Managing Director - Direct operations for Aimer Group's New York office, overseeing staff and ensuring efficient workflow.Creative Brand Development Consultant for Aimer Group / 2022 - Present- Spearheaded creative brand development & repositioning strategies for multiple brands within the Aimer Group.- Leveraged data-driven approaches to identify emerging opportunities and inform decision-making.- Developed cohesive brand strategies, seamlessly integrated product design… Show more Managing Director - Direct operations for Aimer Group's New York office, overseeing staff and ensuring efficient workflow.Creative Brand Development Consultant for Aimer Group / 2022 - Present- Spearheaded creative brand development & repositioning strategies for multiple brands within the Aimer Group.- Leveraged data-driven approaches to identify emerging opportunities and inform decision-making.- Developed cohesive brand strategies, seamlessly integrated product design, marketing visuals & retail experiences.- Conduct global strategic industry analysis and reports to advise Aimer Group's International expansion plans.- Provided executive team with market industry & innovations reports.Creative Director IMIS Brand / 2022 - 2024- Managed and led both New York & Beijing creative team for IMIS Brand, providing strategic direction and guidance.- Spearheaded IMIS brand repositioning, providing strategic creative direction to redefine brand identity.- Market Competitive & Trend Analysis.- Directed design and R&D teams in developing seasonal creative concepts and product lines.- Collaborated with commercial team to establish product hierarchy and curate line assortments.- Partnered with external agencies on store concept design and marketing visuals, including photo shoots.Creative Director Aimer New York Brand / 2019 - 2022- Managed and led the creative team, providing strategic direction and guidance.- Defined brand positioning and creative direction for Aimer New York, establishing a cohesive brand identity.- Directed design and R&D teams in conceptualizing seasonal product, ensuring alignment w/brand ethos & market trends.- Curated product assortments, established product hierarchies, optimizing merchandising strategies.- Collaborated with external agencies to create immersive store concepts and captivating marketing campaigns.- Provided strategic insights through global trend reports and competitive market analysis for Aimer Group. Show less