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Our mission is to provide education in programmatic media in support of Diversity, Equity, Inclusion, and Representation. We teach historically excluded people how to get started in programmatic advertising and the skills needed to find a job. We do so by providing on-demand lessons, a dope community, and live group coaching with me. The program is called Reach and Frequency™️ and is a 7 weeks accelerator where we cover the following Learning Timeline:💡Week 1: Complete Module 1: Fundamentals - What programmatic media is - The benefits for advertisers - The benefits for publishers - The benefits for AgencyIn your first week, you will be introduced to the fundamentals about the industry overall. 💡Week 2: Complete Module 2: Programmatic Ecosystem - Demand-Side Platform - Supply-Side Platform (including an intro to SPO) - Ad Exchange - Ad Server - Data-Management Platform - Agency Trading Desk - Ad Fraud Protection - Ad Viewability Solution - Brand Safety Solution - Data Analytics Essentials - > 🌟 DSP Training during Group Coaching: overview of the platform💡Week 3: Complete Module 3 and 4: Module 3: Programmatic Media Buying - Open Auctions - Private Auctions - Programmatic Direct - Preferred Deals - Guaranteed Deals Module 4: Programmatic Media Placements covers: - Display Ads - Video Ads - Native Ads - TV Ads - Audio Ads - Digital Out-Of-Home Ads - > 🌟 DSP Training during Group Coaching: Creating a campaign/ uploading creatives - > 🌟 Resume Workshop 💡Week 4: Targeting Mix - Demographics Targeting - Behavioral Targeting (1st, 2nd, 3rd-Party Audience Targeting) - Geo-Targeting vs. Geofencing - Contextual Targeting - Lookalike / Predictive Modeling - Retargeting - Addressable Targeting - > 🌟 DSP Training during Group Coaching: audience segmentation and inventory - > 🌟 LinkedIN Workshop 💡Week 5: Implementation Week - > 🌟 DSP Training during Group Coaching: Completion of 1 st assignment/ Review of training progress💡Week 6: Complete Module 6: Programmatic Activation - How To Get Started and Become Efficient: - Platform - Process - People - > 🌟 DSP Training during Group Coaching: QAing process assignment and campaign set up! 💡Week 7: Complete Module 7: Managing Programmatic Campaigns/ Optimizing - Strategy and Planning - Optimization Levers & Best Practices> Bonus Lessons on:>> Reporting: How To Tell a Story Through Data>> Creating Media Plan And Different - > 🌟 DSP Training during Group Coaching: Creating a media plan/ strategy assignment - > 🌟 Mock Interviews
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Programmatic UnicornInfillionRaleigh, Nc, Us -
Founder And Chief Programmatic CoachHelene Parker Consulting Llc Dec 2019 - PresentRaleigh, Nc, UsWe provide training and workshops for individuals and teams in programmatic media activation. We also offer talent acquisition services for junior and senior programmatic ninjas. We value individual self-development and have createdThe Reach And Frequency ™ course where we teach programmatic fundamentals and strategy, activation, etc.Our mission is to empower marketers with 0+ programmatic experience to continue learning authentically at their own pace without boundaries. The best part is the value they gain from joining the community that comes with signing up with the course. ⭐️ Email us at info@heleneparker.com for more details ⭐️ -
Founder And HostProgrammatic Digest Podcast Jul 2019 - PresentThe Programmatic Digest is a 20-35 minutes weekly podcast rounding up fresh, top programmatic headlines from our preferred digital media sources. It is also going to feature educational interviews with other experts in the industry. The podcast is rooted in sharing knowledge and educating fellow programmatic ninjas while shining our diverse light. Find out more information on our Website: www.programmaticdigest.com -
Programmatic Media AdvisorRayneta Jun 2022 - PresentLos Angeles, Ca, UsDevelop and launch advanced advertising strategies across national, local, addressable, and programmatic ad sales channelsDevelop campaigns using data and advertising technology to drive outstanding and measurable business resultsDevelop successful media strategies using data and deep-dive analytics to target audiences for clientsrovide expertise on the development of Programmatic plans designed to meet clients' objectivesDevelop, activate, and lead programmatic campaigns -
Paid Digital Media ManagerFrench/West/Vaughan Feb 2019 - Sep 2019Raleigh, Nc, UsUtilize media resources and planning to identify best media solution for client objectives and campaign goalsPrepare, develop, execute and monitor media plans for clients, using different DSPs( DV360, Dataxu, Quantcast, Xaxis) using various DMPs ( Dstillery, LiveRamp, etc), working with Mobile Partners (S4M, Reveal Mobile), and Streaming inventory vendors (Spotify, Pandora, iHeartMedia, SpotX, SambaTV, etc)Responsible for oversight of IOs and monthly or quarterly ad-hoc reportingMonitor buys and manage added value and/or make-goods, optimizations and revisions as necessaryIs proactive to recommend under-performance and real-time optimizations.Work with 3rd party ad server and account team for digital traffickingMaintain brand safety for all campaigns utilizing 3rd party viewability partner (CM)Informs account and media team of planning/activation status and updates weekly digital status sheetWorks with billing team on digital media invoice reconciliation and billing issuesInteracts with and builds strong relationships with clientsDevelops a strong understanding of the clients’ products, competition, industry, marketing goals and objectivesAttend weekly & monthly media team meetings and client meetings as neededLead digital team in digital media trends and best practices -
