Helen Coupe Email & Phone Number

Beacon, Ny, Us

Helping creative entrepreneurs and seed stage startups launch new initiatives that center around authentic connections. Advisory and fractional work in the following areas: community, GTM, growth, business development, partnerships, and content marketing.

Los Angeles, Ca, Us

A tech driven community for pre-seed and seed stage Founders and Entrepreneurs. Plug In is the space for Black and Brown entrepreneurs, and VCs reimaging the innovation economy across the US and beyond.

ConnectHV connects Hudson Valley creatives, professionals, and businesses througha homegrown online directory, Slack community, and in-person events.

▪ Cultivated new connections with potential partners to cover the cost of activating at industry events globally▪ Accelerated revenue growth by leading cross-channel marketing activations: email, social, strategic partnerships, and events ▪ Drove 700+ quality attendees to the VaynerX activation at the Cannes Lions International Festival of Creativity 2023; ~30% of marketing-influenced opportunities attended the events▪ Collaborated with CEO Gary Vaynerchuk and new business team to build out cross-functional growth initiatives including a LinkedIn outbound DM strategy; increased net new event attendance and discovery calls▪ Created a more cohesive customer journey by improving the marketing tech stack▪ Partnered with CMO to concept and implement initiatives for industry leaders, e.g. CMO retreats in Costa Rica and Bali

▪VaynerX activation @ Cannes Lions 2022

New York, Ny, Us

▪ Created community role to enable company’s shift away from traditional marketing strategies to community-led growth▪ Launched Pros & Content Community; grew to 500+ content marketing leaders from ~400 different brands in year one▪ Supported new business and customer retention through relationship building with key community members▪ Designed virtual events program, from roundtables to multi-day conferences, including managing the budget and techvendor selection; secured CMO speakers and event partnerships with Salesforce & LinkedIn▪ Led the cross-functional effort of creating a Customer Advisory Board to shape the future of the platform and elevatethe role of content; hit goal of 5 inaugural members from Ally, Dropbox, Square, Wells Fargo and Zillow

New York, Ny, Us

New York, Ny, Us

Knotch is the content intelligence platform for brands. We pair performance data with consumer sentiment in real time to help marketers and communications teams plan, measure, optimize and benchmark. Information is the key to growth, and Knotch is committed to enhancing your content efforts across owned and paid strategies.By sourcing attitudinal, behavioral, demographic and competitive data in real-time, our clients now have the power to make impactful decisions about creative and distribution within hours of content going live. We’re based in SoHo, NYC and work with Capital One, Citi, Sprint, JPMC, TD Ameritrade, Discover, Kia, Ford, AT&T, Ally Bank, Salesforce ++more.Reach out or visit knotch.com to learn more!

New York, Ny, Us

Meet the leaders of the content industry, and make the connections you need to empower your work and career. Our community provides unfiltered, honest, and open discussion opportunities for the biggest names in content today, to share their best practices and work through their greatest challenges.Launched in August 2020 in partnership with the Head of Content Marketing at Bank of America, John von Brachel, we have grown now to nearly 600 members representing about 400 different brands.This private community consists of thought leaders from all industries and is a place for you to discuss the inspirations, challenges, and opportunities in content today. We run this always-on support group for content leaders on Slack. Beyond Slack, we host virtual roundtables and workshops. There's no cost to join, we only ask that you bring questions, contribute feedback, and celebrate the work of other members.

Coorparoo, Queensland, Au

WattsNext helps founders and CEOs to: • Reconnect themselves and their team to the true purpose of the business • Increase the overall performance and results of their business through smart organizational design• Better engage their team and create a more productive culture• Improve team connection and effectiveness by leveraging all assets of the businessAccomplishments: • Launched New York office of an Australian People Performance consulting group with founder; first US hire • Drove 85% of overall business in 2018 and 78% in 2019, exceeding goal of 60%• Produced and promoted weekly vlog to build founder’s personal brand; secured 10+ speaking engagements

New York, Us

This was part of my role at wattsnext Group

Saliba Venture Management (Chief of Staff)• Supported portfolio companies to drive growth • Collaborated with CEO to develop strategy pertaining to quarterly board meetings, pitching to potential investors, and determining target markets• Developed marketing methodology centered around the CEO’s personal brand to secure social media partnerships and joint advertising opportunities, thereby promoting companies within the firm’s portfolio• Sourced and implemented software solutions (e.g. LinkedIn, Salesforce, Slack) to increase productivity while ensuring compliance of all software-powered processes with broker-dealer regulationsMatrix Holding Group (Acquired by Simplex Investments) / Matrix Executions (Director of Business Development)• A continuation of my work with Saliba Venture Management was launching Matrix Executions• Launched NYC office in tandem with Chief Strategy Officer to grow sales team • Acted as the intermediary between Matrix and ITG Derivates to educate and align the JV partner’s sales force to sell multi-asset, open architecture front-end trading technology to their client base

Paris, Île-De-France, Fr

Magency Digital (Formerly Magency Digital, now SparkUp) • Undertook B2B business development role as 2nd NYC hire for French SaaS company headquartered in Paris• Established go-to-market strategy for the U.S. including growing sales team to hit set revenue targets through cold outreach, account-based marketing, tradeshows, networking, and a partner agency program• Presented at industry events to audiences of 50-200 to educate potential strategic partners on solution• Forged relationships with F500 clientele (e.g. Priceline Group, Wrigley, Estee Lauder) from initial outreach to the implementation of the technology itself at corporate global events• Acted as an internal advocate for key customers and channel partners to shape product road map

Los Angeles, California, Us

• Facilitated open dialogue with recruiting team through calls and online screen sharing to foster group cohesiveness• Implemented new talent tracking system to increase accuracy of recruiting and retention statistics with auto-generated data reports • Planned and oversaw attorney training and development programs in Los Angeles and New York through collaborating with partners and associates in all six domestic offices

Los Angeles, California, Us

• Tested and developed untraditional recruiting strategy with a pilot program at six top law schools; implemented new tactic at 14 law schools the following year and increased offer acceptance rate • Negotiated with vendors to reduce cost of firm events and training programs

• Provided services to small businesses and entrepreneurs• Services included email and social media marketing, promotional videos, logo design, event planning and talent attraction (recruitment) • Diverse portfolio of small businesses included a jewelry designer, organic skin care line, and college consultant

New York, Ny, Us

• Represented magazine at press events and discussed ideas for articles with PR representatives • Pitched, researched and wrote articles; prioritized assignments from various editors to meet scheduled deadlines

• Managed multiple tasks in a fast-paced environment to keep partner of agency’s castings running smoothly• Scheduled auditions with actors’ agents and provided actor feedback post-audition

Bachelor Of Arts, Double Major: Journalism And Mass Communications (Broadcast) & Theater (Directing)

Education record