After 20 years as founder and manager of a market and social research institute (sold in 2023), I decided to become a full time impact booster !I co-founded Planet-score, a label to inform consumers about the environmental impact of food. To do so, I conducted surveys of more than 10 000 consumers, to elaborate a meaninful and impactful label. Planet-score has convinced more than 300 brands and is now displayed in 12 countries.I am part of the Conseil Communal du Developpement Durable of Garches (92), with the objective to improve the access to better (local, durable, healthy...) food, in particular within canteens and markets. More generally, I help accelerate behavioral changes, through consumer knowledge and nudges, from farm to fork... Recently, I conducted a survey of more than 7000 farmers for the Shift Project, a very insightful project. These various opportunities gave me a priviledged post to study problematics related to agricultural and food transition - a topic which passionates me ! Finally, I am a member of Lita's investment committee as well as of strategic committees of great and impactful start ups.