Senior Programmatic Media StrategistExcelerate Digital Mar 2017 - Mar 2019Sacramento, Ca, UsLeads the implementation process for new programmatic and direct display campaigns, primarily for tier 1/2 clients while supporting tier 3/4 clients as needed; (see list of campaigns managed below) As lead on the implementation process, perform the following tasks: outlining the strategy and key objectives, implementing conversion and tracking tags that line up with key objectives, collaborating with the creative to tell the advertiser’s story with impactful creatives, utilizing our platforms to traffic ads, communicating with vendors, and making sure we’re setup to report on the right metrics to the right people;Manage the overall success of their campaigns by critically analyzing the tactics mix, shifting budget to better performing line items, and recommending upsells when appropriate. Provide ongoing optimization throughout the duration of the campaign;Ensure quality control of campaigns, implementing and adhering to a rigorous QA process;Routinely creates campaign performance reports communicating the highlights to the markets, media strategist or the sales field.Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPAProficient with DSPs (Bid Manager, Adobe, The Trade Desk, Centro, Simpli.fi, Division-D), DMPs (Lotame), Ad Servers (DCM), Web Analytics (Google Analytics), Tag Management Systems (Google Tag Manager)Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, look-a-likes, first and third-party data.Knowledgeable and experienced in other forms of digital advertising, including SEM, social, native, mobile, and Advance TV (Connected and Linear TV included).Campaigns I've managed:Childcare Network (Social, Display, Mobile)Haggen (Display, Mobile, Pre-roll)Harris Teeter (Display,Mobile, Pre-Roll)Kansas City Ballet ((Social, Display, Mobile, Pre-roll)To name a few :) -
Director Of Programmatic MediaSeventh Point Sep 2016 - Apr 2017Develop, grow, and maintain relationships through exceptional client service Formulate proposals for new client opportunities Manage the onboarding process of every client, including creative assets, insertion orders, campaign parameters, and all relevant campaign documentation in preparation for campaign launch Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities Work with media partners to ensure accurate platform implementation Manage a large network of Data partners to ensure quality inventory and data buyingOversee campaign QA process and troubleshooting Partner with Analytics team on campaign measurement reporting and insights generation Directly supervise a team of programmatic media traders and planners, which include Display, Social, SEM, TV, and mobile strategy. Lead and assist in coaching, managing, and educating Analysts and Account Executives Participate in regular Lunch and Learn sessions to share and learn new strategies for optimizing and enhancing campaign performance, in addition to providing Unique Sale Proposition materials for the Sale team.Effectively communicate digital strategies and rationale for tactical approaches for each campaign
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Programmatic Media PlannerSeventh Point Jul 2015 - Sep 2016Assisted with the client and the account team to understand the client's business objectives and advertising strategy;Liaison with the creative agency team, clients and consumers to develop media strategies and campaigns;Lead research and analyzing data using specialist industry resources;Identified target audiences and analyzing their characteristics, behavior and media habits;Presented proposals, including cost schedules, Budget estimates, to clients.Evaluated the effectiveness of campaigns in order to inform future campaigns.Worked with colleagues, other departments and media buyers either in-house or in a specialist agency;Managed Vendors and Data partners relationships to build respect and trust in your judgment;Maintained active programmatic trading campaigns;Accommodated team with Training support when necessary;Helping team with Content development such as blogs;Providing support with end of month reportsAssisting with SEM campaign if neededAccounts I planned and strategized include:Louisiana College (Display, Mobile, SEM)Marshall University (Display, Mobile, Social, SEM, CTV)Checkered Flag (Display, Mobile, Social, SEM, Pre-Roll, CTV)VDOT (Display,Mobile, CTV)to name a few
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Programmatic/Rtb Media TraderSeventh Point Aug 2014 - Jul 2015Actively managed Programmatic media campaigns, which includes Display, Social, Native, Mobile, and PPC, by optimizing bidding, pacing & performance to ensure KPI delivery,Identified relevant audience pools for campaigns and provide recommendations on value,Worked closely with client teams to provide ROI driving insights and recommendations,Utilized best practices for our DSP platform (The Trade Desk) and Wordstream (AdWords) and offer insights on how to improve campaign effectiveness through the platform's functionality,Daily review of campaign performance, development of optimization recommendations, and implementation of performance-improvement tactics,Generated weekly/monthly campaign reports.
