Hang Lung Properties is a leading developer, owner and manager of world-class commercial property development in Hong Kong and mainland China; 4,000+ employeesScope of work: financial communications, ESG/sustainability communications, media relations, crisis & issues management, internal communications and employer branding; ad & sponsorshipMAJOR ACHIEVEMENTS- Effectively positioned the company as a thought leader in the real estate sector and a sustainable brand in Hong Kong and mainland China through development and execution of an integrated communications strategy. Notable results include 20% increase in positive media coverage, 5X increase in corporate awards received, 3X organic growth in LinkedIn followers and more- Successfully profiled senior executives as sustainability champions in the industry- Spearheaded the launch of an internal sustainability campaign and a sustainability charter with support of over 90% of employees, nurturing a culture of sustainability internally- Gatekept crisis & issues management. Resolved numerous issues and mitigated negative impacts through effective cross-functional collaborations

NWS is a conglomerate with businesses spanning toll roads, construction, insurance, bus, ferry, aviation, logistics and facilities management; a subsidiary of New World Development Company Limited; approx. 27,200 employees Scope of work: financial communications, media relations, crisis & issues management, event management, sustainability MAJOR ACHIEVEMENTS- Raised the Group’s image as a responsible enterprise and a sustainability leader with successful roll-out of award-winning community campaigns from green, wellbeing and inclusion perspectives, supported by targeted media engagements. Successfully held “Have a Plastic-Free Day Campaign” to promote a plastic-free living in the city; Hosted one of the first paper-cup free road running events with over 1,500 runners in Hong Kong and won the Green Event Award by The Green Earth in 2019- Led the Group’s first-ever environmental target-setting exercise for 2030; drove implementation of sustainability initiatives across the Group in alignment with business focus and priorities, and gauged employees’ support for those initiatives; enhanced the disclosure and look-and-feel of the Group’s Sustainability Report 2018 (mapped the Group’s key initiatives against relevant United Nations Sustainable Development Goals)- Established strong partnerships with NGOs, social enterprises, and key influencers to drive sustainability messaging and initiatives. For example, hosted the Young Ambassadors for Geoconservation Training Programme in collaboration with Association for Geoconservation, Hong Kong, 300 students from 70+ schools being selected to join the year-long training scheme on geoconservation - Led crisis and issues management efforts and successfully managed reputational issues, maintaining a positive brand image

Fung Group is a privately-held business entity headquartered in Hong Kong and the major shareholder of the Fung Group of companies (such as Li & Fung and Fung Retailing) whose diverse businesses operate across the entire global supply chain for consumer goods including trading, logistics, distribution and retail.Scope of work:• Built synergies across the Fung Group of companies through internal communications• Offered communications advice to senior leaders across the Fung Group of companies• Ensure the communications strategies and messaging of the Fung Group of companies were aligned with the overall direction at the Fung Group level

Li & Fung is a global supply chain giant with businesses spanning apparel, furniture, toys, beauty and logistics. Present in over 40 markets globally. Employed 22,000+ employees during 2014-2018)Scope of work: financial communications, media relations, internal communications, crisis & issues management at group and subsidiary levels (beauty and logistics)MAJOR ACHIEVEMENTS- Developed a communications strategy that successfully built Li & Fung as an innovator in creating the supply chain of the future through targeted media outreach and speaking engagements- Managed media relations for corporate announcements, financial calendar events and strategic announcements, ensuring consistent messaging and positive media coverage- Developed a digital communications strategy, in collaboration with internal teams to manage content calendars and develop engaging contents. Established and managed the Group’s WeChat account from scratch - Strengthened brand messaging consistency across multiple channels, including global press releases, media communications, customer communications, corporate website, social channels and intranet.- Gatekept crisis & issues management, in collaboration with business divisions, Risk Management and HR Departments, successfully managed various redundancies as a result of business divestments with no negative news- Improved internal communications across the Group by working closely with various business divisions and functions; and working with subsidiaries to enhance internal communications beyond group-level.- Cultivated a mindset change across the Group globally (230+ offices and distribution centers across 40 different markets) by leading internal teams / developing a series of communications materials (videos, internal stories, email updates from C-suite, speeches, etc)

Joined HKT through its acquisition of CSL Limited (which hired me as Manager - PR & Event Management) in 2014, a major telecommunications player in Hong KongScope of work: Solely in charge of PR and Event Management for both mass brand csl (formerly called one2free) and premium brand 1O1OMAJOR ACHIEVEMENTS- Directed and managed high-profile corporate events and sponsorships, including product launches, VIP nights, annual signature events including 1O1O Million Challenge at Hong Kong Jockey Club and 1O1O Match Racing series at Royal Hong Kong Yacht Club, with a focus on driving brand visibility and deepening engagement with business and retail customers- Developed and maintained relationships with key media contacts and influencers including celebrities and key opinion leaders, resulting in increased media mentions by 10% and 6%, respectively for 1O1O and CSL, and positive coverage.- Led crisis communication efforts during challenging situations, ensuring timely and effective communication to internal and external stakeholders.

H+K is one of the world’s leading global communications companies, a member of the WPP GroupPersonal highlight: Joined as account executive and was promoted to consultant in six months, was then further promoted to senior consultant in January 2010, with last position as account director. Scope of work: business development and account management; advised C-suite executives on messaging, developed and implemented communications strategies for MNC clients; expanded business relationships with key clients; event management; influencer engagement and crisis & issues management.MAJOR ACHIEVEMENTS- Provided strategic counsel for B2B/B2C MNCs and successfully grew these clients as top clients for the agency- Managed and ensured implementation of the communications strategies for clients across APAC region- Managed integrated communication campaigns, combining traditional media relations, digital marketing, and social media engagement to maximize reach and impact, for example, successfully identified and converted 20+ key influencers (celebrities, bloggers and media) as brand loyalists/ ambassadors for one of the clients- Curated and organized 50+ B2B and B2C events ranging from press launches, press briefings, press tours, and road shows, etc- Supported crisis management efforts, including drafting crisis communication materials and coordinating media responses- Developed and executed thought leadership initiatives for clients, positioning them as industry experts and driving media coverage.

APCO is an independent global public affairs and strategic communications consultancy.Began my communications career with this consultancy where I had the opportunities to work with companies from various sectors covering government, financial institute, real estate, technology, healthcare and art & culture, etc.MAJOR ACHIEVEMENTS- Assisted in the development and execution of strategic communications plans for clients across various industries- Conducted media monitoring and analysis to measure the effectiveness of communication campaigns.- Assisted in the route planning and media relations for the inaugural launch of the CENTRAL Rat Race, an annual CSR campaign of HongKong Land. Almost HK$2 million was raised for Mindset, a mental health charitable organization, with over 50 articles on print and broadcast media generated, equivalent to an ad value of approximately HK$1 million.