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Helene is an accomplished foodservice marketing professional with unique expertise in driving business-building results through nutrition, health and wellness strategies. She is a strategic resource to help: identify and track trends, opportunities and potential threats; develop and implement strategies; create new products, product platforms and markets; renovate existing product lines; and innovate menus. Her strong non-commercial operator experience, knowledge and relationships allow her to open up new business channels and growth opportunities. Helene's extensive experience in sales, marketing and customer operations, including over 18 years in college dining operations - include responsibility for leading a marketing organization, overall marketing strategy, communication, customer engagement, promotions, brand management, public relations, brand management, innovation development and industry relations.
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Svp, Chief Marketing & Strategy OfficerWelch’S May 2019 - Mar 2021
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Vice President MarketingSchwan'S Company Aug 2017 - May 2019Bloomington, Minnesota -
Vice President, Sales Planning & K12Schwan'S Company Apr 2016 - Aug 2017Bloomington, Minnesota
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K-12 Channel LeaderThe Schwan Food Company Jul 2014 - Apr 2016Bloomington, MnResponsible for leading the K-12 Channel team. This role has general management responsibilities for this channel with specific leadership of overall channel sales, profit, strategy, plans, innovation, and industry relations. Member of food service leadership team, reporting to the President of Schwan's Food Service.
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Vice President - MarketingConagra Foods Lamb Weston May 2011 - Jun 2012Eagle, IdahoResponsible for setting strategic vision and leading the marketing organization for ConAgra Food’s largest brand. Direct responsibility for 10-person central marketing organization and indirect responsibility for 12 additional marketing personnel embedded within the four business units - Retail, National Account/Chain, Foodservice and International. Served as a member of the senior leadership team with responsibilities for setting overall LW strategy and facilitating change management processes. Managed marketing budget in excess of $7 million. Responsible for advertising strategies and oversight of retained agencies, external communications and public relations, promotions, brand strategies, management and execution and consumer and operator insight development and application. -
Director Of Marketing - Health & Wellness PlatformsConagra Foods Lamb Weston Oct 2005 - May 2011Eagle, IdahoManaged health and wellness related brands, new product development, legislative and regulatory tracking and strategies. Oversaw approximately $2 million marketing budget and two direct reports.
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Various Marketing & Sales RolesGeneral Mills Bakeries & Foodserice Aug 1998 - Oct 2005Minneapolis, MnHired to fill a new position, which was upgraded 6 months later. Each role represented a promotion or creation of a new position. At various times, 1 to 5 people reporting directly (6 indirectly). Maintained direct channel marketing responsibility for GM’s $400 million non-commercial business. Developed and communicated business strategy coordinating at various times: product marketing, sales, R&D, promotions, agency commodity processing, bid and other key functions to identify, capture and retain profitable volume. Served as primary government relations and contractual contact for USDA and state Food and Nutrition Services. Directed GM lobbying and regulatory staff efforts relative to the k-12 business. Maintained and leveraged insights from multiple standing customer advisory boards. -
Various Roles In Operations Management & ConsultingSaga/Marriott/Sodexho Marriott Oct 1985 - Aug 1998Southeast UsProgressed through positions of increasing responsibility, from initial account with oversight of a portion of the overall business to final general management responsibility for a full P&L. General Manager role included oversight of an operations director and five managers, two resident dining facilities, retail, vending, catering and concessions. Management team had 200+ full-time, part-time and student employees including union and civil service staff. Served as part of corporate team providing business consulting services: operations, staffing, menu planning, marketing and general business practices to internal and external customers.
Helene Clark Skills
Helene Clark Education Details
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Economics, Physical Anthropology -
Marketing & Strategic Planning
Frequently Asked Questions about Helene Clark
What is Helene Clark's role at the current company?
Helene Clark's current role is Helping food businesses thrive.
What is Helene Clark's email address?
Helene Clark's email address is he****@****ods.com
What is Helene Clark's direct phone number?
Helene Clark's direct phone number is (717) 299*****
What schools did Helene Clark attend?
Helene Clark attended Duke University, Tulane University - A.b. Freeman School Of Business.
What skills is Helene Clark known for?
Helene Clark has skills like Marketing Strategy, Strategy, Brand Management, Management, Leadership, Food, Marketing, Consumer Products, Product Marketing, Product Development, Marketing Communications, Customer Insight.
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