Hélène Dewelle Email & Phone Number

Hélène Dewelle is a Chief Marketing and Innovation Officer chez Editis Education at Editis. She possess expertise in e commerce, direct marketing, email marketing, crm, digital marketing and 20 more skills. She is proficient in Arabe, Allemand and Anglais.

Listed skills include E Commerce, Direct Marketing, Email Marketing, Crm, and 21 others.

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  Chief Marketing And Innovation Officer

  Editis

  Dec 2017 - Present - Région De Paris, France

  In charge of digital, data, CRM and innovation for Education brands (Nathan, Bordas, Le Robert…) within Editis (CMI group, previously Vivendi group). > Board member of the Education and training Business Unit.> Managing a +50-people team in Digital, E-commerce, Project Management, Data&CRM, Customer Care and UX research.> Developing a customer-centric culture, improving customer care and global user experience> Leading IT transformation projects (CRM, ERP) with the IT teams> Building a strong data environment to increase customer knowledge> Supporting the digital business transformation including reshaping of content from textbooks to digital learning platforms and promoting content on digital channels (social media, video content, webinars…)> Leading the development of digital educational platforms for teachers and students (LMS)> Managing evolutions of websites and digital ecosystems> Providing and implementing shared Marketing and Digital tools across all BUs and brands to sustain marketing actions (DMP/CDP, SEO, analytics, A/B testing, email marketing, databases and CRM, influence marketing...) on BtoB (education) and BtoC (books) markets