Helen Distefano Email & Phone Number

Washington D.C. Metro Area

Leads new business development and partnership marketing efforts for multi-platform, branded content thought-leadership programs at Fortune. FORTUNE Brand Studio tells authentic, insights-led brand stories to an influential global business audience in video, digital, print, social, and more. We’ve got decades of storytelling experience combined with an entrepreneurial spirit, creative vision, and proven strategies to get your message to the right audience in the right way. FORTUNE is a global media organization dedicated to helping its readers, viewers, and attendees succeed big in business through unrivaled access and best-in-class storytelling. We drive the conversation about business. With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today—and that will matter even more tomorrow. With the trusted power to convene and challenge those who are shaping industry, commerce, and society around the world, FORTUNE lights the path for global leaders—and gives them the tools to make business better.

Washington, Dc

Currently provide sales and business development to FORTUNE Global Publishing. Previous clients include:FlexProfessionals/Washington, DC (March 2019 - December 2019 - 9 mos)Worked with senior leadership on a market development strategy to introduce FlexProfessionals' services to Fortune 500 and other large companies in the Washington, DC metro area. Developed sales strategy, defined and analyzed targets, generated leads, presented to HR/Talent Development/Leadership Development teams.Scitent/Washington, DC (March 2017- October 2018 - 1 yr 3 mos)Responsible for growing Scitent’s base of non-profit and small-mid-large corporate eLearning clients. Developed strategic and tactical sales plan, identified key sales opportunities, led the consultative sales process, and presented to the Learning Development, HR, and technology teams.The Ivy League Media Network/Washington, DC (July 2011 - October 2014)Independent provider of integrated media sales and marketing support to the award-winning publications serving Brown, Cornell, Dartmouth, Harvard, Penn, Princeton, Stanford, Yale, University of Chicago alumni.AE Ventures/Washington, DC (2010-2011)Led sales of trade show and hosted buyer event sponsorships and e-media products for this full-service media, marketing, and research firm with a mission to accelerate the adoption of technology in the home and workplace. Contributed to the successful launch of two new global events in Rome and Milan, Italy.Skillsets include:- Revenue Generation and Growth- Sales Leadership- Global Business Development- Strategic Partnerships- Digital and Traditional Media Sales- Strategic Planning- Consultative Sales- Brand Identity and Messaging- Start-Ups

Washington, Dc

Responsible for loan volume growth achieved through strategic partnerships with corporations, law firms and associations offering SoFi student loan refinancing as an employee benefit. Proactively identified and prospected new partners through lead generation, cold calling, and networking. Prepared and delivered presentations, negotiated strategic agreements with key business executives, including CHRO, total rewards, benefits, and recruiting executives, as well as benefit consultants and providers. Functioned as the representative face of SoFi at trade shows, events, and partner presentations.

Washington Dc

Responsible for building and managing strategic and synergistic multi-media partnerships with non-profits, NGOs and mid to large Fortune 500 companies for TIME, Fortune, Money, and other Time Inc. News Group brands. Leveraged expertise of Time Inc. sales, editorial, and design to produce sponsored content from concept through final published product for print, digital, social media, infographics, mobile, video.

Washington, Dc

Developed, produced and managed industry and policy-related custom content sales programs for distribution across BusinessWeek integrated media channels, resulting in $4.0M in incremental advertising revenue for the brand. Forged thirty new content partnerships with notable organizations including, NASA, U.S. Green Building Council, Nuclear Energy Institute, American Heart Association. Recruited, hired, trained and managed twenty-five independent sales contractors and twenty-one writers, while managing two-person internal operations. Generated $6.0M in incremental revenue.

Washington, Dc

Selected by Publisher to relocate to Washington, DC to open first-ever BusinessWeek media sales office. Responsible for sales management of all BusinessWeek brand products, including print, digital, events, and television advertising in the Washington, DC, Virginia, Maryland and North Carolina markets.

Atlanta, Ga

Chicago, Il

Account Sales Manager for all BusinessWeek branded media products in the midwest market. First woman ever to be hired in the Chicago office.

Education record

Bachelor Of Arts