- Responsible for Home Office team to support daily needs of 250 stores and 30 field leaders.- Owned flow and content of all communications to stores (gatekeeper).- Forecasted and managed annual/monthly store comp sales targets, payroll expense, and incentive plan budgets.(Continued responsibilities from Manager level)

- Responsible for traffic counter program including vendor selection, rollout, implementation, and ongoing data monitoring.- Created contests to complement company goals and initiatives.- Partnered with IT to create and manage over 30 reports on sales, customer, and operational metrics.

- Organized POS training and rollout across the chain; selected and trained managers from each district to support their surrounding stores.- Edited/updated Store Operations Manual and new POS manual.