Hélène Vincent Email & Phone Number

New York, Ny, Us

Launched an independent consultancy to support brand strategy, content marketing, social media strategy, and strategic communications for B2B and B2C clients.- Developed a new brand identity for a global health company, including positioning, messaging, audience identification, and core narratives.- Wrote compelling website content, edited contributors' work, and executed on-page SEO optimization strategies for a mental health tech company.- Developed sales enablement materials, social media strategy and content, website content, and video scripts for a solar tech company.

Denver, Colorado, Us

- Partnered with product and sales to align on go-to-market strategies. Owned tactical execution of marketing components.- Owned editorial roadmap across channels; oversaw production of content like toolkits, web pages, blog articles, social posts, and branded assets.- Translated audience strategy and competitive strengths into integrated social, paid, and partnership marketing plans that drove lead generation and product adoption.- Tracked and reported on marketing KPIs to maximize ROI and modify strategies where needed.- Established and enforced accountability frameworks to ensure team members met deliverables and adhered to content quality standards.- Scoped and managed editorial budget and resource allocation; managed relationships with senior leaders to understand company goals, identify priority themes, and brainstorm new ideas.

Washington, District Of Columbia, Us

Led a team of high-performing content creators who consistently delivered work that outperformed KPIs and industry benchmarks across digital marketing channels for clients in the food and beverage, CPG, hospitality, and VC industries.Set the foundation for The Brand Guild's new content practice within the marketing department by defining a new suite of services, communicating with internal teams, setting strategy, and implementing new processes. Pitched and won new business for The Brand Guild's content and social media teams. Scoped work, onboarded new clients, owned P&L, and managed budget for the content team.Implemented QA safeguards across accounts that reduced the instances of posting errors, inaccurate content, and spelling mistakes.Developed and managed editorial calendars for clients to maintain a consistent publishing cadence across channels and produced content for high-value accounts.

New York, Us

Defined the creative landscape for content creation through social media channel and website audits, social listening, competitive analysis, and in-depth discovery sessions.Uncovered differentiators, identified unique storytelling angles, prepared messaging and talking points, and developed positioning statements for B2B and B2C clients.Provided recommendations to improve the effectiveness of clients’ content strategy and engagement across digital channels. Utilized data and analytics to guide content decisions, optimizing for audience engagement and content effectiveness.Managed client teams through strategy process to define goals, craft brand guidelines, and identify target audiences. Served as primary point of contact for clients on integrated marketing accounts.Oversaw the creation, curation, and distribution of engaging and high-quality content across various platforms. Developed integrated digital marketing strategies to advance brand messaging and campaign goals across owned and paid channels (web, content, social, email, advertising, events, and more).Ensured all written and visual materials were on-brand, consistent in style, quality, and tone, and optimized for different channels and target audiences.Tracked effectiveness of content performance and provided recommendations for optimization.Created and implemented editorial calendars, style guides, and content management systems. Established and enforced accountability frameworks to ensure team members met deliverables and adhered to content quality standards.Presented work with clarity to internal and external teams.

Washington, District Of Columbia, Us

Established and executed brand-based content strategy and enforced editorial standards for Cox Media Group’s now-defunct viral startup, Rare.us (closed March 2018). Managed five direct reports: two content editors, two copy editors, and one newsletter editor.Identified and assigned trending stories to full-time writers and contributors.Helped writers craft original narratives around trending stories that spoke to Rare's audience.Wrote engaging, search optimized headlines that drove clicks across social channels. Enforced Rare's style guide to ensure consistency across digital platforms.Collaborated with the social media team to plan for events and special features to maximize engagement. Coordinated short and long-term projects across teams in DC, Austin, and Atlanta.Tracked site traffic analytics to make data-driven content decisions.Assumed the responsibilities of Managing Editor when necessary.

Washington, District Of Columbia, Us

Wrote Rare’s first official style guide to define the site’s voice, best practices and style preferences.Edited 20+ stories a day from full-time writers and contributors.Produced content on an as-needed basis for the News, Humor and Entertainment verticals.Created and implemented a monthly formal feedback system to track writers’ progress and performance

Washington, Dc, Us

Wrote compelling and informative B2C advertising copy for merchants in the food & beverage, hospitality, wellness, beauty, fitness and retail industries. Worked closely with internal and external stakeholders to accurately represent merchant voice and values through copy while remaining loyal to LivingSocial’s brand identity.Partnered with the photography team to match compelling visual assets to written copy. Edited copy to ensure error-free content across distribution channels.

Analyzed and reported on the media response to news stories relevant to clients, wrote memos, and copy-edited reportsAssisted in the development of work products such as speeches, briefs, presentations and annual reportsAssisted in day-to-day administrative work

Washington, Dc, Us

Worked extensively with Andrew N. Rubin, Assistant Professor of English at Georgetown UniversityResearched, fact checked, proof read, and indexed the book 'Archives of Authority: Empire, Culture, and the Cold War' from Princeton University Press

Bachelor Of Arts - Ba, Art History

Bachelor Of Arts - Ba, English Language

High School Diploma, Languages (English, French, Spanish)