Helene Bahsous Email & Phone Number

Passionate, disciplined and detail-oriented Content acquisition and partnerships leader, and Brand marketer, who delivers impactful work that resonates with consumers, while delivering against business objectives. Leads and manages successful partnerships. Creative AND analytical strategic thinker and leader, with an outstanding attention to detail. Multi-tasker who can juggle many high priority tasks at once. Cross-functional team leader who inspires and motivates team excellence.Comprehensive mass communication and digital marketing background. Seasoned experience in developing and leading execution of above the line mass campaigns, digital, social, and customer base marketing activities with the end goals of driving business results and reinforcing brand attributes. Experience working with cross-functional teams including media and creative agency partners to develop and deliver relevant, insightful and results oriented marketing communications that are on brand, on time, and on budget. Marketing leader across wireless, cable, and internet services, including Sports and Entertainment marketing. Experienced in Content acquisition and negotiating partnerships across a multitude of categories including Video Entertainment (OTT, SVODs, and Pay TV), Music, and Gaming to support multiple business units (Cable, Wireless, and Internet) and drive successful partnerships. Leader in managing Content budget with a focus on improving multi-million content margin optimization, and leading cross-functional team in agile ways of working.Specialties: Content, advertising, marketing, design, photography, pricing, sales, branding and identity, competitive analysis, communication, analytic, creative, digital, event planning, Canadian trademark and legal regulations, partnership negotiations and content marketing.Computer skills: Microsoft Office (Word, Excel, PowerPoint); Adobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat Professional, After Effects); Final Cut Pro; Pro Tools; Oracle Sales Analyzer, Business Objects. Knowledge in HTML and web design, SEM and SEO.

Listed skills include Advertising, Marketing Communications, Marketing, Competitive Analysis, and 21 others.

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  University Of Toronto Mississauga

  Ccit, Vcc, Sociology