Les Ouvreuses est la première agence d'expériences culturelles et créatives dédiée au jeune public.Notre mission ? favoriser les moments de qualité parents-enfantsLes Ouvreuses c'est un site grand public et un réseau de 200 acteurs de la culture permettant d'accompagner institutions, marques et entreprises dans leurs projets culturels auprès des familles : - médiatisation et commercialisation des offres d'activités auprès d'une communauté de 20 000 parents en quête d'idées de sorties,- médiation : conception de visites et de supports de visite, mise en place terrain avec conférenciers spécialisés jeune public- organisation d'expériences événementielles (internes ou externes) : events presse, arbres de Noël, family days, animations point de vente...- brand content : production de contenus engageants pour les réseaux sociaux

As head of channel planning> Building the team, and managing 3 people> Analysing brand environment (touch points, media strategy, targets...)> Defining integrated strategies (advertising, digital, event, CRM, retail...)> Managing project teams> Evaluating effectivness and discernment of action plansAs head of Business Development> Working with account managers to spread the agency perimeter within our clients> Leading pro-active recommendation, involving teams from each department of the agency> organizing workshops with agency clients> helping start-ups to define their communication strategywinned pitchs : Grand Optical, CNAM, Nicolas, Piper-Heidsieck (Lixir), E.Leclerc social media, TGV Lyria, Sophia, Petit Navire...clients : Nespresso, Maison Phénix, Sisley, CIC, E.Leclerc, Inca, BonduelleAdvised start-ups : Deaz, Cydias, Doogeeothers : Picard, MINI, Artisanat, ACOOA

- Analyse targets environment and their media consumption in order to better catch their attention- Define strategic role of each media, in respect of the communication objectives- Design and market integrated actions plans (web, print, event, design, TV...)- Manage implementation within the agency (450 employees)- Promote Channel Planning culture within the agency and clientsReferences : work on many pitches, and for main clients of the agency : EDF, Banque Populaire, Schneider Electric, Moët Hennessy Diageo, Peugeot

- Design and market digital strategies : e-reputation, websites, social media, advertising... with various problematics (commercial, corporate, recruitment, influence...)- Implement the recommandation with creatives and technical teams- Insure client relationAlcatel-Lucent, Natixis, Groupe Wendel, Orange Business Services, Hôpital Necker enfants malades

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