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Social Media Marketing- FreelanceIndependent Consultant Nov 2013 - May 2015I work with entrepreneurs and small business owners where I create a multi-platform marketing solutions using social media advertising for their brands and/or products and services. With an intimate knowledge of Marketing technology and software, I am able to make the strongest and most streamlined recommendation to my clients helping them increase their client base.
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Marketing AnalystEmploymentguide ( Former Dominion Enterprises Division) Jan 2014 - Aug 2014Virginia Beach, Virginia, UsReporting and AnalysisCommunicating key stats/metrics to businessAdvertising Revenue Streams: Data Sale, Lead Generation, Ad Sale.Develop streamlined business practiceBetter implementing analytics tools (SiteCatalyst, Google Analytics, DFP)Research on best practices and try to identify specific issues to create projectsDevelop success measures of projects and assist with the Dev Team with AudienceContent and social strategies – digital and print and mobileAssist with any Sales team project. -
Lead Generation Service Specialist - Theeducationguide.ComTheeducationguide.Com (Dominion Enterprises Division) Jan 2013 - Jan 2014Assisted clients through the build and development process and during the life of their lead generation campaign.Managed the build and development process from start to the launch of the campaign. This included creating timelines and managing set timelines.Served as the day-to-day point person for clients currently running lead generation campaigns.Analyzed currently running campaigns and provide suggestions and best practices to improve results.Communicated client’s needs to related parties involved in lead generation campaigns.Generated and monitored various reports for lead generation effortsProcessed all client monthly billingManaged and executed quality control processesAssisted Key Sales Representative in administrative tasksWorked closely with Affiliate Account Executive in generating reports, reviewing specific campaigns and monitoring lead flow on a daily, weekly and monthly basisAssisted with SEO/ SEM for TheEducationGuide.com
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Marketing InternDominion Enterprises Sep 2012 - Dec 2012Norfolk, Va, UsCommercial Truck Trader Department and others:Helped find engaging content for social media portalsResearched audience trends and online conversationsLocated industry related content for publishing on the monthly newsletters and blogOther admin tasks as needed
Helene Parker Skills
Helene Parker Education Details
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Virginia Wesleyan UniversityBusiness Marketing -
Tidewater Community CollegeBusiness Administration; Business Management
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Cours Sainte Marie De Hann
Frequently Asked Questions about Helene Parker
What company does Helene Parker work for?
Helene Parker works for Infillion
What is Helene Parker's role at the current company?
Helene Parker's current role is Programmatic Unicorn.
What is Helene Parker's email address?
Helene Parker's email address is pr****@****ail.com
What schools did Helene Parker attend?
Helene Parker attended Virginia Wesleyan University, Tidewater Community College, Cours Sainte Marie De Hann.
What skills is Helene Parker known for?
Helene Parker has skills like Marketing, Social Media Marketing, Social Media, Lead Generation, Marketing Strategy, Leadership, Online Advertising, Digital Marketing, Account Management, Strategic Planning, New Business Development, Media Planning.
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