Hélène Vincent Email & Phone Number

New York, NY, US

Launched an independent consultancy to support brand strategy, content marketing, social media strategy, and strategic communications for B2B and B2C clients.- Developed a new brand identity for a global health company, including positioning, messaging, audience identification, and core narratives.- Wrote compelling website content, edited contributors'.

Denver, Colorado, US

- Partnered with product and sales to align on go-to-market strategies. Owned tactical execution of marketing components.- Owned editorial roadmap across channels; oversaw production of content like toolkits, web pages, blog articles, social posts, and branded assets.- Translated audience strategy and competitive strengths into integrated social, paid, and.

Washington, District Of Columbia, US

Led a team of high-performing content creators who consistently delivered work that outperformed KPIs and industry benchmarks across digital marketing channels for clients in the food and beverage, CPG, hospitality, and VC industries.Set the foundation for The Brand Guild's new content practice within the marketing department by defining a new suite of.

New York, US

Defined the creative landscape for content creation through social media channel and website audits, social listening, competitive analysis, and in-depth discovery sessions.Uncovered differentiators, identified unique storytelling angles, prepared messaging and talking points, and developed positioning statements for B2B and B2C clients.Provided.

Washington, District Of Columbia, US

Established and executed brand-based content strategy and enforced editorial standards for Cox Media Group’s now-defunct viral startup, Rare.us (closed March 2018). Managed five direct reports: two content editors, two copy editors, and one newsletter editor.Identified and assigned trending stories to full-time writers and contributors.Helped writers craft.

Washington, District Of Columbia, US

Wrote Rare’s first official style guide to define the site’s voice, best practices and style preferences.Edited 20+ stories a day from full-time writers and contributors.Produced content on an as-needed basis for the News, Humor and Entertainment verticals.Created and implemented a monthly formal feedback system to track writers’ progress and performance

Washington, DC, US

Wrote compelling and informative B2C advertising copy for merchants in the food & beverage, hospitality, wellness, beauty, fitness and retail industries. Worked closely with internal and external stakeholders to accurately represent merchant voice and values through copy while remaining loyal to LivingSocial’s brand identity.Partnered with the photography.

Analyzed and reported on the media response to news stories relevant to clients, wrote memos, and copy-edited reportsAssisted in the development of work products such as speeches, briefs, presentations and annual reportsAssisted in day-to-day administrative work

Washington, DC, US

Worked extensively with Andrew N. Rubin, Assistant Professor of English at Georgetown UniversityResearched, fact checked, proof read, and indexed the book 'Archives of Authority: Empire, Culture, and the Cold War' from Princeton University Press

Bachelor Of Arts - Ba, Art History

Bachelor Of Arts - Ba, English Language

High School Diploma, Languages (English, French, Spanish)