Air business was sufficiently promoted through our corporate channels, including creating specific content for social media and our global website – from videos to blogs to infographics.

Salisbury, Wiltshire, Gb

Promoted from my previous role for hard work, leadership and creativity, I continued to work on similar projects, but with more of a managerial role. I took on line manager responsibilities for a member of the marketing team, which involved having one-to-ones, performance reviews and personal development. I took over responsibility for developing concepts, writing content and coordinating the design for our quarterly catalogue, as well as leading on the reprographics, production and digital promotion. I led on the development of our bi-weekly email marketing campaigns, from initial ideas to design, working with the marketing assistant and designer. I worked with our social media team to develop content and drive engagement to our campaigns on Twitter and Facebook. I helped develop our weekly measurement and results spreadsheet, regularly presenting these at the senior management team meetings.

Salisbury, Wiltshire, Gb

I worked with the trading marketing team update, manage and develop our e-commerce site, selling branded charity merchandise. I worked with the Marketing Manager on creating engaging content for our weekly emails and social media campaigns, coordinating catalogue production, improving our SEO and analysing our weekly results to raise the profile of the charity and its merchandise.

Salisbury, Wiltshire, Gb

I coordinate both print and digital marketing campaigns, primarily for the retail branch of the Charity. This includes designing promotional material such as brochures, flyers, adverts, e-newsletters and web pages, requiring some knowledge of the Adobe Creative Suite, specifically Photoshop. I regularly liaise with the design and communications team for production, finalisation and copy approval for marketing literature. I have gained experience in SEO through regular use of Google Analytics/AdWords, as well as writing copy for articles and press releases. I am the custodian of our optimised blog, for which I write quality copy on a weekly basis. I assisted in project managing and launching the H4H Shop website in May. I am responsible for adding content, writing copy and actioning website changes by liaising with the web development team. Additionally I am required to gather and formulate campaign data to ensure accurate reporting is in place and assist in general admin duties when needed by the marketing team.

My role included digital dictation/typing client letters for conveyancing department in MS Word and use of CASA legal database. I was responsible for general admin including photocopying, file organisation, scanning and faxing. I also dealt with incoming and outgoing calls from clients and liaised with solicitors/estate agents to facilitate successful housing transactions.

An unpaid but contractual role during which I presented lectures on the study abroad exchange program experience to 1st year students and the Keele University Board of Directors. I designed and implemented promotional campaigns for the study abroad fair and welcome events throughout the year; created promotional material and produced newsletters in MS Publisher; organised, planned and set-up events including open days, “meet and greet” socials and presentation evenings. I performed general admin tasks using MS Excel, PowerPoint, Access, Word; advised students going on exchange and assisted the management team when needed.

Trowbridge, Gb

Duties included poolside lifeguard; incident coordinator and rescue including first aid; reception and customer service; pool session preparation and squad training assistant.

My role was part managerial and included duties such as: customer service and sales; designing and creating window and store displays; arranging and maintaining order within stock rooms; processing customer payments and actioning refunds/exchanges; coordinating sale preparation and organising deliveries; managing other staff and cashing up on shifts when required.

Ba Hons, American Studies & English Literature

A Levels

High School Diploma